Report Summary

  • 26

    Performance

    Renders faster than
    46% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

amazon.com.sg

Amazon.sg: Shop Online for Electronics, Computers, Books, Toys, DVDs, Baby, Grocery, & more

Page Load Speed

2.6 sec in total

First Response

20 ms

Resources Loaded

1.8 sec

Page Rendered

756 ms

amazon.com.sg screenshot

About Website

Welcome to amazon.com.sg homepage info - get ready to check Amazon best content for Singapore right away, or after learning these important things about amazon.com.sg

Shop online for Electronics, Computers, Books, Toys, Baby, Grocery, Beauty, Kitchen, Home, Personal Care & more on Amazon Singapore. Get Free Delivery on eligible orders in Singapore with Amazon Prime...

Visit amazon.com.sg

Key Findings

We analyzed Amazon.com.sg page load time and found that the first response time was 20 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

amazon.com.sg performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

5/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value1,250 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.4 s

11/100

10%

Network Requests Diagram

amazon.com.sg

20 ms

1067 ms

61iCLJUssdL._RC%7C01h78L-cgLL.css,21e1xEhXt1L.css_.css

30 ms

AmazonUI-c05dc7b200fce1430abf122312dc2b4edec5fcd1._V2_.css

40 ms

AmazonGatewayHerotatorJS-3ab0c90e530e4d1fbf2f125cc4924b9fea64a0c2._V2_.css

23 ms

Our browser made a total of 234 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Amazon.com.sg, 63% (148 requests) were made to Ecx.images-amazon.com and 24% (57 requests) were made to G-ecx.images-amazon.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Amazon.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 827.0 kB (12%)

Content Size

6.8 MB

After Optimization

6.0 MB

In fact, the total size of Amazon.com.sg main page is 6.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 502.7 kB

  • Original 599.3 kB
  • After minification 554.9 kB
  • After compression 96.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 502.7 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 16.3 kB

  • Original 5.8 MB
  • After minification 5.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Amazon images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 166.9 kB

  • Original 244.2 kB
  • After minification 244.2 kB
  • After compression 77.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 166.9 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 141.1 kB

  • Original 169.3 kB
  • After minification 169.1 kB
  • After compression 28.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Amazon.com.sg needs all CSS files to be minified and compressed as it can save up to 141.1 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (10%)

Requests Now

232

After Optimization

209

The browser has sent 232 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

amazon.com.sg accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

amazon.com.sg best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

amazon.com.sg SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amazon.com.sg can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Amazon.com.sg main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Amazon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: