Report Summary

  • 88

    Performance

    Renders faster than
    90% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

amazon.fi

Amazon.de: Günstige Preise für Elektronik & Foto, Filme, Musik, Bücher, Games, Spielzeug & mehr

Page Load Speed

2.2 sec in total

First Response

144 ms

Resources Loaded

1.8 sec

Page Rendered

228 ms

amazon.fi screenshot

About Website

Welcome to amazon.fi homepage info - get ready to check Amazon best content right away, or after learning these important things about amazon.fi

Entdecken, shoppen und einkaufen bei Amazon.de: Günstige Preise für Elektronik & Foto, Filme, Musik, Bücher, Games, Spielzeug, Sportartikel, Drogerie & mehr bei Amazon.de

Visit amazon.fi

Key Findings

We analyzed Amazon.fi page load time and found that the first response time was 144 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

amazon.fi performance score

88

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

74/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.024

100/100

15%

TTI (Time to Interactive)

Value3.0 s

96/100

10%

Network Requests Diagram

amazon.fi

144 ms

amazon.fi

280 ms

www.amazon.de

402 ms

11EIQ5IGqaL._RC%7C01e5ncglxyL.css,01lF2n-pPaL.css,41SwWPpN5yL.css,31+Z83i6adL.css,01IWMurvs8L.css,01ToTiqCP7L.css,01qPl4hxayL.css,01ITNc8rK9L.css,413Vvv3GONL.css,11TIuySqr6L.css,01Rw4F+QU6L.css,11j54vTBQxL.css,01pbKJp5dbL.css,01IdKcBuAdL.css,01y-XAlI+2L.css,213SZJ8Z+PL.css,01oDR3IULNL.css,51qPa7JG96L.css,01XPHJk60-L.css,01dmkcyJuIL.css,01B9+-hVWxL.css,21Ol27dM9tL.css,11JRZ3s9niL.css,21wA+jAxKjL.css,11U8GXfhueL.css,01CFUgsA-YL.css,316CD+csp-L.css,116t+WD27UL.css,11uWFHlOmWL.css,11v8YDG4ifL.css,11otOAnaYoL.css,01FwL+mJQOL.css,11NDsgnHEZL.css,21RE+gQIxcL.css,11CLXYZ6DRL.css,012f1fcyibL.css,21w-O41p+SL.css,11XH+76vMZL.css,11hvENnYNUL.css,11FRI-QT39L.css,01890+Vwk8L.css,01864Lq457L.css,01cbS3UK11L.css,21F85am0yFL.css,01ySiGRmxlL.css,016Sx2kF1+L.css_.css

22 ms

01EPRPxdqPL.css

41 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Amazon.fi, 39% (24 requests) were made to M.media-amazon.com and 26% (16 requests) were made to Images-eu.ssl-images-amazon.com. The less responsive or slowest element that took the longest time to load (475 ms) relates to the external source Fls-eu.amazon.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 255.2 kB (26%)

Content Size

980.8 kB

After Optimization

725.6 kB

In fact, the total size of Amazon.fi main page is 980.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. HTML takes 331.9 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 230.8 kB

  • Original 331.9 kB
  • After minification 324.5 kB
  • After compression 101.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 230.8 kB or 70% of the original size.

Image Optimization

-8%

Potential reduce by 21.0 kB

  • Original 272.8 kB
  • After minification 251.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Amazon images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.4 kB

  • Original 319.9 kB
  • After minification 319.9 kB
  • After compression 316.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 117 B

  • Original 56.1 kB
  • After minification 56.1 kB
  • After compression 56.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Amazon.fi has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (50%)

Requests Now

50

After Optimization

25

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

amazon.fi accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

amazon.fi best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

amazon.fi SEO score

75

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amazon.fi can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it does not match the claimed English language. Our system also found out that Amazon.fi main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Amazon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: