7.1 sec in total
102 ms
6.4 sec
527 ms
Click here to check amazing AMA content for United States. Otherwise, check out these important facts you probably never knew about ama.org
American Marketing Association | AMA - American Marketing Association
Visit ama.orgWe analyzed Ama.org page load time and found that the first response time was 102 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.
ama.org performance score
name
value
score
weighting
Value4.7 s
12/100
10%
Value7.2 s
5/100
25%
Value6.1 s
44/100
10%
Value980 ms
28/100
30%
Value0.135
80/100
15%
Value17.2 s
4/100
10%
102 ms
5250 ms
67 ms
46 ms
55 ms
Our browser made a total of 78 requests to load all elements on the main page. We found that 77% of them (60 requests) were addressed to the original Ama.org, 4% (3 requests) were made to Tpc.googlesyndication.com and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (5.3 sec) belongs to the original domain Ama.org.
Page size can be reduced by 1.1 MB (47%)
2.3 MB
1.2 MB
In fact, the total size of Ama.org main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 952.7 kB which makes up the majority of the site volume.
Potential reduce by 121.3 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 121.3 kB or 83% of the original size.
Potential reduce by 76.0 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AMA images are well optimized though.
Potential reduce by 634.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 634.4 kB or 70% of the original size.
Potential reduce by 248.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ama.org needs all CSS files to be minified and compressed as it can save up to 248.4 kB or 83% of the original size.
Number of requests can be reduced by 47 (63%)
75
28
The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AMA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.
ama.org
102 ms
default.aspx
5250 ms
init.js
67 ms
ScriptResource.axd
46 ms
ScriptResource.axd
55 ms
controls-min.css
37 ms
page-layouts-21-min.css
38 ms
corev4-min.css
65 ms
ama.css
111 ms
jquery-ui.min.css
97 ms
jquery.min.js
105 ms
jquery-ui.min.js
158 ms
modernizr.min.js
102 ms
ama.js
144 ms
idangerous.swiper.css
102 ms
idangerous.swiper-2.2.min.js
104 ms
ribbon-fix.css
140 ms
ntpagetag.js
144 ms
WebResource.axd
142 ms
ScriptResource.axd
139 ms
blank.js
142 ms
iframe_api
181 ms
analytics.js
127 ms
print.css
81 ms
bgximg.png
60 ms
gpt.js
88 ms
ama-utility-separator.png
52 ms
ama-header-background.png
56 ms
ama-logo.png
59 ms
join-link-double-arrow.png
58 ms
ama-primary-nav-bottom-shadow.png
52 ms
ama-primary-nav-shadow.png
59 ms
ama-primary-separator.png
97 ms
ama-secondary-nav-bottom-shadow.png
97 ms
ama-footer-shadow.png
99 ms
660000_ama_jqueryUI_icons_256x240.png
99 ms
swipeprompt.png
100 ms
ui-bg_glass_75_e6e6e6_1x400.png
98 ms
russ-klein-737x331.jpg
119 ms
leap-year-homepage.jpg
124 ms
netflix-homepage.jpg
252 ms
will-it-blend-pic.jpg
119 ms
business-man-with-leaf-pocket-article.jpg
122 ms
martech-partnership-lead.jpg
212 ms
roi-red-carpet-lead.jpg
253 ms
VentureBeat.jpg
214 ms
jeb-bush-lead.jpg
214 ms
Events.png
210 ms
Memberhip.png
252 ms
Webcasts.png
251 ms
Jobs.png
276 ms
russ-klein-mow.jpg
251 ms
fb.png
290 ms
twit.png
292 ms
lin.png
294 ms
google.png
303 ms
yt.png
289 ms
pi.png
302 ms
ama-sidebar-header-shadow.png
297 ms
ama-wpheader.png
370 ms
ama-bullet.png
293 ms
widgets.js
232 ms
ama-footer-background.png
357 ms
pubads_impl_81.js
75 ms
sqt.ui.js
251 ms
collect
99 ms
www-widgetapi.js
177 ms
ads
243 ms
ads
205 ms
container.html
122 ms
collect
200 ms
timeline.1b43d11859b7663a2225b885f87704a5.js
79 ms
ama-search-go-icon.png
59 ms
8856680143273908586
51 ms
7378913838848456839
64 ms
osd.js
66 ms
syndication
113 ms
644513230895902720
173 ms
ama.org accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes are not valid or misspelled
ama.org best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
ama.org SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ama.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ama.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
ama.org
Open Graph description is not detected on the main page of AMA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: