Tools & Wizards About Us
alexanders-direct.co.uk screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 73

    SEO

    Google-friendlier than
    31% of websites

alexanders-direct.co.uk

Commercial Catering Equipment, Refrigeration & Laundry

Page Load Speed

17.2 sec in total

First Response

7.4 sec

Resources Loaded

9.1 sec

Page Rendered

692 ms

alexanders-direct.co.uk screenshot

About Website

Welcome to alexanders-direct.co.uk homepage info - get ready to check Alexanders Direct best content for United Kingdom right away, or after learning these important things about alexanders-direct.co.uk

Commercial Catering Equipment, Refrigeration & Laundry Appliances and more from Alexanders Appliances Direct with FREE UK and Next Day Delivery plus our Price Match promise

Visit alexanders-direct.co.uk

Key Findings

We analyzed Alexanders-direct.co.uk page load time and found that the first response time was 7.4 sec and then it took 9.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

alexanders-direct.co.uk performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

50/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value2,140 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.34

33/100

15%

TTI (Time to Interactive)

Value17.8 s

4/100

10%

Network Requests Diagram

www.alexanders-direct.co.uk

7434 ms

deals-ad-home-banner.jpg

141 ms

blank-block.png

333 ms

whirlpool-pro25.jpg

145 ms

electrolux_2.jpg

160 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 18% of them (7 requests) were addressed to the original Alexanders-direct.co.uk, 21% (8 requests) were made to Assets.alexanders-direct.co.uk and 8% (3 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (7.4 sec) belongs to the original domain Alexanders-direct.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 420.3 kB (45%)

Content Size

937.5 kB

After Optimization

517.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Alexanders-direct.co.uk main page is 937.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. HTML takes 456.0 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 412.6 kB

  • Original 456.0 kB
  • After minification 340.4 kB
  • After compression 43.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 115.5 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 412.6 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 8 B

  • Original 251.4 kB
  • After minification 251.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Alexanders Direct images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 7.6 kB

  • Original 173.6 kB
  • After minification 173.6 kB
  • After compression 165.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 137 B

  • Original 56.5 kB
  • After minification 56.5 kB
  • After compression 56.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Alexanders-direct.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 19 (56%)

Requests Now

34

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Alexanders Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.alexanders-direct.co.uk

www.alexanders-direct.co.uk

7434 ms

deals-ad-home-banner.jpg

deals-ad-home-banner.jpg

141 ms

blank-block.png

blank-block.png

333 ms

whirlpool-pro25.jpg

whirlpool-pro25.jpg

145 ms

electrolux_2.jpg

electrolux_2.jpg

160 ms

b-grades_6_.jpg

b-grades_6_.jpg

156 ms

mobile-logo.svg

mobile-logo.svg

145 ms

loader-1.gif

loader-1.gif

233 ms

usp-free-delivery-01_1.png

usp-free-delivery-01_1.png

305 ms

usp-expert-advice-01.png

usp-expert-advice-01.png

301 ms

usp-price-match-01_1.png

usp-price-match-01_1.png

319 ms

d

d

36 ms

d

d

48 ms

d

d

75 ms

icomoon.woff

icomoon.woff

250 ms

a1e60e3de9841ee2927eb8f29d744c10.min.js

a1e60e3de9841ee2927eb8f29d744c10.min.js

320 ms

klaviyo.js

klaviyo.js

265 ms

26041704.js

26041704.js

464 ms

alexanders-appliances-direct

alexanders-appliances-direct

223 ms

bat.js

bat.js

66 ms

loader.js

loader.js

48 ms

w.js

w.js

50 ms

gtm.js

gtm.js

72 ms

1fqntnen8

1fqntnen8

270 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

59 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

46 ms

runtime.d453d59531960388acd2.js

runtime.d453d59531960388acd2.js

19 ms

sharedUtils.f95675bec4b0f9912eed.js

sharedUtils.f95675bec4b0f9912eed.js

36 ms

feefo-widget.js

feefo-widget.js

118 ms

ec.min.css

ec.min.css

117 ms

call-tracking_9.js

call-tracking_9.js

5 ms

wcm

wcm

75 ms

js

js

57 ms

settings.luckyorange.net

settings.luckyorange.net

36 ms

5d8a90ac8619d25abed144f2d1a83c53.min.css

5d8a90ac8619d25abed144f2d1a83c53.min.css

133 ms

banner.js

banner.js

543 ms

26041704.js

26041704.js

472 ms

fb.js

fb.js

438 ms

collectedforms.js

collectedforms.js

719 ms

Accessibility Review

alexanders-direct.co.uk accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

alexanders-direct.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

alexanders-direct.co.uk SEO score

73

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Alexanders-direct.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Alexanders-direct.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

alexanders-direct.co.uk

Open Graph description is not detected on the main page of Alexanders Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: