Tools & Wizards About Us
alternahaircare.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

alternahaircare.com

Transformational Haircare Products | Alterna Haircare

Page Load Speed

6.1 sec in total

First Response

53 ms

Resources Loaded

4.9 sec

Page Rendered

1.1 sec

alternahaircare.com screenshot

About Website

Welcome to alternahaircare.com homepage info - get ready to check Alterna Haircare best content for United States right away, or after learning these important things about alternahaircare.com

Luxurious and transformational hair products from Alterna Haircare. Upgrade your at-home, self care routine, and rejuvenate your hair.

Visit alternahaircare.com

Key Findings

We analyzed Alternahaircare.com page load time and found that the first response time was 53 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

alternahaircare.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value21.4 s

0/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value2,010 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.183

66/100

15%

TTI (Time to Interactive)

Value13.4 s

11/100

10%

Network Requests Diagram

alternahaircare.com

53 ms

alternahaircare.com

3702 ms

otSDKStub.js

66 ms

app.35a5a95a3b609da4535e.css

63 ms

flickity.pkgd.min.js

131 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 15% of them (15 requests) were addressed to the original Alternahaircare.com, 58% (57 requests) were made to Assets.alternahaircare.com and 4% (4 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (3.7 sec) belongs to the original domain Alternahaircare.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (14%)

Content Size

11.6 MB

After Optimization

10.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Alternahaircare.com main page is 11.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 10.9 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 296.3 kB

  • Original 324.5 kB
  • After minification 267.5 kB
  • After compression 28.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 57.0 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 296.3 kB or 91% of the original size.

Image Optimization

-12%

Potential reduce by 1.3 MB

  • Original 10.9 MB
  • After minification 9.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Alterna Haircare needs image optimization as it can save up to 1.3 MB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 177 B

  • Original 288.1 kB
  • After minification 288.1 kB
  • After compression 287.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 4.0 kB

  • Original 101.5 kB
  • After minification 101.5 kB
  • After compression 97.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Alternahaircare.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (44%)

Requests Now

82

After Optimization

46

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Alterna Haircare. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

alternahaircare.com

alternahaircare.com

53 ms

alternahaircare.com

alternahaircare.com

3702 ms

otSDKStub.js

otSDKStub.js

66 ms

app.35a5a95a3b609da4535e.css

app.35a5a95a3b609da4535e.css

63 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

131 ms

bv.js

bv.js

349 ms

polyfill.min.js

polyfill.min.js

134 ms

klaviyo_subscribe.js

klaviyo_subscribe.js

147 ms

klaviyo.js

klaviyo.js

404 ms

accessibe.js

accessibe.js

32 ms

app.35a5a95a3b609da4535e.js

app.35a5a95a3b609da4535e.js

119 ms

34837186-9c86-4f7a-af09-ab23b663bf4e.json

34837186-9c86-4f7a-af09-ab23b663bf4e.json

252 ms

gtm.js

gtm.js

240 ms

app.js

app.js

239 ms

fixed-CAVIAR_RESTAGESTYLERS_052318-1.png

fixed-CAVIAR_RESTAGESTYLERS_052318-1.png

204 ms

menu-close.svg

menu-close.svg

22 ms

plus-filter.svg

plus-filter.svg

20 ms

minus.svg

minus.svg

21 ms

arrow-to-left-gray.svg

arrow-to-left-gray.svg

32 ms

loading.gif

loading.gif

30 ms

arrow-to-top.svg

arrow-to-top.svg

33 ms

review-star.svg

review-star.svg

31 ms

Alterna-My-Hair-My-Canvas.webp

Alterna-My-Hair-My-Canvas.webp

202 ms

Alterna.png

Alterna.png

239 ms

HI_RES_VOLUME_CONDITIONER_8.5OZ_030118.png

HI_RES_VOLUME_CONDITIONER_8.5OZ_030118.png

269 ms

ALTERNA_UPLIFT_Volume_SH-CN-min.jpg

ALTERNA_UPLIFT_Volume_SH-CN-min.jpg

267 ms

HI_RES_VOLUME_SHAMPOO_8.5OZ_030118.png

HI_RES_VOLUME_SHAMPOO_8.5OZ_030118.png

272 ms

VOLUME_SHAMP_16.5OZ_062419-min.jpg

VOLUME_SHAMP_16.5OZ_062419-min.jpg

269 ms

HI_RES_VOLUME_MOUSSE_8.2OZ_030118.png

HI_RES_VOLUME_MOUSSE_8.2OZ_030118.png

270 ms

ALTERNA_UPLIFT_Volume_Mousse.jpg

ALTERNA_UPLIFT_Volume_Mousse.jpg

267 ms

Multiplying-Volume-Styling-Mist-2.png

Multiplying-Volume-Styling-Mist-2.png

281 ms

Alterna_UPLIFT_VOLUME_MIST-min.jpg

Alterna_UPLIFT_VOLUME_MIST-min.jpg

280 ms

Alterna-Orb.svg

Alterna-Orb.svg

273 ms

Alterna_logo_white.svg

Alterna_logo_white.svg

272 ms

close-search.svg

close-search.svg

275 ms

langscape.svg

langscape.svg

277 ms

Group_2021-05-05-133729_jojz_2021-05-09-024920_zmqo.png

Group_2021-05-05-133729_jojz_2021-05-09-024920_zmqo.png

282 ms

pets_black_24dp-1_2021-05-05-133734_jbxd_2021-05-09-024938_hydr.png

pets_black_24dp-1_2021-05-05-133734_jbxd_2021-05-09-024938_hydr.png

378 ms

health_and_safety_black_24dp-1_2021-05-05-133738_nbrc_2021-05-09-024957_vaju.png

health_and_safety_black_24dp-1_2021-05-05-133738_nbrc_2021-05-09-024957_vaju.png

281 ms

invert_colors_black_24dp-1_2021-05-05-133743_pgnh_2021-05-09-025009_qpwm.png

invert_colors_black_24dp-1_2021-05-05-133743_pgnh_2021-05-09-025009_qpwm.png

359 ms

recycling_black_24dp-1_2021-05-05-133747_pyew_2021-05-09-025021_mcqc.png

recycling_black_24dp-1_2021-05-05-133747_pyew_2021-05-09-025021_mcqc.png

283 ms

817-8171872_flower-images-transparent-flowers-dried-flowers-transparent-dried-1-1_2021-05-27-000313_skbk.png

817-8171872_flower-images-transparent-flowers-dried-flowers-transparent-dried-1-1_2021-05-27-000313_skbk.png

358 ms

HARPERS-BAZAAR_2021-05-18-160243_etqq.png

HARPERS-BAZAAR_2021-05-18-160243_etqq.png

283 ms

POPSUGAR_2021-05-18-161243_khdk.png

POPSUGAR_2021-05-18-161243_khdk.png

284 ms

E-NEWS_2021-05-18-160254_jdok.png

E-NEWS_2021-05-18-160254_jdok.png

285 ms

MARIE-CLAIRE_2021-05-18-160259_lgtu.png

MARIE-CLAIRE_2021-05-18-160259_lgtu.png

285 ms

WHOWHATWEAR_2021-05-18-162349_rieq.png

WHOWHATWEAR_2021-05-18-162349_rieq.png

287 ms

FORBES_2021-05-18-160309_wkad.png

FORBES_2021-05-18-160309_wkad.png

375 ms

instagram.svg

instagram.svg

284 ms

facebook.svg

facebook.svg

287 ms

twitter.svg

twitter.svg

288 ms

pinterest.svg

pinterest.svg

294 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

28 ms

search.svg

search.svg

160 ms

acsb.js

acsb.js

277 ms

instagram.svg

instagram.svg

55 ms

icon-arrow-down.svg

icon-arrow-down.svg

54 ms

search.svg

search.svg

117 ms

Rectangle-309-1.png

Rectangle-309-1.png

199 ms

Rectangle-309_2021-05-18-162728_bueq.png

Rectangle-309_2021-05-18-162728_bueq.png

119 ms

Alterna-Haircare-Homepage-1.jpg

Alterna-Haircare-Homepage-1.jpg

171 ms

alterna-logo--black.svg

alterna-logo--black.svg

196 ms

otBannerSdk.js

otBannerSdk.js

85 ms

Mostardesign%20-%20Sofia%20Pro%20Light.otf

Mostardesign%20-%20Sofia%20Pro%20Light.otf

179 ms

Mostardesign%20-%20Sofia%20Pro%20Regular.otf

Mostardesign%20-%20Sofia%20Pro%20Regular.otf

178 ms

Mostardesign%20-%20Sofia%20Pro%20Bold.otf

Mostardesign%20-%20Sofia%20Pro%20Bold.otf

118 ms

Didot-Italic-02.ttf

Didot-Italic-02.ttf

117 ms

TheanoDidot-Regular.woff

TheanoDidot-Regular.woff

184 ms

MinionPro-Regular.woff

MinionPro-Regular.woff

115 ms

MinionPro-Bold.otf

MinionPro-Bold.otf

182 ms

ChiswickSans-Regular.otf

ChiswickSans-Regular.otf

112 ms

ChiswickSans-Light.otf

ChiswickSans-Light.otf

111 ms

Cera-Pro-Bold.woff

Cera-Pro-Bold.woff

111 ms

Cera-Pro-Medium.woff

Cera-Pro-Medium.woff

188 ms

Cera-Pro-Regular.woff

Cera-Pro-Regular.woff

186 ms

Cera-Pro-Light.woff

Cera-Pro-Light.woff

405 ms

Caviar-Anti-Aging-Restructuring-Bond-Repair-Shampoo-1.png

Caviar-Anti-Aging-Restructuring-Bond-Repair-Shampoo-1.png

406 ms

Alterna-Haircare-Homepage-Procuts-2.png

Alterna-Haircare-Homepage-Procuts-2.png

409 ms

Checkmark.png

Checkmark.png

404 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

88 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

90 ms

runtime.d453d59531960388acd2.js

runtime.d453d59531960388acd2.js

64 ms

sharedUtils.f95675bec4b0f9912eed.js

sharedUtils.f95675bec4b0f9912eed.js

64 ms

js

js

145 ms

3d9f998c7e02610c430952c7ff471378e2268e3c.js

3d9f998c7e02610c430952c7ff471378e2268e3c.js

364 ms

ALTERNA_UPLIFT_VOLUME_2024-01-02-162931_vufh.jpg

ALTERNA_UPLIFT_VOLUME_2024-01-02-162931_vufh.jpg

342 ms

alterna_caviar_styling_homepage_header_desktop_wide_2023-11-09-164546_dcre.png

alterna_caviar_styling_homepage_header_desktop_wide_2023-11-09-164546_dcre.png

349 ms

bond_repair_hp_banner_desktop_2023-08-17-215529_gyol.webp

bond_repair_hp_banner_desktop_2023-08-17-215529_gyol.webp

342 ms

Alterna-Caviar-Anti-Aging-Dive-into-Moisture-Carousel-BannerCompressed.jpg

Alterna-Caviar-Anti-Aging-Dive-into-Moisture-Carousel-BannerCompressed.jpg

338 ms

Scalp-Care-Hero-Banner-Desktop-v1_2022-04-15-064226_hfdx.png

Scalp-Care-Hero-Banner-Desktop-v1_2022-04-15-064226_hfdx.png

344 ms

analytics.js

analytics.js

94 ms

collect

collect

241 ms

modules-v2.js

modules-v2.js

32 ms

collect

collect

17 ms

ga-audiences

ga-audiences

76 ms

klaviyo_subscribe.css

klaviyo_subscribe.css

95 ms

jquery.min.js

jquery.min.js

53 ms

analytics.js

analytics.js

159 ms

klaviyo.js

klaviyo.js

4 ms

Accessibility Review

alternahaircare.com accessibility score

74

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best Practices

alternahaircare.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

alternahaircare.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Alternahaircare.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Alternahaircare.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

alternahaircare.com

Open Graph data is detected on the main page of Alterna Haircare. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: