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amggroup.co.nz screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

amggroup.co.nz

Home | AMG Group

Page Load Speed

4.6 sec in total

First Response

629 ms

Resources Loaded

3.8 sec

Page Rendered

124 ms

amggroup.co.nz screenshot

About Website

Visit amggroup.co.nz now to see the best up-to-date AMG Group content and also check out these interesting facts you probably never knew about amggroup.co.nz

AMG Group is a dynamic marketing, PR and communications consultancy based in Newmarket, Auckland.

Visit amggroup.co.nz

Key Findings

We analyzed Amggroup.co.nz page load time and found that the first response time was 629 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

amggroup.co.nz performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value7.6 s

26/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.131

81/100

15%

TTI (Time to Interactive)

Value7.8 s

45/100

10%

Network Requests Diagram

amggroup.co.nz

629 ms

www.amggroup.co.nz

1065 ms

bootstrap.min.css

419 ms

font-awesome.min.css

628 ms

style.css

836 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 75% of them (24 requests) were addressed to the original Amggroup.co.nz, 9% (3 requests) were made to Fonts.gstatic.com and 6% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Amggroup.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 50.0 kB (5%)

Content Size

992.1 kB

After Optimization

942.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Amggroup.co.nz main page is 992.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 655.4 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 5.3 kB

  • Original 7.5 kB
  • After minification 6.4 kB
  • After compression 2.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.1 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.3 kB or 70% of the original size.

Image Optimization

-3%

Potential reduce by 17.0 kB

  • Original 655.4 kB
  • After minification 638.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AMG Group images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 17.3 kB

  • Original 291.2 kB
  • After minification 291.2 kB
  • After compression 273.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-28%

Potential reduce by 10.5 kB

  • Original 38.1 kB
  • After minification 38.1 kB
  • After compression 27.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Amggroup.co.nz needs all CSS files to be minified and compressed as it can save up to 10.5 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (50%)

Requests Now

26

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AMG Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

amggroup.co.nz

amggroup.co.nz

629 ms

www.amggroup.co.nz

www.amggroup.co.nz

1065 ms

bootstrap.min.css

bootstrap.min.css

419 ms

font-awesome.min.css

font-awesome.min.css

628 ms

style.css

style.css

836 ms

TextStyles.css

TextStyles.css

845 ms

jquery.min.js

jquery.min.js

1057 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

31 ms

css

css

43 ms

css

css

59 ms

api.js

api.js

44 ms

respond.min.js

respond.min.js

848 ms

global.js

global.js

849 ms

bootstrap.min.js

bootstrap.min.js

850 ms

jquery.validate.min.js

jquery.validate.min.js

1043 ms

jquery.validate.unobtrusive.min.js

jquery.validate.unobtrusive.min.js

1070 ms

recaptcha__en.js

recaptcha__en.js

45 ms

logo.png

logo.png

212 ms

amg_bannernew_0001a.png

amg_bannernew_0001a.png

1048 ms

bestfoods_mayo.jpg

bestfoods_mayo.jpg

211 ms

medijool_dates.jpg

medijool_dates.jpg

421 ms

nzbakels.jpg

nzbakels.jpg

421 ms

kenwood.jpg

kenwood.jpg

213 ms

vegemite.jpg

vegemite.jpg

420 ms

dilmah.jpg

dilmah.jpg

420 ms

untitled-design.png

untitled-design.png

422 ms

motherearth.jpg

motherearth.jpg

636 ms

untitled-design.png

untitled-design.png

632 ms

4iCs6KVjbNBYlgoKfw7w.woff

4iCs6KVjbNBYlgoKfw7w.woff

47 ms

4iCv6KVjbNBYlgoCjC3jsGyL.woff

4iCv6KVjbNBYlgoCjC3jsGyL.woff

48 ms

4iCv6KVjbNBYlgoCxCvjsGyL.woff

4iCv6KVjbNBYlgoCxCvjsGyL.woff

48 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

823 ms

Accessibility Review

amggroup.co.nz accessibility score

76

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

amggroup.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

amggroup.co.nz SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amggroup.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Amggroup.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

amggroup.co.nz

Open Graph description is not detected on the main page of AMG Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: