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amdm.co.uk screenshot

Report Summary

  • 84

    Performance

    Renders faster than
    88% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

amdm.co.uk

Brand Design Agency & SEO Digital Marketing | Ipswich

Page Load Speed

3.1 sec in total

First Response

257 ms

Resources Loaded

2.3 sec

Page Rendered

533 ms

amdm.co.uk screenshot

About Website

Click here to check amazing Amdm content. Otherwise, check out these important facts you probably never knew about amdm.co.uk

AMDM are Brand Design & Digital Marketing specialists, with more than 15 years branding experience - strategies that engage and convert your target audience.

Visit amdm.co.uk

Key Findings

We analyzed Amdm.co.uk page load time and found that the first response time was 257 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

amdm.co.uk performance score

84

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value2.9 s

81/100

25%

SI (Speed Index)

Value6.6 s

37/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.9 s

96/100

10%

Network Requests Diagram

amdm.co.uk

257 ms

www.amdm.co.uk

474 ms

styles.css

182 ms

et-core-unified-14.min.css

169 ms

lazyload.min.js

240 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 33% of them (23 requests) were addressed to the original Amdm.co.uk, 67% (46 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (778 ms) belongs to the original domain Amdm.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 240.7 kB (11%)

Content Size

2.3 MB

After Optimization

2.0 MB

  • HTML
  • Images

In fact, the total size of Amdm.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 238.4 kB

  • Original 276.5 kB
  • After minification 272.2 kB
  • After compression 38.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 238.4 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 2.3 kB

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Amdm images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

20

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amdm. According to our analytics all requests are already optimized.

Network Requests Diagram

amdm.co.uk

amdm.co.uk

257 ms

www.amdm.co.uk

www.amdm.co.uk

474 ms

styles.css

styles.css

182 ms

et-core-unified-14.min.css

et-core-unified-14.min.css

169 ms

lazyload.min.js

lazyload.min.js

240 ms

Spirit_Yachts_002_859.jpg

Spirit_Yachts_002_859.jpg

537 ms

Spirit_Yachts_004_650.jpg

Spirit_Yachts_004_650.jpg

564 ms

2sDfZG1Wl4LcnbuKjk0g.woff

2sDfZG1Wl4LcnbuKjk0g.woff

36 ms

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2sDfZG1Wl4LcnbuKjk0j.ttf

42 ms

2sDcZG1Wl4LcnbuCJW8zaGW_.woff

2sDcZG1Wl4LcnbuCJW8zaGW_.woff

46 ms

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2sDcZG1Wl4LcnbuCJW8zaGW8.ttf

46 ms

2sDcZG1Wl4LcnbuCNWgzaGW_.woff

2sDcZG1Wl4LcnbuCNWgzaGW_.woff

42 ms

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2sDcZG1Wl4LcnbuCNWgzaGW8.ttf

42 ms

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45 ms

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KFOlCnqEu92Fr1MmSU5fBBc9.ttf

43 ms

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KFOkCnqEu92Fr1MmgVxIIzQ.woff

62 ms

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60 ms

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KFOmCnqEu92Fr1Mu4mxM.woff

61 ms

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62 ms

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KFOlCnqEu92Fr1MmEU9fBBc-.woff

62 ms

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KFOlCnqEu92Fr1MmEU9fBBc9.ttf

61 ms

KFOlCnqEu92Fr1MmWUlfBBc-.woff

KFOlCnqEu92Fr1MmWUlfBBc-.woff

63 ms

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KFOlCnqEu92Fr1MmWUlfBBc9.ttf

64 ms

KFOlCnqEu92Fr1MmYUtfBBc-.woff

KFOlCnqEu92Fr1MmYUtfBBc-.woff

64 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

63 ms

JTUSjIg69CK48gW7PXoo9WlhzQ.woff

JTUSjIg69CK48gW7PXoo9WlhzQ.woff

64 ms

JTUSjIg69CK48gW7PXoo9Wlhzg.ttf

JTUSjIg69CK48gW7PXoo9Wlhzg.ttf

63 ms

KFOjCnqEu92Fr1Mu51S7ACc6CsI.woff

KFOjCnqEu92Fr1Mu51S7ACc6CsI.woff

66 ms

KFOjCnqEu92Fr1Mu51S7ACc6CsE.ttf

KFOjCnqEu92Fr1Mu51S7ACc6CsE.ttf

64 ms

KFOkCnqEu92Fr1Mu51xIIzQ.woff

KFOkCnqEu92Fr1Mu51xIIzQ.woff

65 ms

KFOkCnqEu92Fr1Mu51xIIzc.ttf

KFOkCnqEu92Fr1Mu51xIIzc.ttf

64 ms

KFOjCnqEu92Fr1Mu51TjASc6CsI.woff

KFOjCnqEu92Fr1Mu51TjASc6CsI.woff

66 ms

KFOjCnqEu92Fr1Mu51TjASc6CsE.ttf

KFOjCnqEu92Fr1Mu51TjASc6CsE.ttf

66 ms

KFOiCnqEu92Fr1Mu51QrEzAdKQ.woff

KFOiCnqEu92Fr1Mu51QrEzAdKQ.woff

71 ms

KFOiCnqEu92Fr1Mu51QrEzAdKg.ttf

KFOiCnqEu92Fr1Mu51QrEzAdKg.ttf

72 ms

KFOjCnqEu92Fr1Mu51TzBic6CsI.woff

KFOjCnqEu92Fr1Mu51TzBic6CsI.woff

71 ms

KFOjCnqEu92Fr1Mu51TzBic6CsE.ttf

KFOjCnqEu92Fr1Mu51TzBic6CsE.ttf

70 ms

KFOjCnqEu92Fr1Mu51TLBCc6CsI.woff

KFOjCnqEu92Fr1Mu51TLBCc6CsI.woff

70 ms

KFOjCnqEu92Fr1Mu51TLBCc6CsE.ttf

KFOjCnqEu92Fr1Mu51TLBCc6CsE.ttf

70 ms

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X0DAE1ofFQ.woff

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X0DAE1ofFQ.woff

111 ms

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X0DAE1ofFg.ttf

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X0DAE1ofFg.ttf

71 ms

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X3LAE1ofFQ.woff

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X3LAE1ofFQ.woff

110 ms

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X3LAE1ofFg.ttf

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X3LAE1ofFg.ttf

71 ms

modules.woff

modules.woff

155 ms

AMDM_Creative_Brand_Agency.png

AMDM_Creative_Brand_Agency.png

250 ms

AMDM_ImageWork_001_650.jpg

AMDM_ImageWork_001_650.jpg

598 ms

AMDM_ImageWork_006_650.jpg

AMDM_ImageWork_006_650.jpg

410 ms

AMDM_ImageWork_002_650.jpg

AMDM_ImageWork_002_650.jpg

361 ms

AMDM_Brand_SpiritYachts_003.jpg

AMDM_Brand_SpiritYachts_003.jpg

531 ms

Brand-Design-Spirit-Yachts-650.jpg

Brand-Design-Spirit-Yachts-650.jpg

544 ms

AMDM_ImageWork_005_650.jpg

AMDM_ImageWork_005_650.jpg

535 ms

AMDM_Website_Design_T1_650b.jpg

AMDM_Website_Design_T1_650b.jpg

621 ms

ArrowTarget_Graphic_Yellow1_1440.gif

ArrowTarget_Graphic_Yellow1_1440.gif

658 ms

background_sy3_1440.jpg

background_sy3_1440.jpg

778 ms

AMDM_Brand_Designers_Logo.png

AMDM_Brand_Designers_Logo.png

624 ms

ArrowTarget_Graphic_Yellow1_600.gif

ArrowTarget_Graphic_Yellow1_600.gif

643 ms

AMDM_Creative_Brand_Agency.png

AMDM_Creative_Brand_Agency.png

105 ms

Ipswich_Brand_Designer_650b.jpg

Ipswich_Brand_Designer_650b.jpg

288 ms

AMDM_MarinePhotography_SpiritYachts_Antigua_1920.jpg

AMDM_MarinePhotography_SpiritYachts_Antigua_1920.jpg

738 ms

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X6zHE1ofFQ.woff

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X6zHE1ofFQ.woff

73 ms

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X6zHE1ofFg.ttf

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X6zHE1ofFg.ttf

34 ms

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X5XHE1ofFQ.woff

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X5XHE1ofFQ.woff

68 ms

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X5XHE1ofFg.ttf

L0xhDFMnlVwD4h3Lt9JWnbX3jG-2X5XHE1ofFg.ttf

68 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyVVpcBO5Xo.woff

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyVVpcBO5Xo.woff

66 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyVVpcBO5Xk.ttf

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyVVpcBO5Xk.ttf

67 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyWyosBO5Xo.woff

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyWyosBO5Xo.woff

67 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyWyosBO5Xk.ttf

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyWyosBO5Xk.ttf

54 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyXsosBO5Xo.woff

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyXsosBO5Xo.woff

53 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyXsosBO5Xk.ttf

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyXsosBO5Xk.ttf

51 ms

Accessibility Review

amdm.co.uk accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

amdm.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

amdm.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amdm.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Amdm.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

amdm.co.uk

Open Graph description is not detected on the main page of Amdm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: