Tools & Wizards About Us
ambitious.nz screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

ambitious.nz

Digital Marketing Agency Wellington | Lead Generation Agency | Ambitious

Page Load Speed

2 sec in total

First Response

102 ms

Resources Loaded

1.5 sec

Page Rendered

377 ms

ambitious.nz screenshot

About Website

Welcome to ambitious.nz homepage info - get ready to check Ambitious best content right away, or after learning these important things about ambitious.nz

We are an innovative, results-driven digital marketing agency. We specialise in Strategy, Web Design, Search & Display Advertising, Social Ads & More.

Visit ambitious.nz

Key Findings

We analyzed Ambitious.nz page load time and found that the first response time was 102 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

ambitious.nz performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

19/100

25%

SI (Speed Index)

Value17.9 s

0/100

10%

TBT (Total Blocking Time)

Value9,340 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value137.8 s

0/100

10%

Network Requests Diagram

ambitious.nz

102 ms

ambitious.nz

96 ms

www.ambitious.nz

463 ms

www.ambitious.co.nz

355 ms

new-ambitious-ea24c84f1d6e31ff7257692e5.webflow.9f5fb1c20.min.css

43 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 7% of them (3 requests) were addressed to the original Ambitious.nz, 77% (34 requests) were made to Cdn.prod.website-files.com and 5% (2 requests) were made to Cdn.jsdelivr.net. The less responsive or slowest element that took the longest time to load (502 ms) relates to the external source Urbanhub.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 54.4 kB (9%)

Content Size

615.9 kB

After Optimization

561.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ambitious.nz main page is 615.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 345.9 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 32.2 kB

  • Original 45.8 kB
  • After minification 45.5 kB
  • After compression 13.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.2 kB or 70% of the original size.

Image Optimization

-6%

Potential reduce by 21.6 kB

  • Original 345.9 kB
  • After minification 324.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ambitious images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 484 B

  • Original 207.9 kB
  • After minification 207.9 kB
  • After compression 207.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 91 B

  • Original 16.2 kB
  • After minification 16.2 kB
  • After compression 16.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ambitious.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 6 (19%)

Requests Now

31

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ambitious. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ambitious.nz

ambitious.nz

102 ms

ambitious.nz

ambitious.nz

96 ms

www.ambitious.nz

www.ambitious.nz

463 ms

www.ambitious.co.nz

www.ambitious.co.nz

355 ms

new-ambitious-ea24c84f1d6e31ff7257692e5.webflow.9f5fb1c20.min.css

new-ambitious-ea24c84f1d6e31ff7257692e5.webflow.9f5fb1c20.min.css

43 ms

js

js

143 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

28 ms

webflow.ced16ed4a.js

webflow.ced16ed4a.js

63 ms

gsap.min.js

gsap.min.js

59 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

74 ms

ScrollSmoother.min.js

ScrollSmoother.min.js

502 ms

jquery.min.js

jquery.min.js

39 ms

6662230c29cfb5df0d77c80a_new-logo.svg

6662230c29cfb5df0d77c80a_new-logo.svg

85 ms

66622f7acf2f90dc2d76d40d_Logo.svg

66622f7acf2f90dc2d76d40d_Logo.svg

86 ms

6662365de196c7aad55bc8b0_close-btn-white.svg

6662365de196c7aad55bc8b0_close-btn-white.svg

87 ms

66622265f732de4dea1af982%2F66628e8a515c87c69f32496f_Showreel-poster-00001.jpg

66622265f732de4dea1af982%2F66628e8a515c87c69f32496f_Showreel-poster-00001.jpg

89 ms

6663d399efb3b97c885eef93_nz_locums_placeholder.jpg

6663d399efb3b97c885eef93_nz_locums_placeholder.jpg

88 ms

6668c14478cec278bce0b459_treasured-morning.webp

6668c14478cec278bce0b459_treasured-morning.webp

220 ms

6668c14478cec278bce0b4b4_strategy.webp

6668c14478cec278bce0b4b4_strategy.webp

89 ms

6668c14478cec278bce0b4ce_creative.webp

6668c14478cec278bce0b4ce_creative.webp

166 ms

6668c14478cec278bce0b4e5_media.webp

6668c14478cec278bce0b4e5_media.webp

91 ms

6668c14578cec278bce0b532_digital.webp

6668c14578cec278bce0b532_digital.webp

90 ms

6663d3ad4f6a07c8e6878b86_fenestra-logo.svg

6663d3ad4f6a07c8e6878b86_fenestra-logo.svg

89 ms

6663d3ac4f6a07c8e6878b22_treasured-morning-logo.svg

6663d3ac4f6a07c8e6878b22_treasured-morning-logo.svg

93 ms

6663d3ac4f6a07c8e6878ae8_welly-fun-logo.svg

6663d3ac4f6a07c8e6878ae8_welly-fun-logo.svg

91 ms

66692bfdbf2252b0b3eb9e24_pitchdeck-logo.svg

66692bfdbf2252b0b3eb9e24_pitchdeck-logo.svg

98 ms

6663d3ae4f6a07c8e6878be1_reilly-logo.svg

6663d3ae4f6a07c8e6878be1_reilly-logo.svg

95 ms

6663d3ac4f6a07c8e6878adc_hb2b-logo.svg

6663d3ac4f6a07c8e6878adc_hb2b-logo.svg

119 ms

6663d3ad4f6a07c8e6878ba3_detail-depo.svg

6663d3ad4f6a07c8e6878ba3_detail-depo.svg

123 ms

6663d3ad4f6a07c8e6878bb4_think-cap-logo.svg

6663d3ad4f6a07c8e6878bb4_think-cap-logo.svg

121 ms

6663d3ac4f6a07c8e6878a4b_gentle-logo.svg

6663d3ac4f6a07c8e6878a4b_gentle-logo.svg

124 ms

6663d3ae4f6a07c8e6878bf5_nz-locums.svg

6663d3ae4f6a07c8e6878bf5_nz-locums.svg

132 ms

6663d3ad4f6a07c8e6878b65_transdev.svg

6663d3ad4f6a07c8e6878b65_transdev.svg

127 ms

6663d3ad4f6a07c8e6878b91_stonewood-logo.svg

6663d3ad4f6a07c8e6878b91_stonewood-logo.svg

131 ms

666297aad7db01817175a71e_footer_logo.svg

666297aad7db01817175a71e_footer_logo.svg

157 ms

6662365de196c7aad55bc8b5_apparel-black.ttf

6662365de196c7aad55bc8b5_apparel-black.ttf

80 ms

6662365de196c7aad55bc8b7_apparel-bold.ttf

6662365de196c7aad55bc8b7_apparel-bold.ttf

239 ms

6662365de196c7aad55bc8b9_apparel-regular.ttf

6662365de196c7aad55bc8b9_apparel-regular.ttf

85 ms

6662365de196c7aad55bc8ba_apparel-light.ttf

6662365de196c7aad55bc8ba_apparel-light.ttf

82 ms

6662365de196c7aad55bc8b2_apparel-thin.ttf

6662365de196c7aad55bc8b2_apparel-thin.ttf

83 ms

6662365de196c7aad55bc8c0_PPMori-Regular.ttf

6662365de196c7aad55bc8c0_PPMori-Regular.ttf

83 ms

6662365de196c7aad55bc8c3_PPMori-Extralight.ttf

6662365de196c7aad55bc8c3_PPMori-Extralight.ttf

85 ms

6662365de196c7aad55bc8c2_PPMori-SemiBold.ttf

6662365de196c7aad55bc8c2_PPMori-SemiBold.ttf

223 ms

6662365de196c7aad55bc8c5_PPMori-ExtraBold.ttf

6662365de196c7aad55bc8c5_PPMori-ExtraBold.ttf

85 ms

Accessibility Review

ambitious.nz accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ambitious.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

ambitious.nz SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ambitious.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ambitious.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ambitious.nz

Open Graph description is not detected on the main page of Ambitious. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: