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altria.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 73

    SEO

    Google-friendlier than
    31% of websites

altria.com

Altria Group | Moving Beyond Smoking

Page Load Speed

633 ms in total

First Response

29 ms

Resources Loaded

544 ms

Page Rendered

60 ms

altria.com screenshot

About Website

Welcome to altria.com homepage info - get ready to check Altria best content for United States right away, or after learning these important things about altria.com

Altria is moving beyond smoking, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices.

Visit altria.com

Key Findings

We analyzed Altria.com page load time and found that the first response time was 29 ms and then it took 604 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster. This domain responded with an error, which can significantly jeopardize Altria.com rating and web reputation

Performance Metrics

altria.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value17.2 s

0/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value740 ms

40/100

30%

CLS (Cumulative Layout Shift)

Value0.297

40/100

15%

TTI (Time to Interactive)

Value14.6 s

8/100

10%

Network Requests Diagram

www.altria.com

29 ms

c.js

11 ms

285 ms

index.css

18 ms

font-face.css

18 ms

Our browser made a total of 7 requests to load all elements on the main page. We found that 14% of them (1 request) were addressed to the original Altria.com, 57% (4 requests) were made to Static.captcha-delivery.com and 14% (1 request) were made to Ct.captcha-delivery.com. The less responsive or slowest element that took the longest time to load (285 ms) relates to the external source Geo.captcha-delivery.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 9.2 kB (65%)

Content Size

14.2 kB

After Optimization

5.0 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Altria.com main page is 14.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Javascripts take 11.2 kB which makes up the majority of the site volume.

HTML Optimization

-41%

Potential reduce by 458 B

  • Original 1.1 kB
  • After minification 1.1 kB
  • After compression 660 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 458 B or 41% of the original size.

JavaScript Optimization

-72%

Potential reduce by 8.0 kB

  • Original 11.2 kB
  • After minification 11.2 kB
  • After compression 3.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 8.0 kB or 72% of the original size.

CSS Optimization

-39%

Potential reduce by 761 B

  • Original 1.9 kB
  • After minification 1.7 kB
  • After compression 1.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Altria.com needs all CSS files to be minified and compressed as it can save up to 761 B or 39% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

4

After Optimization

4

  • Images
  • JavaScript
  • CSS

The browser has sent 4 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Altria. According to our analytics all requests are already optimized.

Network Requests Diagram

www.altria.com

www.altria.com

29 ms

c.js

c.js

11 ms

285 ms

index.css

index.css

18 ms

font-face.css

font-face.css

18 ms

loading_spinner.gif

loading_spinner.gif

19 ms

roboto.woff

roboto.woff

6 ms

Accessibility Review

altria.com accessibility score

95

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<object> elements do not have alternate text

Best Practices

altria.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

altria.com SEO score

73

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Document uses plugins

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Altria.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Altria.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

altria.com

Open Graph description is not detected on the main page of Altria. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: