Tools & Wizards About Us
ality.co.uk screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

ality.co.uk

Digital Marketing Agency London | Paid Search and Paid Social | ality

Page Load Speed

4.2 sec in total

First Response

38 ms

Resources Loaded

2.8 sec

Page Rendered

1.4 sec

ality.co.uk screenshot

About Website

Welcome to ality.co.uk homepage info - get ready to check Ality best content right away, or after learning these important things about ality.co.uk

Need a marketing agency in London? We are exactly what you hoped your digital marketing agency would be! Enquire for campaigns that click, connect, convert.

Visit ality.co.uk

Key Findings

We analyzed Ality.co.uk page load time and found that the first response time was 38 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ality.co.uk performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value20.7 s

0/100

10%

TBT (Total Blocking Time)

Value3,060 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.026

100/100

15%

TTI (Time to Interactive)

Value29.3 s

0/100

10%

Network Requests Diagram

ality.co.uk

38 ms

ality.co.uk

67 ms

2415860.js

235 ms

stub-v2.js

81 ms

safe-tcf-v2.js

81 ms

Our browser made a total of 176 requests to load all elements on the main page. We found that 89% of them (156 requests) were addressed to the original Ality.co.uk, 2% (4 requests) were made to Cdn.iubenda.com and 2% (3 requests) were made to Unsplash.it. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Unsplash.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 294.5 kB (7%)

Content Size

4.1 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ality.co.uk main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 182.5 kB

  • Original 223.2 kB
  • After minification 222.4 kB
  • After compression 40.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 182.5 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 404 B

  • Original 2.8 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ality images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 45.2 kB

  • Original 739.1 kB
  • After minification 739.1 kB
  • After compression 694.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-18%

Potential reduce by 66.5 kB

  • Original 378.4 kB
  • After minification 358.3 kB
  • After compression 311.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ality.co.uk needs all CSS files to be minified and compressed as it can save up to 66.5 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 119 (74%)

Requests Now

160

After Optimization

41

  • Images
  • JavaScript
  • CSS

The browser has sent 160 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ality. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 76 to 1 for JavaScripts and from 45 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ality.co.uk

ality.co.uk

38 ms

ality.co.uk

ality.co.uk

67 ms

2415860.js

2415860.js

235 ms

stub-v2.js

stub-v2.js

81 ms

safe-tcf-v2.js

safe-tcf-v2.js

81 ms

stub.js

stub.js

83 ms

iubenda_cs.js

iubenda_cs.js

95 ms

style.min.css

style.min.css

39 ms

styles.css

styles.css

63 ms

settings.css

settings.css

64 ms

slidingmessages.css

slidingmessages.css

64 ms

font-awesome.min.css

font-awesome.min.css

68 ms

wcpm.min.css

wcpm.min.css

71 ms

instagram.min.css

instagram.min.css

84 ms

swipebox.min.css

swipebox.min.css

81 ms

twitter.min.css

twitter.min.css

80 ms

flexslider.min.css

flexslider.min.css

83 ms

flickity.min.css

flickity.min.css

84 ms

lity.min.css

lity.min.css

86 ms

font-awesome.min.css

font-awesome.min.css

94 ms

wvc.min.css

wvc.min.css

92 ms

frontend.min.css

frontend.min.css

96 ms

flatpickr.min.css

flatpickr.min.css

96 ms

select2.min.css

select2.min.css

93 ms

modalStyle.css

modalStyle.css

104 ms

css

css

79 ms

elegant-icons.min.css

elegant-icons.min.css

99 ms

vc_linecons_icons.min.css

vc_linecons_icons.min.css

104 ms

socicon.min.css

socicon.min.css

102 ms

linea-icons.min.css

linea-icons.min.css

105 ms

linearicons.min.css

linearicons.min.css

106 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

109 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

112 ms

dashicons.min.css

dashicons.min.css

114 ms

normalize.min.css

normalize.min.css

114 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

112 ms

main.min.css

main.min.css

119 ms

style.css

style.css

123 ms

frontend-lite.min.css

frontend-lite.min.css

121 ms

swiper.min.css

swiper.min.css

125 ms

post-32463.css

post-32463.css

127 ms

frontend-lite.min.css

frontend-lite.min.css

128 ms

css

css

93 ms

5626580.js

5626580.js

764 ms

global.css

global.css

126 ms

post-32465.css

post-32465.css

102 ms

js_composer.min.css

js_composer.min.css

82 ms

wishlist.min.css

wishlist.min.css

78 ms

animate.min.css

animate.min.css

85 ms

main.min.css

main.min.css

79 ms

v4-shims.min.css

v4-shims.min.css

78 ms

all.min.css

all.min.css

71 ms

animate.min.css

animate.min.css

72 ms

jquery.min.js

jquery.min.js

75 ms

jquery-migrate.min.js

jquery-migrate.min.js

74 ms

if-so-public.js

if-so-public.js

71 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

77 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

69 ms

slidingmessages.js

slidingmessages.js

77 ms

flatpickr.min.js

flatpickr.min.js

101 ms

select2.min.js

select2.min.js

73 ms

modal.js

modal.js

70 ms

ifso-trigger-events-public.js

ifso-trigger-events-public.js

75 ms

jarallax.min.js

jarallax.min.js

70 ms

jquery.bind-first-0.2.3.min.js

jquery.bind-first-0.2.3.min.js

76 ms

js.cookie-2.1.3.min.js

js.cookie-2.1.3.min.js

77 ms

public.js

public.js

79 ms

ai.min.js

ai.min.js

75 ms

email-decode.min.js

email-decode.min.js

64 ms

index.js

index.js

74 ms

index.js

index.js

84 ms

js.cookie.min.js

js.cookie.min.js

82 ms

wcpm.min.js

wcpm.min.js

77 ms

instagram.min.js

instagram.min.js

78 ms

share.min.js

share.min.js

75 ms

jquery.lazyloadxt.min.js

jquery.lazyloadxt.min.js

87 ms

functions.min.js

functions.min.js

83 ms

frontend.min.js

frontend.min.js

81 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

83 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

81 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

79 ms

fastclick.js

fastclick.js

82 ms

jquery.flexslider.min.js

jquery.flexslider.min.js

82 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

82 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

83 ms

sticky-kit.min.js

sticky-kit.min.js

446 ms

functions.min.js

functions.min.js

75 ms

tooltipsy.min.js

tooltipsy.min.js

611 ms

jquery.bigtext.min.js

jquery.bigtext.min.js

612 ms

bigtext.min.js

bigtext.min.js

616 ms

carousels.min.js

carousels.min.js

608 ms

wishlist.min.js

wishlist.min.js

607 ms

eb-animation-load.js

eb-animation-load.js

608 ms

js_composer_front.min.js

js_composer_front.min.js

606 ms

jquery.inview.min.js

jquery.inview.min.js

608 ms

jquery.parallax-scroll.min.js

jquery.parallax-scroll.min.js

603 ms

typed.min.js

typed.min.js

601 ms

autotyping.min.js

autotyping.min.js

601 ms

jquery.fittext.min.js

jquery.fittext.min.js

603 ms

fittext.min.js

fittext.min.js

601 ms

wow.min.js

wow.min.js

598 ms

jquery.waypoints.min.js

jquery.waypoints.min.js

598 ms

imagesloaded.min.js

imagesloaded.min.js

596 ms

carousels.min.js

carousels.min.js

596 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

600 ms

webpack.runtime.min.js

webpack.runtime.min.js

592 ms

frontend-modules.min.js

frontend-modules.min.js

586 ms

hooks.min.js

hooks.min.js

586 ms

i18n.min.js

i18n.min.js

590 ms

frontend.min.js

frontend.min.js

589 ms

waypoints.min.js

waypoints.min.js

591 ms

core.min.js

core.min.js

580 ms

frontend.min.js

frontend.min.js

583 ms

elements-handlers.min.js

elements-handlers.min.js

579 ms

slider.js

slider.js

803 ms

gtm.js

gtm.js

763 ms

lineto-circular-pro-book.woff

lineto-circular-pro-book.woff

434 ms

lineto-circular-pro-medium-1.ttf

lineto-circular-pro-medium-1.ttf

892 ms

lineto-circular-pro-bold-1.ttf

lineto-circular-pro-bold-1.ttf

431 ms

851 ms

929 ms

1416 ms

front-filter.png

front-filter.png

258 ms

AlityLogowhite-footer-retina.png

AlityLogowhite-footer-retina.png

256 ms

Digital-marketing-ads-advertising-agency-london-ality.jpg

Digital-marketing-ads-advertising-agency-london-ality.jpg

260 ms

Facebook-advertising-agency-dark-min-1.jpg

Facebook-advertising-agency-dark-min-1.jpg

261 ms

Facebook-advertising-agency-dark-mobile-min.jpg

Facebook-advertising-agency-dark-mobile-min.jpg

267 ms

Innovative-digital-marketing-agency-ality-banner.jpg

Innovative-digital-marketing-agency-ality-banner.jpg

264 ms

Innovative-digital-marketing-agency-ality-mobile.jpg

Innovative-digital-marketing-agency-ality-mobile.jpg

263 ms

Ality-marketing-blog-banner.jpg

Ality-marketing-blog-banner.jpg

272 ms

Ality-marketing-blog-mobile-banner.jpg

Ality-marketing-blog-mobile-banner.jpg

272 ms

home2-s3-bg.jpg

home2-s3-bg.jpg

273 ms

second-screen-searches-crucial-i-want-to-know.width-1200_ofWuf7z.jpg

second-screen-searches-crucial-i-want-to-know.width-1200_ofWuf7z.jpg

273 ms

34686212_2012793565647217_3123359380825702400_n.jpg

34686212_2012793565647217_3123359380825702400_n.jpg

273 ms

Social-media-agency-in-london.jpg

Social-media-agency-in-london.jpg

274 ms

5673.jpg

5673.jpg

271 ms

Innovative-digital-marketing-agency-service.jpg

Innovative-digital-marketing-agency-service.jpg

277 ms

SEO-Main-Page.jpg

SEO-Main-Page.jpg

273 ms

pexels-ketut-subiyanto-4559592-1.jpg

pexels-ketut-subiyanto-4559592-1.jpg

276 ms

Local-SEO.jpg

Local-SEO.jpg

278 ms

BP.png

BP.png

271 ms

Barry-M.png

Barry-M.png

276 ms

Ocado-Group-Logo.png

Ocado-Group-Logo.png

277 ms

Castrol.png

Castrol.png

274 ms

Hilton-Hotels.png

Hilton-Hotels.png

276 ms

Mimecast.png

Mimecast.png

277 ms

google-premier-partner-badge-Ality.png

google-premier-partner-badge-Ality.png

275 ms

LondonPartners.png

LondonPartners.png

275 ms

Facebook.png

Facebook.png

277 ms

Bing-Ads.png

Bing-Ads.png

277 ms

European-Union-Development-Funding.png

European-Union-Development-Funding.png

272 ms

London-Living-Wage-Employer.png

London-Living-Wage-Employer.png

273 ms

Design-Rush-Best-Agency-Award.png

Design-Rush-Best-Agency-Award.png

275 ms

Google-Analytics.png

Google-Analytics.png

125 ms

Econsultancy.png

Econsultancy.png

127 ms

Clutch-firms-that-deliver.png

Clutch-firms-that-deliver.png

124 ms

Bark.com-Excellence-Award.png

Bark.com-Excellence-Award.png

124 ms

In-house-recruitment.png

In-house-recruitment.png

122 ms

linea-arrows-10.woff

linea-arrows-10.woff

75 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

168 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

256 ms

Linearicons-Free.woff

Linearicons-Free.woff

164 ms

Socicon.ttf

Socicon.ttf

1028 ms

track.js

track.js

325 ms

banner.js

banner.js

685 ms

5626580.js

5626580.js

815 ms

fb.js

fb.js

762 ms

collectedforms.js

collectedforms.js

685 ms

fa-solid-900.woff

fa-solid-900.woff

621 ms

fa-regular-400.woff

fa-regular-400.woff

760 ms

fa-brands-400.woff

fa-brands-400.woff

621 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

527 ms

1500.jpg

1500.jpg

144 ms

main.js

main.js

86 ms

1500.jpg

1500.jpg

14 ms

1500.jpg

1500.jpg

8 ms

Accessibility Review

ality.co.uk accessibility score

79

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ality.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

ality.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ality.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ality.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ality.co.uk

Open Graph data is detected on the main page of Ality. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: