Tools & Wizards About Us
altruist.com screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

altruist.com

Altruist – The modern custodian built for independent financial advisors

Page Load Speed

2.9 sec in total

First Response

192 ms

Resources Loaded

1.1 sec

Page Rendered

1.6 sec

altruist.com screenshot

About Website

Click here to check amazing Altruist content for United States. Otherwise, check out these important facts you probably never knew about altruist.com

Altruist combines a self-clearing brokerage with software for account opening, trading, reporting, and billing.

Visit altruist.com

Key Findings

We analyzed Altruist.com page load time and found that the first response time was 192 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

altruist.com performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value3.6 s

62/100

25%

SI (Speed Index)

Value18.5 s

0/100

10%

TBT (Total Blocking Time)

Value10,960 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.111

87/100

15%

TTI (Time to Interactive)

Value61.7 s

0/100

10%

Network Requests Diagram

altruist.com

192 ms

bootstrap.min.css

29 ms

style.min.css

37 ms

bundle-ea495181af.css

53 ms

jquery.min.js

64 ms

Our browser made a total of 152 requests to load all elements on the main page. We found that 39% of them (59 requests) were addressed to the original Altruist.com, 30% (45 requests) were made to Cdn.loom.com and 18% (28 requests) were made to 4826914.fs1.hubspotusercontent-na1.net. The less responsive or slowest element that took the longest time to load (810 ms) relates to the external source Loom.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 4.8 MB (19%)

Content Size

25.6 MB

After Optimization

20.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Altruist.com main page is 25.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 20.1 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 104.8 kB

  • Original 124.6 kB
  • After minification 95.5 kB
  • After compression 19.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.2 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 104.8 kB or 84% of the original size.

Image Optimization

-4%

Potential reduce by 833.1 kB

  • Original 20.1 MB
  • After minification 19.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Altruist images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 3.7 MB

  • Original 5.3 MB
  • After minification 5.3 MB
  • After compression 1.5 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 3.7 MB or 71% of the original size.

CSS Optimization

-80%

Potential reduce by 83.5 kB

  • Original 103.8 kB
  • After minification 103.4 kB
  • After compression 20.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Altruist.com needs all CSS files to be minified and compressed as it can save up to 83.5 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 74 (50%)

Requests Now

148

After Optimization

74

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 148 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Altruist. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 65 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

altruist.com

altruist.com

192 ms

bootstrap.min.css

bootstrap.min.css

29 ms

style.min.css

style.min.css

37 ms

bundle-ea495181af.css

bundle-ea495181af.css

53 ms

jquery.min.js

jquery.min.js

64 ms

jquery-migrate.min.js

jquery-migrate.min.js

50 ms

waypoints.min.js

waypoints.min.js

62 ms

jquery.counterup.min.js

jquery.counterup.min.js

46 ms

noframework.waypoints.min.js

noframework.waypoints.min.js

76 ms

inview.min.js

inview.min.js

77 ms

js

js

106 ms

v2.js

v2.js

73 ms

4826914.js

4826914.js

74 ms

bundle-ff3279e4b8.js

bundle-ff3279e4b8.js

103 ms

comment-reply.min.js

comment-reply.min.js

117 ms

jquery-3.2.1.slim.min.js

jquery-3.2.1.slim.min.js

38 ms

popper.min.js

popper.min.js

34 ms

bootstrap.min.js

bootstrap.min.js

36 ms

gtm.js

gtm.js

83 ms

fbevents.js

fbevents.js

119 ms

megadown_icons.svg

megadown_icons.svg

119 ms

Altruist%20Cash%20nav%20icon.svg

Altruist%20Cash%20nav%20icon.svg

213 ms

28556b977ec64bf69e43834773afebcb

28556b977ec64bf69e43834773afebcb

426 ms

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32b0414c5ed84b66a2d3015e26cf92c9

782 ms

762a0e5939f54409a029206da706d967

762a0e5939f54409a029206da706d967

810 ms

insight.min.js

insight.min.js

203 ms

ind-icon.png

ind-icon.png

149 ms

Scale-icon.png

Scale-icon.png

105 ms

launch-icon.png

launch-icon.png

103 ms

out-icon-1.png

out-icon-1.png

102 ms

altruist-mobile.png

altruist-mobile.png

86 ms

advisor-chat-notification.png

advisor-chat-notification.png

102 ms

clients-group.png

clients-group.png

201 ms

simplify-rebalance.png

simplify-rebalance.png

198 ms

invest-line-graph.png

invest-line-graph.png

198 ms

Support-graphic.png

Support-graphic.png

199 ms

Client-Experience-Graphic.png

Client-Experience-Graphic.png

198 ms

FixedIncome-ContentCard-3-1980x983.png

FixedIncome-ContentCard-3-1980x983.png

260 ms

FixedIncome-ContentCard-mobile.png

FixedIncome-ContentCard-mobile.png

232 ms

AltruistTaxIQ-ContentCard.png

AltruistTaxIQ-ContentCard.png

314 ms

AltruistTaxIQ-ContentCard-mobile.png

AltruistTaxIQ-ContentCard-mobile.png

260 ms

Altruist-Cash-card-tile-1-1.png

Altruist-Cash-card-tile-1-1.png

255 ms

Altruist-Cash-card-tile-mobile-2.png

Altruist-Cash-card-tile-mobile-2.png

239 ms

AltrusitFees-ContentCard.png

AltrusitFees-ContentCard.png

317 ms

AltrusitFees-ContentCard-mobile.png

AltrusitFees-ContentCard-mobile.png

274 ms

Buyers-Guide-Desktop.png

Buyers-Guide-Desktop.png

384 ms

Buyers-Guide-Mobile.png

Buyers-Guide-Mobile.png

339 ms

What-the-T3-survey-says-about-the-future-of-custody.png

What-the-T3-survey-says-about-the-future-of-custody.png

338 ms

What-the-T3-survey-says-about-the-future-of-custody-MOB.png

What-the-T3-survey-says-about-the-future-of-custody-MOB.png

316 ms

Road-to-100M-Desktop-1-1.png

Road-to-100M-Desktop-1-1.png

386 ms

Road-to-100M-Desktop-2.png

Road-to-100M-Desktop-2.png

370 ms

Why-Windle-Wealth-is-moving-150m-to-Altruist-before-the-Schwab-conversion.png

Why-Windle-Wealth-is-moving-150m-to-Altruist-before-the-Schwab-conversion.png

382 ms

Why-Windle-Wealth-is-moving-150m-to-Altruist-before-the-Schwab-conversion-mobile.png

Why-Windle-Wealth-is-moving-150m-to-Altruist-before-the-Schwab-conversion-mobile.png

357 ms

The-Content-Marketing-Masterclass_-Part-2-1-1980x983.png

The-Content-Marketing-Masterclass_-Part-2-1-1980x983.png

408 ms

The-Content-Marketing-Masterclass_-Part-2-mobile-1.png

The-Content-Marketing-Masterclass_-Part-2-mobile-1.png

523 ms

How-optimizing-YouTube-led-to-220M-in-AUM.png

How-optimizing-YouTube-led-to-220M-in-AUM.png

420 ms

How-optimizing-YouTube-led-to-220M-in-AUM-mobile.png

How-optimizing-YouTube-led-to-220M-in-AUM-mobile.png

417 ms

institutionalInvestor_logo-1.png

institutionalInvestor_logo-1.png

417 ms

businessInsider_logo-1.png

businessInsider_logo-1.png

405 ms

ind_icon.png

ind_icon.png

192 ms

Scale_icon.png

Scale_icon.png

191 ms

launch_icon.png

launch_icon.png

191 ms

start_up.png

start_up.png

195 ms

profilio_mng.svg

profilio_mng.svg

197 ms

porfolioressvg.svg

porfolioressvg.svg

212 ms

modelmarket.svg

modelmarket.svg

215 ms

user_icon.svg

user_icon.svg

210 ms

Group%2088528.svg

Group%2088528.svg

213 ms

Group.svg

Group.svg

219 ms

integrations.svg

integrations.svg

217 ms

becomeRIA.svg

becomeRIA.svg

227 ms

marketing.svg

marketing.svg

233 ms

scale.svg

scale.svg

237 ms

advisory.svg

advisory.svg

232 ms

news.svg

news.svg

236 ms

podcast.svg

podcast.svg

249 ms

Group%2088541.svg

Group%2088541.svg

244 ms

WindleWealth3.png

WindleWealth3.png

265 ms

explore-product.png

explore-product.png

259 ms

The%20Road%20to%20100%20Million-2.png

The%20Road%20to%20100%20Million-2.png

263 ms

Custodian%20Buyers%20Guide%20Nav%20Graphic.png

Custodian%20Buyers%20Guide%20Nav%20Graphic.png

275 ms

RIA%20Launch%20Kit-3.png

RIA%20Launch%20Kit-3.png

264 ms

The%208-Week%20Roadmap%20to%20a%20Killer%20Financial%20Advisor%20Event-1.png

The%208-Week%20Roadmap%20to%20a%20Killer%20Financial%20Advisor%20Event-1.png

333 ms

fb.js

fb.js

198 ms

banner.js

banner.js

235 ms

4826914.js

4826914.js

247 ms

web-interactives-embed.js

web-interactives-embed.js

211 ms

U.S._News_&_World_Report_logo-1.png

U.S._News_&_World_Report_logo-1.png

430 ms

kiplinger_logo-1.png

kiplinger_logo-1.png

418 ms

close.svg

close.svg

401 ms

David-Hicks.png

David-Hicks.png

386 ms

Alex-Chalekian.png

Alex-Chalekian.png

403 ms

alexander-newman.png

alexander-newman.png

406 ms

Curtis-1.png

Curtis-1.png

395 ms

Donovan.png

Donovan.png

365 ms

Maddox-1.png

Maddox-1.png

318 ms

AktivGrotesk-Regular.woff

AktivGrotesk-Regular.woff

98 ms

AktivGrotesk-Medium.woff

AktivGrotesk-Medium.woff

123 ms

IvarHeadline-Regular.woff

IvarHeadline-Regular.woff

93 ms

Spencer-1.png

Spencer-1.png

310 ms

Ian-Bloom-1.png

Ian-Bloom-1.png

342 ms

Matthew-F-1.png

Matthew-F-1.png

345 ms

logo.svg

logo.svg

337 ms

ico-linkedin.svg

ico-linkedin.svg

341 ms

insight_tag_errors.gif

insight_tag_errors.gif

112 ms

ico-facebook.svg

ico-facebook.svg

311 ms

vendor-716f7d0d-fdf722277b7760478a3f.css

vendor-716f7d0d-fdf722277b7760478a3f.css

17 ms

embed-video-241d40650629cc4ebec0.css

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20 ms

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23 ms

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32 ms

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29 ms

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27 ms

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30 ms

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26 ms

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49 ms

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Accessibility Review

altruist.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

altruist.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

altruist.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Altruist.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Altruist.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

altruist.com

Open Graph data is detected on the main page of Altruist. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: