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amazon.co.nz screenshot

Report Summary

  • 58

    Performance

    Renders faster than
    74% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

amazon.co.nz

Amazon.com.au: Shop online for Electronics, Apparel, Toys, Books, DVDs & more

Page Load Speed

528 ms in total

First Response

15 ms

Resources Loaded

413 ms

Page Rendered

100 ms

amazon.co.nz screenshot

About Website

Visit amazon.co.nz now to see the best up-to-date Amazon content and also check out these interesting facts you probably never knew about amazon.co.nz

Shop online for Electronics, Computers, Clothing, Shoes, Toys, Books, DVDs, Sporting Goods, Beauty & more.

Visit amazon.co.nz

Key Findings

We analyzed Amazon.co.nz page load time and found that the first response time was 15 ms and then it took 513 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

amazon.co.nz performance score

58

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

32/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value140 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.9 s

13/100

10%

Network Requests Diagram

amazon.co.nz

15 ms

amazon.co.nz

21 ms

www.amazon.com.au

115 ms

AmazonUI-3c913031596ca78a3768f4e934b1cc02ce238101.secure.min._V1_.css

50 ms

requestId=CZ9VHFH70TKABJ1VC3MS&js=1

14 ms

Our browser made a total of 8 requests to load all elements on the main page. We found that 25% of them (2 requests) were addressed to the original Amazon.co.nz, 50% (4 requests) were made to Images-na.ssl-images-amazon.com and 13% (1 request) were made to Amazon.com.au. The less responsive or slowest element that took the longest time to load (183 ms) relates to the external source Images-na.ssl-images-amazon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 5.2 kB (10%)

Content Size

52.8 kB

After Optimization

47.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Amazon.co.nz main page is 52.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. CSS take 23.2 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 4.3 kB

  • Original 5.9 kB
  • After minification 4.3 kB
  • After compression 1.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.6 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.3 kB or 72% of the original size.

Image Optimization

-1%

Potential reduce by 110 B

  • Original 21.9 kB
  • After minification 21.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Amazon images are well optimized though.

JavaScript Optimization

-47%

Potential reduce by 839 B

  • Original 1.8 kB
  • After minification 1.8 kB
  • After compression 948 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 839 B or 47% of the original size.

CSS Optimization

-0%

Potential reduce by 14 B

  • Original 23.2 kB
  • After minification 23.2 kB
  • After compression 23.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Amazon.co.nz has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

5

After Optimization

5

  • Images
  • JavaScript
  • CSS

The browser has sent 5 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amazon. According to our analytics all requests are already optimized.

Network Requests Diagram

amazon.co.nz

amazon.co.nz

15 ms

amazon.co.nz

amazon.co.nz

21 ms

www.amazon.com.au

www.amazon.com.au

115 ms

AmazonUI-3c913031596ca78a3768f4e934b1cc02ce238101.secure.min._V1_.css

AmazonUI-3c913031596ca78a3768f4e934b1cc02ce238101.secure.min._V1_.css

50 ms

requestId=CZ9VHFH70TKABJ1VC3MS&js=1

requestId=CZ9VHFH70TKABJ1VC3MS&js=1

14 ms

csm-captcha-instrumentation.min._V1720775614248_.js

csm-captcha-instrumentation.min._V1720775614248_.js

183 ms

aui_sprite_0007-1x._V383827579_.png

aui_sprite_0007-1x._V383827579_.png

12 ms

Captcha_ayugqhyvtn.jpg

Captcha_ayugqhyvtn.jpg

13 ms

Accessibility Review

amazon.co.nz accessibility score

92

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

amazon.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

amazon.co.nz SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amazon.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Amazon.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

amazon.co.nz

Open Graph description is not detected on the main page of Amazon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: