Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

aircondirect.co.uk

AirCon Direct - Air Conditioners | Air Coolers | Dehumidifiers | Heaters

Page Load Speed

3.2 sec in total

First Response

642 ms

Resources Loaded

2.3 sec

Page Rendered

288 ms

aircondirect.co.uk screenshot

About Website

Visit aircondirect.co.uk now to see the best up-to-date Air Con Direct content for United Kingdom and also check out these interesting facts you probably never knew about aircondirect.co.uk

Air Conditioner and Air Conditioners from Air Con Direct. Keep cool this summer with a portable aircon unit, air cooler or fan while stocks last. We also stock a huge range of dehumidifiers and heater...

Visit aircondirect.co.uk

Key Findings

We analyzed Aircondirect.co.uk page load time and found that the first response time was 642 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

aircondirect.co.uk performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

2/100

25%

SI (Speed Index)

Value8.0 s

21/100

10%

TBT (Total Blocking Time)

Value1,150 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.105

88/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

www.aircondirect.co.uk

642 ms

_css_reset.css

177 ms

stylesheet.css

173 ms

ajax_setup.js

175 ms

main_scripts.js

258 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 79% of them (84 requests) were addressed to the original Aircondirect.co.uk, 4% (4 requests) were made to Google-analytics.com and 4% (4 requests) were made to Translate.googleapis.com. The less responsive or slowest element that took the longest time to load (675 ms) belongs to the original domain Aircondirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 640.2 kB (51%)

Content Size

1.3 MB

After Optimization

614.7 kB

In fact, the total size of Aircondirect.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 799.2 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 71.4 kB

  • Original 96.2 kB
  • After minification 87.7 kB
  • After compression 24.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 71.4 kB or 74% of the original size.

Image Optimization

-4%

Potential reduce by 12.3 kB

  • Original 293.9 kB
  • After minification 281.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Air Con Direct images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 507.0 kB

  • Original 799.2 kB
  • After minification 788.2 kB
  • After compression 292.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 507.0 kB or 63% of the original size.

CSS Optimization

-75%

Potential reduce by 49.4 kB

  • Original 65.6 kB
  • After minification 50.3 kB
  • After compression 16.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aircondirect.co.uk needs all CSS files to be minified and compressed as it can save up to 49.4 kB or 75% of the original size.

Requests Breakdown

Number of requests can be reduced by 52 (52%)

Requests Now

100

After Optimization

48

The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Air Con Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

aircondirect.co.uk accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

aircondirect.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

aircondirect.co.uk SEO score

76

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aircondirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Aircondirect.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Air Con Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: