Tools & Wizards About Us
amazon.com.sg screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

amazon.com.sg

Amazon.sg: Shop Online for Electronics, Computers, Books, Toys, DVDs, Baby, Grocery, & more

Page Load Speed

1.8 sec in total

First Response

154 ms

Resources Loaded

1.5 sec

Page Rendered

177 ms

amazon.com.sg screenshot

About Website

Welcome to amazon.com.sg homepage info - get ready to check Amazon best content for Singapore right away, or after learning these important things about amazon.com.sg

Shop online for Electronics, Computers, Books, Toys, Baby, Grocery, Beauty, Kitchen, Home, Personal Care & more on Amazon Singapore. Get Free Delivery on eligible orders in Singapore with Amazon Prime...

Visit amazon.com.sg

Key Findings

We analyzed Amazon.com.sg page load time and found that the first response time was 154 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

amazon.com.sg performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value5.2 s

23/100

25%

SI (Speed Index)

Value7.1 s

31/100

10%

TBT (Total Blocking Time)

Value170 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

Network Requests Diagram

amazon.com.sg

154 ms

amazon.com.sg

266 ms

www.amazon.com.sg

281 ms

www.amazon.sg

341 ms

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17 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 6% of them (3 requests) were addressed to the original Amazon.com.sg, 36% (17 requests) were made to M.media-amazon.com and 28% (13 requests) were made to Images-fe.ssl-images-amazon.com. The less responsive or slowest element that took the longest time to load (341 ms) relates to the external source Amazon.sg.

Page Optimization Overview & Recommendations

Page size can be reduced by 138.9 kB (25%)

Content Size

562.5 kB

After Optimization

423.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Amazon.com.sg main page is 562.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 293.0 kB which makes up the majority of the site volume.

HTML Optimization

-65%

Potential reduce by 129.9 kB

  • Original 199.0 kB
  • After minification 196.5 kB
  • After compression 69.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.9 kB or 65% of the original size.

Image Optimization

-3%

Potential reduce by 8.5 kB

  • Original 293.0 kB
  • After minification 284.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Amazon images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 573 B

  • Original 65.6 kB
  • After minification 65.6 kB
  • After compression 65.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 17 B

  • Original 4.8 kB
  • After minification 4.8 kB
  • After compression 4.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Amazon.com.sg has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 17 (50%)

Requests Now

34

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

amazon.com.sg

amazon.com.sg

154 ms

amazon.com.sg

amazon.com.sg

266 ms

www.amazon.com.sg

www.amazon.com.sg

281 ms

www.amazon.sg

www.amazon.sg

341 ms

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267 ms

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277 ms

uedata

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142 ms

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272 ms

uedata

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260 ms

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JJsp0ZvgpfwzJM6.woff

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9 ms

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9 ms

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295 ms

61rnjdNqXCL._SX3000_.jpg

61rnjdNqXCL._SX3000_.jpg

9 ms

Accessibility Review

amazon.com.sg accessibility score

100

Accessibility Issues

Best Practices

amazon.com.sg best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

amazon.com.sg SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amazon.com.sg can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Amazon.com.sg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

amazon.com.sg

Open Graph description is not detected on the main page of Amazon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: