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alderandalder.co.uk screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

alderandalder.co.uk

Branding agency Exeter, Devon | Alder and Alder

Page Load Speed

9.2 sec in total

First Response

2 sec

Resources Loaded

6.6 sec

Page Rendered

614 ms

alderandalder.co.uk screenshot

About Website

Visit alderandalder.co.uk now to see the best up-to-date Alder And content and also check out these interesting facts you probably never knew about alderandalder.co.uk

Branding agency based in Exeter, Devon. We deliver logos and branding for businesses - brand strategy, brand identity and brand management.

Visit alderandalder.co.uk

Key Findings

We analyzed Alderandalder.co.uk page load time and found that the first response time was 2 sec and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

alderandalder.co.uk performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.1 s

1/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

5/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value960 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.143

78/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

www.alderandalder.co.uk

1959 ms

animate.min.css

235 ms

layerslider.css

238 ms

premium-addons.min.css

388 ms

shortcodes.css

233 ms

Our browser made a total of 180 requests to load all elements on the main page. We found that 73% of them (132 requests) were addressed to the original Alderandalder.co.uk, 26% (46 requests) were made to Fonts.gstatic.com and 1% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Alderandalder.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 408.8 kB (12%)

Content Size

3.5 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Alderandalder.co.uk main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 191.0 kB

  • Original 217.6 kB
  • After minification 211.7 kB
  • After compression 26.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 191.0 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 9.7 kB

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Alder And images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 93.6 kB

  • Original 713.5 kB
  • After minification 713.5 kB
  • After compression 619.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 93.6 kB or 13% of the original size.

CSS Optimization

-24%

Potential reduce by 114.5 kB

  • Original 474.9 kB
  • After minification 473.8 kB
  • After compression 360.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Alderandalder.co.uk needs all CSS files to be minified and compressed as it can save up to 114.5 kB or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 114 (87%)

Requests Now

131

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 131 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Alder And. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 82 to 1 for JavaScripts and from 34 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.alderandalder.co.uk

www.alderandalder.co.uk

1959 ms

animate.min.css

animate.min.css

235 ms

layerslider.css

layerslider.css

238 ms

premium-addons.min.css

premium-addons.min.css

388 ms

shortcodes.css

shortcodes.css

233 ms

styles.css

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240 ms

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314 ms

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318 ms

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TweenLite.min.js

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default_dynamic.js

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default.min.js

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js_composer_front.min.js

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665 ms

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665 ms

mixitup.js

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613 ms

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Accessibility Review

alderandalder.co.uk accessibility score

65

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

alderandalder.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

alderandalder.co.uk SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Alderandalder.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Alderandalder.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

alderandalder.co.uk

Open Graph data is detected on the main page of Alder And. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: