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alexanderinteractive.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

alexanderinteractive.com

UX Design, Product Innovation, and Research for the Insurance & Financial Services Industry – Cake & Arrow

Page Load Speed

1.7 sec in total

First Response

75 ms

Resources Loaded

1.1 sec

Page Rendered

579 ms

alexanderinteractive.com screenshot

About Website

Welcome to alexanderinteractive.com homepage info - get ready to check Alexanderinteractive best content for India right away, or after learning these important things about alexanderinteractive.com

Cake & Arrow is a human-centered UX design agency that helps insurance companies design digital customer experiences and agent portals that drive growth and loyalty

Visit alexanderinteractive.com

Key Findings

We analyzed Alexanderinteractive.com page load time and found that the first response time was 75 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

alexanderinteractive.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value23.3 s

0/100

25%

SI (Speed Index)

Value26.7 s

0/100

10%

TBT (Total Blocking Time)

Value1,630 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value28.8 s

0/100

10%

Network Requests Diagram

cakeandarrow.com

75 ms

formreset.min.css

7 ms

formsmain.min.css

14 ms

readyclass.min.css

39 ms

browsers.min.css

39 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Alexanderinteractive.com, 3% (3 requests) were made to Static.addtoany.com and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (613 ms) relates to the external source S3-us-west-2.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (12%)

Content Size

14.0 MB

After Optimization

12.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Alexanderinteractive.com main page is 14.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 13.4 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 74.0 kB

  • Original 91.3 kB
  • After minification 88.4 kB
  • After compression 17.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.0 kB or 81% of the original size.

Image Optimization

-11%

Potential reduce by 1.5 MB

  • Original 13.4 MB
  • After minification 11.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Alexanderinteractive needs image optimization as it can save up to 1.5 MB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-5%

Potential reduce by 19.5 kB

  • Original 405.7 kB
  • After minification 405.7 kB
  • After compression 386.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-27%

Potential reduce by 17.4 kB

  • Original 64.9 kB
  • After minification 64.9 kB
  • After compression 47.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Alexanderinteractive.com needs all CSS files to be minified and compressed as it can save up to 17.4 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (48%)

Requests Now

86

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Alexanderinteractive. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

cakeandarrow.com

cakeandarrow.com

75 ms

formreset.min.css

formreset.min.css

7 ms

formsmain.min.css

formsmain.min.css

14 ms

readyclass.min.css

readyclass.min.css

39 ms

browsers.min.css

browsers.min.css

39 ms

style.min.css

style.min.css

40 ms

theme.min.css

theme.min.css

38 ms

main.css

main.css

30 ms

addtoany.min.css

addtoany.min.css

41 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

52 ms

jquery.json.min.js

jquery.json.min.js

50 ms

gravityforms.min.js

gravityforms.min.js

50 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

50 ms

addtoany.min.js

addtoany.min.js

49 ms

2174196.js

2174196.js

224 ms

jquery.mask.min.js

jquery.mask.min.js

48 ms

TweenMax.min.js

TweenMax.min.js

50 ms

gsap.min.js

gsap.min.js

60 ms

CustomEase.min.js

CustomEase.min.js

55 ms

jquery.gsap.min.js

jquery.gsap.min.js

53 ms

DrawSVGPlugin.min.js

DrawSVGPlugin.min.js

55 ms

ScrollMagic.min.js

ScrollMagic.min.js

56 ms

animation.gsap.min.js

animation.gsap.min.js

54 ms

ScrollToPlugin.min.js

ScrollToPlugin.min.js

57 ms

hammer.min.js

hammer.min.js

67 ms

api.js

api.js

66 ms

wp.js

wp.js

335 ms

wp-embed.min.js

wp-embed.min.js

58 ms

css

css

46 ms

page.js

page.js

158 ms

reb2b.js.gz

reb2b.js.gz

613 ms

gtm.js

gtm.js

180 ms

recaptcha__en.js

recaptcha__en.js

180 ms

CA-Logo-Full-Orange.svg

CA-Logo-Full-Orange.svg

24 ms

Menu-Mobile.svg

Menu-Mobile.svg

33 ms

CA-Logo-Full-White.svg

CA-Logo-Full-White.svg

26 ms

Twitter.svg

Twitter.svg

31 ms

Instagram.svg

Instagram.svg

25 ms

Linkedin.svg

Linkedin.svg

56 ms

Vimeo.svg

Vimeo.svg

53 ms

Arrow-Small.svg

Arrow-Small.svg

56 ms

featured-cta-scaled.jpg

featured-cta-scaled.jpg

125 ms

Arrow-Small-White.svg

Arrow-Small-White.svg

61 ms

Travelers_Logo_Dark.svg

Travelers_Logo_Dark.svg

115 ms

MET_Logo_Dark.svg

MET_Logo_Dark.svg

116 ms

General.svg

General.svg

113 ms

Chubb_Logo_Dark.svg

Chubb_Logo_Dark.svg

124 ms

EY_Logo_Dark.svg

EY_Logo_Dark.svg

146 ms

Citi_Logo_Dark.svg

Citi_Logo_Dark.svg

147 ms

Aflac.svg

Aflac.svg

177 ms

Northwestern-Mutual-logo.svg

Northwestern-Mutual-logo.svg

152 ms

wordmark-stacked-1C-Blue-CMYK-1.svg

wordmark-stacked-1C-Blue-CMYK-1.svg

150 ms

Hanover-Logo.svg

Hanover-Logo.svg

186 ms

WS-logo-horiz-PMS-color-1.svg

WS-logo-horiz-PMS-color-1.svg

196 ms

Texas-Mut.svg

Texas-Mut.svg

193 ms

VoxSmart-Case-feature-graphic.png

VoxSmart-Case-feature-graphic.png

400 ms

CA-CS-IA-hero-image-export.png

CA-CS-IA-hero-image-export.png

405 ms

EY-Crypto-Tax-UiUX-Design-Hero-Case-Study-CakeArrow.png

EY-Crypto-Tax-UiUX-Design-Hero-Case-Study-CakeArrow.png

397 ms

TheHanover-casestudy-hero-scaled.jpg

TheHanover-casestudy-hero-scaled.jpg

392 ms

Arrow-Large.svg

Arrow-Large.svg

362 ms

testimonial-bg-small.svg

testimonial-bg-small.svg

363 ms

Process_Postits-aspect-ratio-1280x516-1.jpg

Process_Postits-aspect-ratio-1280x516-1.jpg

396 ms

Group_Sofa_LOL-aspect-ratio-407x407-1.jpg

Group_Sofa_LOL-aspect-ratio-407x407-1.jpg

394 ms

woman-having-online-class-studying-through-e-learning-system-scaled-1.jpg

woman-having-online-class-studying-through-e-learning-system-scaled-1.jpg

397 ms

annie-spratt-Jr8byYZmTTU-unsplash-2280x1140.jpg

annie-spratt-Jr8byYZmTTU-unsplash-2280x1140.jpg

401 ms

Article-Ai-and-human-centered-research-CakeArrow-2280x1140.jpg

Article-Ai-and-human-centered-research-CakeArrow-2280x1140.jpg

402 ms

continuum-1.png

continuum-1.png

401 ms

Climate-CakeArrow-Report-cover-new-1.png

Climate-CakeArrow-Report-cover-new-1.png

465 ms

u-4n0qyriQwlOrhSvowK_l52xwNZWMf8hPvhPQ.woff

u-4n0qyriQwlOrhSvowK_l52xwNZWMf8hPvhPQ.woff

127 ms

u-440qyriQwlOrhSvowK_l5-fCZKdeX3rg.woff

u-440qyriQwlOrhSvowK_l5-fCZKdeX3rg.woff

183 ms

u-4n0qyriQwlOrhSvowK_l521wRZWMf8hPvhPQ.woff

u-4n0qyriQwlOrhSvowK_l521wRZWMf8hPvhPQ.woff

350 ms

2174196.js

2174196.js

356 ms

collectedforms.js

collectedforms.js

356 ms

web-interactives-embed.js

web-interactives-embed.js

350 ms

fb.js

fb.js

186 ms

leadflows.js

leadflows.js

147 ms

2174196.js

2174196.js

354 ms

MarkPro-Heavy.3f751055.woff

MarkPro-Heavy.3f751055.woff

451 ms

markpro-bold-webfont.woff

markpro-bold-webfont.woff

383 ms

wokwithus-position1@2x.png

wokwithus-position1@2x.png

440 ms

wokwithus-position2@2x.png

wokwithus-position2@2x.png

442 ms

wokwithus-position3@2x.png

wokwithus-position3@2x.png

438 ms

sm.25.html

sm.25.html

79 ms

eso.BRQnzO8v.js

eso.BRQnzO8v.js

152 ms

wokwithus-position4@2x.png

wokwithus-position4@2x.png

357 ms

CA-Logo-NoCircle-White.svg

CA-Logo-NoCircle-White.svg

418 ms

js

js

154 ms

analytics.js

analytics.js

258 ms

insight.min.js

insight.min.js

293 ms

fbevents.js

fbevents.js

285 ms

collect

collect

85 ms

collect

collect

106 ms

569381370262850

569381370262850

62 ms

li_sync

li_sync

17 ms

Accessibility Review

alexanderinteractive.com accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

alexanderinteractive.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

alexanderinteractive.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Alexanderinteractive.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Alexanderinteractive.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

alexanderinteractive.com

Open Graph data is detected on the main page of Alexanderinteractive. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: