Tools & Wizards About Us
ambitioncreative.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

ambitioncreative.co.uk

Ambition Creative - Digital Design Agency, Reading, Berkshire

Page Load Speed

5.7 sec in total

First Response

272 ms

Resources Loaded

4.1 sec

Page Rendered

1.4 sec

ambitioncreative.co.uk screenshot

About Website

Visit ambitioncreative.co.uk now to see the best up-to-date Ambition Creative content and also check out these interesting facts you probably never knew about ambitioncreative.co.uk

A digital design agency based in Reading, Berkshire. Specialising in branding, websites and marketing campaigns. All delivered with style and personality.

Visit ambitioncreative.co.uk

Key Findings

We analyzed Ambitioncreative.co.uk page load time and found that the first response time was 272 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

ambitioncreative.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value3,260 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.1 s

3/100

10%

Network Requests Diagram

ambitioncreative.co.uk

272 ms

ambitioncreative.co.uk

346 ms

www.ambitioncreative.co.uk

1067 ms

gtm.js

96 ms

app.css

219 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 74% of them (54 requests) were addressed to the original Ambitioncreative.co.uk, 8% (6 requests) were made to Cdnjs.cloudflare.com and 5% (4 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Ambitioncreative.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (9%)

Content Size

16.1 MB

After Optimization

14.6 MB

  • HTML
  • Images
  • CSS

In fact, the total size of Ambitioncreative.co.uk main page is 16.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 14.0 MB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 1.5 MB

  • Original 2.1 MB
  • After minification 2.1 MB
  • After compression 670.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.5 MB or 69% of the original size.

Image Optimization

-0%

Potential reduce by 41.2 kB

  • Original 14.0 MB
  • After minification 13.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ambition Creative images are well optimized though.

CSS Optimization

-0%

Potential reduce by 5 B

  • Original 32.5 kB
  • After minification 32.5 kB
  • After compression 32.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ambitioncreative.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (22%)

Requests Now

63

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ambition Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ambitioncreative.co.uk

ambitioncreative.co.uk

272 ms

ambitioncreative.co.uk

ambitioncreative.co.uk

346 ms

www.ambitioncreative.co.uk

www.ambitioncreative.co.uk

1067 ms

gtm.js

gtm.js

96 ms

app.css

app.css

219 ms

3445e16659.js

3445e16659.js

95 ms

js

js

43 ms

vendor.js

vendor.js

456 ms

TweenMax.min.js

TweenMax.min.js

132 ms

ScrollMagic.min.js

ScrollMagic.min.js

138 ms

animation.gsap.js

animation.gsap.js

193 ms

debug.addIndicators.min.js

debug.addIndicators.min.js

192 ms

lottie.min.js

lottie.min.js

193 ms

jquery.pagepiling.js

jquery.pagepiling.js

321 ms

app.js

app.js

216 ms

plugin.js

plugin.js

691 ms

css

css

79 ms

iss0xmd.css

iss0xmd.css

226 ms

p.css

p.css

97 ms

kk-bg-desktop.jpg

kk-bg-desktop.jpg

556 ms

kk-bg-mobile.jpg

kk-bg-mobile.jpg

171 ms

kk-hero-graphic.png

kk-hero-graphic.png

939 ms

kk_logo.svg

kk_logo.svg

313 ms

nggv-bg-desktop.jpg

nggv-bg-desktop.jpg

898 ms

nggv-bg-mobile.jpg

nggv-bg-mobile.jpg

821 ms

nggv-hero-graphic.png

nggv-hero-graphic.png

544 ms

hta_logo.svg

hta_logo.svg

338 ms

skyscanner-bg-desktop.jpg

skyscanner-bg-desktop.jpg

408 ms

skyscanner-bg-mobile.jpg

skyscanner-bg-mobile.jpg

485 ms

skyscanner-hero-graphic.png

skyscanner-hero-graphic.png

566 ms

skyscanner_logo.svg

skyscanner_logo.svg

619 ms

quickbooks-bg-desktop.jpg

quickbooks-bg-desktop.jpg

709 ms

quickbooks-bg-mobile.jpg

quickbooks-bg-mobile.jpg

647 ms

quickbooks-hero-graphic.png

quickbooks-hero-graphic.png

695 ms

intuit_logo.svg

intuit_logo.svg

721 ms

beyond_2020_1.jpg

beyond_2020_1.jpg

922 ms

beyond_2020_2.jpg

beyond_2020_2.jpg

784 ms

drumming_snipe_1.jpg

drumming_snipe_1.jpg

797 ms

drumming_snipe_2.jpg

drumming_snipe_2.jpg

865 ms

drumming_snipe_3.jpg

drumming_snipe_3.jpg

874 ms

eventim_1.jpg

eventim_1.jpg

895 ms

eventim_2.jpg

eventim_2.jpg

942 ms

eventim_3.jpg

eventim_3.jpg

950 ms

eventlab_1.jpg

eventlab_1.jpg

974 ms

eventlab_2.jpg

eventlab_2.jpg

976 ms

fornova_1.jpg

fornova_1.jpg

997 ms

fornova_2.jpg

fornova_2.jpg

1009 ms

vue_1.jpg

vue_1.jpg

1017 ms

vue_2.jpg

vue_2.jpg

1029 ms

readypower_1.jpg

readypower_1.jpg

1058 ms

readypower_2.jpg

readypower_2.jpg

1059 ms

readypower_3.jpg

readypower_3.jpg

1077 ms

kk_logo.png

kk_logo.png

1085 ms

hta_logo.png

hta_logo.png

1091 ms

d

d

60 ms

d

d

183 ms

d

d

129 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

145 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

145 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

160 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

161 ms

intuit_logo.png

intuit_logo.png

941 ms

homepage_cta_illustration.png

homepage_cta_illustration.png

891 ms

est2008v2.json

est2008v2.json

910 ms

ambition_logo_grey.svg

ambition_logo_grey.svg

818 ms

underline.svg

underline.svg

766 ms

case_study_kk_bg.jpg

case_study_kk_bg.jpg

691 ms

case_study_kk_parallax.png

case_study_kk_parallax.png

1381 ms

case_study_hta_bg.jpg

case_study_hta_bg.jpg

664 ms

case_study_hta_parallax.png

case_study_hta_parallax.png

1352 ms

case_study_intuit_bg.jpg

case_study_intuit_bg.jpg

1298 ms

case_study_intuit_parallax.png

case_study_intuit_parallax.png

1273 ms

btn-arrow.svg

btn-arrow.svg

1229 ms

Accessibility Review

ambitioncreative.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

ambitioncreative.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ambitioncreative.co.uk SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ambitioncreative.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ambitioncreative.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ambitioncreative.co.uk

Open Graph data is detected on the main page of Ambition Creative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: