Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

alphadigital.com.au

Award Winning Digital Marketing Agency Australia: Alpha Digital

Page Load Speed

8.2 sec in total

First Response

921 ms

Resources Loaded

6.4 sec

Page Rendered

840 ms

alphadigital.com.au screenshot

About Website

Click here to check amazing Alpha Digital content for Australia. Otherwise, check out these important facts you probably never knew about alphadigital.com.au

Leading Australian digital marketing agency trusted by large brands. Brisbane, Sydney & Melbourne. Our marketing agency will grow your business!

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Key Findings

We analyzed Alphadigital.com.au page load time and found that the first response time was 921 ms and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

alphadigital.com.au performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value4,650 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value17.8 s

4/100

10%

Network Requests Diagram

alphadigital.com.au

921 ms

wp-emoji-release.min.js

767 ms

usquare_style.css

609 ms

stylesheet.css

592 ms

stylesheet.css

601 ms

Our browser made a total of 102 requests to load all elements on the main page. We found that 86% of them (88 requests) were addressed to the original Alphadigital.com.au, 3% (3 requests) were made to Fonts.googleapis.com and 2% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (4.7 sec) belongs to the original domain Alphadigital.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (63%)

Content Size

2.1 MB

After Optimization

789.4 kB

In fact, the total size of Alphadigital.com.au main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 860.1 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 69.6 kB

  • Original 84.2 kB
  • After minification 80.0 kB
  • After compression 14.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.6 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 15.7 kB

  • Original 498.6 kB
  • After minification 482.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Alpha Digital images are well optimized though.

JavaScript Optimization

-77%

Potential reduce by 660.2 kB

  • Original 860.1 kB
  • After minification 721.3 kB
  • After compression 199.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 660.2 kB or 77% of the original size.

CSS Optimization

-87%

Potential reduce by 593.7 kB

  • Original 685.7 kB
  • After minification 588.2 kB
  • After compression 92.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Alphadigital.com.au needs all CSS files to be minified and compressed as it can save up to 593.7 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 51 (55%)

Requests Now

92

After Optimization

41

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Alpha Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

alphadigital.com.au accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

alphadigital.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

alphadigital.com.au SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Alphadigital.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Alphadigital.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Alpha Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: