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alexanderdolls.com screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

alexanderdolls.com

Baby Dolls | Collectible Dolls | Madame Alexander Doll Company

Page Load Speed

5.6 sec in total

First Response

48 ms

Resources Loaded

4 sec

Page Rendered

1.5 sec

alexanderdolls.com screenshot

About Website

Welcome to alexanderdolls.com homepage info - get ready to check Alexander Dolls best content right away, or after learning these important things about alexanderdolls.com

Baby dolls created for children age 0-3+ to play with and love. Collectible dolls, for all ages, range from storybook characters to literary favorites.

Visit alexanderdolls.com

Key Findings

We analyzed Alexanderdolls.com page load time and found that the first response time was 48 ms and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

alexanderdolls.com performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

12/100

10%

LCP (Largest Contentful Paint)

Value36.3 s

0/100

25%

SI (Speed Index)

Value24.2 s

0/100

10%

TBT (Total Blocking Time)

Value5,020 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.726

6/100

15%

TTI (Time to Interactive)

Value61.7 s

0/100

10%

Network Requests Diagram

alexanderdolls.com

48 ms

madamealexander.com

547 ms

calendar.css

47 ms

customwidget.css

70 ms

lightbox.css

78 ms

Our browser made a total of 222 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Alexanderdolls.com, 89% (198 requests) were made to Madamealexander.com and 3% (7 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Madamealexander.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 315.9 kB (2%)

Content Size

15.5 MB

After Optimization

15.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Alexanderdolls.com main page is 15.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 14.4 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 301.6 kB

  • Original 359.8 kB
  • After minification 352.4 kB
  • After compression 58.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 301.6 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 8.0 kB

  • Original 14.4 MB
  • After minification 14.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Alexander Dolls images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 6.2 kB

  • Original 458.8 kB
  • After minification 458.7 kB
  • After compression 452.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 144 B

  • Original 233.5 kB
  • After minification 233.5 kB
  • After compression 233.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Alexanderdolls.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 144 (70%)

Requests Now

205

After Optimization

61

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 205 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Alexander Dolls. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 122 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

alexanderdolls.com

alexanderdolls.com

48 ms

madamealexander.com

madamealexander.com

547 ms

calendar.css

calendar.css

47 ms

customwidget.css

customwidget.css

70 ms

lightbox.css

lightbox.css

78 ms

font-awesome.min.css

font-awesome.min.css

50 ms

mpBlogIcon.css

mpBlogIcon.css

70 ms

styles-m.css

styles-m.css

92 ms

form-builder.css

form-builder.css

86 ms

form-render.css

form-render.css

90 ms

tooltipster.min.css

tooltipster.min.css

85 ms

location-styles.css

location-styles.css

132 ms

styles.css

styles.css

136 ms

amslick.min.css

amslick.min.css

131 ms

styles-l.css

styles-l.css

136 ms

bhp4lqv.css

bhp4lqv.css

134 ms

genericons-neue.css

genericons-neue.css

1007 ms

require.js

require.js

130 ms

mixins.js

mixins.js

146 ms

requirejs-config.js

requirejs-config.js

149 ms

lightbox-2.js

lightbox-2.js

149 ms

markerClusterer.js

markerClusterer.js

161 ms

autocomplete.js

autocomplete.js

149 ms

js

js

142 ms

382cbc9e8273bd55832933da6.js

382cbc9e8273bd55832933da6.js

387 ms

email-decode.min.js

email-decode.min.js

133 ms

p.css

p.css

32 ms

gtm.js

gtm.js

51 ms

logo.png

logo.png

44 ms

user-icon.png

user-icon.png

108 ms

Peekaboos_Slider_Hero_Full_Width_2.png

Peekaboos_Slider_Hero_Full_Width_2.png

45 ms

Peekaboos_Slider_Hero_Full_Width_Mobile.png

Peekaboos_Slider_Hero_Full_Width_Mobile.png

113 ms

Enduring_Relationships_2.png

Enduring_Relationships_2.png

109 ms

Inspiring_Creativity_1_2_.png

Inspiring_Creativity_1_2_.png

111 ms

Made_to_Last_5.png

Made_to_Last_5.png

108 ms

New_Arrivals_Cat_Tile_Bask.png

New_Arrivals_Cat_Tile_Bask.png

48 ms

Baby_Dolls_Cat_Tile_Bask.png

Baby_Dolls_Cat_Tile_Bask.png

139 ms

Play_Dolls_Cat_Tile_Bask.png

Play_Dolls_Cat_Tile_Bask.png

117 ms

Collectible_Dolls_Cat_Tile_Bask.png

Collectible_Dolls_Cat_Tile_Bask.png

141 ms

Accessories_Cat_Tile_Bask.png

Accessories_Cat_Tile_Bask.png

141 ms

Shop_All_Cat_Tile_Bask.png

Shop_All_Cat_Tile_Bask.png

146 ms

Alexander_Girlz_button.png

Alexander_Girlz_button.png

114 ms

Alexander_Girlz_-_button_Mobile.png

Alexander_Girlz_-_button_Mobile.png

249 ms

PottyPals-button.png

PottyPals-button.png

144 ms

Sweet_Smiles_promo_tile-Button_1.png

Sweet_Smiles_promo_tile-Button_1.png

148 ms

Sweet_Smiles_promo_tile-Button_Mobile.png

Sweet_Smiles_promo_tile-Button_Mobile.png

308 ms

MyFirst-button.png

MyFirst-button.png

245 ms

My_First_-_button_Mobile.png

My_First_-_button_Mobile.png

243 ms

Newborn.png

Newborn.png

238 ms

ages-12-month.png

ages-12-month.png

315 ms

ages-18-month.png

ages-18-month.png

314 ms

Ages_2_years_.png

Ages_2_years_.png

308 ms

ages-4-years.png

ages-4-years.png

310 ms

Ages_14_.png

Ages_14_.png

312 ms

Shop_All_Ages_Solid.png

Shop_All_Ages_Solid.png

316 ms

myfirstpowderpink_light_dollft_1100.jpg

myfirstpowderpink_light_dollft_1100.jpg

317 ms

littlecutiespink_dollft_1100_1.jpg

littlecutiespink_dollft_1100_1.jpg

369 ms

peekaboos_llama_dollft_1100.jpg

peekaboos_llama_dollft_1100.jpg

369 ms

goingtograndmashuggums_dollft_1100.jpg

goingtograndmashuggums_dollft_1100.jpg

374 ms

20938_alexander_girlz_-_zola.jpg

20938_alexander_girlz_-_zola.jpg

370 ms

newbornnurseypinkclouds_dollft_1100.jpg

newbornnurseypinkclouds_dollft_1100.jpg

371 ms

pinkcheckhuggums_dollft_1100.jpg

pinkcheckhuggums_dollft_1100.jpg

375 ms

stroller_wbaby_1100.jpg

stroller_wbaby_1100.jpg

374 ms

jquery.js

jquery.js

370 ms

common.js

common.js

332 ms

dataPost.js

dataPost.js

332 ms

bootstrap.js

bootstrap.js

274 ms

app.js

app.js

273 ms

form-key-provider.js

form-key-provider.js

323 ms

mage-translation-dictionary.js

mage-translation-dictionary.js

322 ms

theme.js

theme.js

318 ms

shape7_e46789.svg

shape7_e46789.svg

372 ms

Adoption_Day_Baby.png

Adoption_Day_Baby.png

367 ms

Baby_Shower_Gifts_Explore_Option_2_1.png

Baby_Shower_Gifts_Explore_Option_2_1.png

348 ms

My_Little_Girl.png

My_Little_Girl.png

343 ms

Baby_Dolls_Category_Explore.png

Baby_Dolls_Category_Explore.png

345 ms

5-stars.png

5-stars.png

338 ms

4-5-stars.png

4-5-stars.png

343 ms

Play_Studio_Hero.png

Play_Studio_Hero.png

415 ms

d

d

87 ms

d

d

87 ms

d

d

88 ms

d

d

90 ms

d

d

92 ms

d

d

90 ms

Luma-Icons.woff

Luma-Icons.woff

426 ms

promo-kit.png

promo-kit.png

252 ms

facebook.svg

facebook.svg

243 ms

instagram.svg

instagram.svg

243 ms

twitter.svg

twitter.svg

217 ms

youtube.svg

youtube.svg

188 ms

pinterest.svg

pinterest.svg

184 ms

tiktok.svg

tiktok.svg

184 ms

Visa.svg

Visa.svg

184 ms

Mastercard.svg

Mastercard.svg

185 ms

Paypal.svg

Paypal.svg

243 ms

menu.png

menu.png

254 ms

KBp9VVX-Z4w

KBp9VVX-Z4w

200 ms

bag.png

bag.png

204 ms

jquery-migrate.js

jquery-migrate.js

141 ms

domReady.js

domReady.js

144 ms

template.js

template.js

144 ms

confirm.js

confirm.js

145 ms

widget.js

widget.js

144 ms

main.js

main.js

145 ms

bootstrap.js

bootstrap.js

145 ms

jquery-mixin.js

jquery-mixin.js

95 ms

smart-keyboard-handler.js

smart-keyboard-handler.js

96 ms

mage.js

mage.js

96 ms

ie-class-fixer.js

ie-class-fixer.js

95 ms

text.js

text.js

95 ms

promo_bg_desktop.png

promo_bg_desktop.png

144 ms

promo_bg_mobile.png

promo_bg_mobile.png

173 ms

check.png

check.png

173 ms

types.js

types.js

74 ms

layout.js

layout.js

75 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

484 ms

www-player.css

www-player.css

59 ms

www-embed-player.js

www-embed-player.js

87 ms

base.js

base.js

128 ms

Baskerville-01.woff

Baskerville-01.woff

418 ms

Baskerville-Bold-02.woff

Baskerville-Bold-02.woff

689 ms

Baskerville-Italic-03.woff

Baskerville-Italic-03.woff

597 ms

Baskerville-BoldItalic-04.woff

Baskerville-BoldItalic-04.woff

688 ms

underscore.js

underscore.js

78 ms

translate.js

translate.js

81 ms

modal.js

modal.js

366 ms

knockout.js

knockout.js

366 ms

knockout-es5.js

knockout-es5.js

366 ms

wrapper.js

wrapper.js

367 ms

js-translation.json

js-translation.json

373 ms

main.js

main.js

367 ms

registry.js

registry.js

366 ms

version.js

version.js

342 ms

scripts.js

scripts.js

342 ms

engine.js

engine.js

342 ms

bootstrap.js

bootstrap.js

342 ms

observable_array.js

observable_array.js

343 ms

bound-nodes.js

bound-nodes.js

343 ms

console-logger.js

console-logger.js

343 ms

ad_status.js

ad_status.js

368 ms

YpaxWjHVNNO6KZk05PsGAol2GFYfBj4WvF05Ro9VHVE.js

YpaxWjHVNNO6KZk05PsGAol2GFYfBj4WvF05Ro9VHVE.js

257 ms

embed.js

embed.js

99 ms

embed.js

embed.js

235 ms

modal-popup.html

modal-popup.html

256 ms

modal-slide.html

modal-slide.html

416 ms

modal-custom.html

modal-custom.html

418 ms

key-codes.js

key-codes.js

186 ms

core.js

core.js

180 ms

z-index.js

z-index.js

180 ms

knockout-repeat.js

knockout-repeat.js

157 ms

knockout-fast-foreach.js

knockout-fast-foreach.js

156 ms

events.js

events.js

220 ms

local.js

local.js

217 ms

id

id

143 ms

weltpixel_persistentlayer.js

weltpixel_persistentlayer.js

206 ms

weltpixel_gtm.js

weltpixel_gtm.js

219 ms

arrays.js

arrays.js

156 ms

compare.js

compare.js

153 ms

misc.js

misc.js

154 ms

objects.js

objects.js

158 ms

strings.js

strings.js

155 ms

template.js

template.js

156 ms

observable_source.js

observable_source.js

156 ms

renderer.js

renderer.js

157 ms

resizable.js

resizable.js

159 ms

i18n.js

i18n.js

157 ms

scope.js

scope.js

158 ms

range.js

range.js

159 ms

mage-init.js

mage-init.js

161 ms

keyboard.js

keyboard.js

161 ms

optgroup.js

optgroup.js

160 ms

after-render.js

after-render.js

160 ms

autoselect.js

autoselect.js

161 ms

datepicker.js

datepicker.js

291 ms

outer_click.js

outer_click.js

289 ms

fadeVisible.js

fadeVisible.js

290 ms

collapsible.js

collapsible.js

292 ms

staticChecked.js

staticChecked.js

294 ms

simple-checked.js

simple-checked.js

292 ms

bind-html.js

bind-html.js

294 ms

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

122 ms

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

122 ms

tooltip.js

tooltip.js

240 ms

color-picker.js

color-picker.js

237 ms

Create

Create

274 ms

logger.js

logger.js

235 ms

entry-factory.js

entry-factory.js

235 ms

console-output-handler.js

console-output-handler.js

171 ms

formatter.js

formatter.js

168 ms

message-pool.js

message-pool.js

170 ms

levels-pool.js

levels-pool.js

170 ms

logger-utils.js

logger-utils.js

170 ms

customer-data.js

customer-data.js

160 ms

customer-data-mixin.js

customer-data-mixin.js

159 ms

print.css

print.css

33 ms

data.js

data.js

39 ms

disable-selection.js

disable-selection.js

39 ms

focusable.js

focusable.js

39 ms

form.js

form.js

40 ms

ie.js

ie.js

39 ms

keycode.js

keycode.js

40 ms

labels.js

labels.js

160 ms

jquery-patch.js

jquery-patch.js

163 ms

plugin.js

plugin.js

39 ms

safe-active-element.js

safe-active-element.js

160 ms

safe-blur.js

safe-blur.js

160 ms

scroll-parent.js

scroll-parent.js

158 ms

tabbable.js

tabbable.js

160 ms

unique-id.js

unique-id.js

162 ms

class.js

class.js

156 ms

async.js

async.js

155 ms

spectrum.js

spectrum.js

149 ms

tinycolor.js

tinycolor.js

150 ms

tooltip.html

tooltip.html

154 ms

moment.js

moment.js

148 ms

section-config.js

section-config.js

147 ms

url.js

url.js

147 ms

storage.js

storage.js

150 ms

storage-wrapper.js

storage-wrapper.js

147 ms

loader.js

loader.js

131 ms

entry.js

entry.js

132 ms

Accessibility Review

alexanderdolls.com accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

alexanderdolls.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

alexanderdolls.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Alexanderdolls.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Alexanderdolls.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

alexanderdolls.com

Open Graph data is detected on the main page of Alexander Dolls. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: