Tools & Wizards About Us
algorithm.agency screenshot

Report Summary

  • 57

    Performance

    Renders faster than
    73% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

algorithm.agency

Performance Marketing Agency | Algorithm

Page Load Speed

2.8 sec in total

First Response

214 ms

Resources Loaded

1.4 sec

Page Rendered

1.2 sec

algorithm.agency screenshot

About Website

Click here to check amazing Algorithm content for South Africa. Otherwise, check out these important facts you probably never knew about algorithm.agency

Algorithm Agency is a global performance marketing agency that uses smart data-driven performance marketing strategies with offices in the UK and South Africa.

Visit algorithm.agency

Key Findings

We analyzed Algorithm.agency page load time and found that the first response time was 214 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

algorithm.agency performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value4.1 s

79/100

10%

TBT (Total Blocking Time)

Value340 ms

74/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.8 s

44/100

10%

Network Requests Diagram

algorithm.agency

214 ms

www.algorithm.agency

359 ms

style.min.css

21 ms

main.min.css

29 ms

css

30 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 79% of them (31 requests) were addressed to the original Algorithm.agency, 8% (3 requests) were made to Fonts.gstatic.com and 5% (2 requests) were made to Clarity.ms. The less responsive or slowest element that took the longest time to load (359 ms) belongs to the original domain Algorithm.agency.

Page Optimization Overview & Recommendations

Page size can be reduced by 79.4 kB (4%)

Content Size

2.1 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Algorithm.agency main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 79.1 kB

  • Original 101.5 kB
  • After minification 100.0 kB
  • After compression 22.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 79.1 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Algorithm images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 262 B

  • Original 42.9 kB
  • After minification 42.9 kB
  • After compression 42.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 18 B

  • Original 24.2 kB
  • After minification 24.2 kB
  • After compression 24.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Algorithm.agency has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 12 (35%)

Requests Now

34

After Optimization

22

  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Algorithm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

algorithm.agency

algorithm.agency

214 ms

www.algorithm.agency

www.algorithm.agency

359 ms

style.min.css

style.min.css

21 ms

main.min.css

main.min.css

29 ms

css

css

30 ms

style-2370.css

style-2370.css

32 ms

offside.min.css

offside.min.css

23 ms

jquery.min.js

jquery.min.js

31 ms

jquery-migrate.min.js

jquery-migrate.min.js

28 ms

offside.min.js

offside.min.js

57 ms

frontend.min.js

frontend.min.js

139 ms

byline.334a.min.js

byline.334a.min.js

140 ms

menu.min.js

menu.min.js

140 ms

jviec3i65f

jviec3i65f

135 ms

gtm.js

gtm.js

167 ms

Algorithm-Logo-Vector-ALL-1-white-out.png

Algorithm-Logo-Vector-ALL-1-white-out.png

98 ms

Algorithm_Agency_a_rocket_ship_launching_from_a_planet_real_ren_f97da1b4-2dfc-4087-94fb-41cb9a3f5fa9.jpg

Algorithm_Agency_a_rocket_ship_launching_from_a_planet_real_ren_f97da1b4-2dfc-4087-94fb-41cb9a3f5fa9.jpg

102 ms

hubspot.svg

hubspot.svg

97 ms

logo-magento.jpg

logo-magento.jpg

98 ms

download.png

download.png

148 ms

WordPress-Logo-2008-present-1024x576.jpg

WordPress-Logo-2008-present-1024x576.jpg

97 ms

Algorithm_Agency_blue_3d_robot_cartoon_with_planets_and_stars_i_b3b45108-1642-4273-b9ca-793bdaddd156-1024x1024.jpg

Algorithm_Agency_blue_3d_robot_cartoon_with_planets_and_stars_i_b3b45108-1642-4273-b9ca-793bdaddd156-1024x1024.jpg

221 ms

Algorithm_Agency_robots_playing_chess_pixar_style_with_planets__dfa52db1-12ba-45e2-9af5-7a4d8fddac0a-1024x1024.png

Algorithm_Agency_robots_playing_chess_pixar_style_with_planets__dfa52db1-12ba-45e2-9af5-7a4d8fddac0a-1024x1024.png

308 ms

dots-1.svg

dots-1.svg

146 ms

Framework-1024x612.png

Framework-1024x612.png

130 ms

abstract-shapes.svg

abstract-shapes.svg

123 ms

Map-New-Back-1024x518.png

Map-New-Back-1024x518.png

175 ms

merchant-capital-1-1.jpg

merchant-capital-1-1.jpg

140 ms

IIEMSA.jpg

IIEMSA.jpg

188 ms

EcoTraining_Logo_web.jpg

EcoTraining_Logo_web.jpg

173 ms

Adapt-IT_stacked_full-colour_RGB_300X300.jpg

Adapt-IT_stacked_full-colour_RGB_300X300.jpg

174 ms

ghd.jpg

ghd.jpg

181 ms

Footer-Image-600x108-1.webp

Footer-Image-600x108-1.webp

204 ms

Screenshot-2023-05-25-135532.png

Screenshot-2023-05-25-135532.png

226 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr3cOWxw.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr3cOWxw.ttf

20 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdr3cOWxw.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdr3cOWxw.ttf

24 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7gujVj9w.ttf

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7gujVj9w.ttf

27 ms

clarity.js

clarity.js

17 ms

c.gif

c.gif

7 ms

Accessibility Review

algorithm.agency accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

algorithm.agency best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

algorithm.agency SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Algorithm.agency can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Algorithm.agency main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

algorithm.agency

Open Graph data is detected on the main page of Algorithm. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: