Tools & Wizards About Us
ampersandsales.ie screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    48% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

ampersandsales.ie

Ampersand Sales | Ireland Leading FMCG | Dublin, Ireland

Page Load Speed

11.4 sec in total

First Response

281 ms

Resources Loaded

10.2 sec

Page Rendered

918 ms

ampersandsales.ie screenshot

About Website

Click here to check amazing Ampersand Sales content. Otherwise, check out these important facts you probably never knew about ampersandsales.ie

Ampersand are Ireland's No1 FMCG distributor in Ireland. We specialise in both consumer and trade marketing and focus on launching and building brands.

Visit ampersandsales.ie

Key Findings

We analyzed Ampersandsales.ie page load time and found that the first response time was 281 ms and then it took 11.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

ampersandsales.ie performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value12.7 s

0/100

25%

SI (Speed Index)

Value12.7 s

3/100

10%

TBT (Total Blocking Time)

Value870 ms

33/100

30%

CLS (Cumulative Layout Shift)

Value0.039

100/100

15%

TTI (Time to Interactive)

Value19.4 s

2/100

10%

Network Requests Diagram

ampersandsales.ie

281 ms

www.ampersandsales.ie

2419 ms

css2

42 ms

common.css

340 ms

homepage.css

259 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 77% of them (100 requests) were addressed to the original Ampersandsales.ie, 14% (18 requests) were made to Platform.twitter.com and 3% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (6.5 sec) belongs to the original domain Ampersandsales.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (6%)

Content Size

19.9 MB

After Optimization

18.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ampersandsales.ie main page is 19.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 19.6 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 48.8 kB

  • Original 59.3 kB
  • After minification 55.2 kB
  • After compression 10.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.8 kB or 82% of the original size.

Image Optimization

-6%

Potential reduce by 1.1 MB

  • Original 19.6 MB
  • After minification 18.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ampersand Sales images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 84.9 kB

  • Original 127.0 kB
  • After minification 125.2 kB
  • After compression 42.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 84.9 kB or 67% of the original size.

CSS Optimization

-81%

Potential reduce by 22.6 kB

  • Original 27.8 kB
  • After minification 21.7 kB
  • After compression 5.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ampersandsales.ie needs all CSS files to be minified and compressed as it can save up to 22.6 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (22%)

Requests Now

124

After Optimization

97

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 124 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ampersand Sales. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ampersandsales.ie

ampersandsales.ie

281 ms

www.ampersandsales.ie

www.ampersandsales.ie

2419 ms

css2

css2

42 ms

common.css

common.css

340 ms

homepage.css

homepage.css

259 ms

jquery.js

jquery.js

538 ms

common.js

common.js

268 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

349 ms

homepage.js

homepage.js

345 ms

js

js

79 ms

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20 ms

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587 ms

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677 ms

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767 ms

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783 ms

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69 ms

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92 ms

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106 ms

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106 ms

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165 ms

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21 ms

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117 ms

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3 ms

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5 ms

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72 ms

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29 ms

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25 ms

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29 ms

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59 ms

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58 ms

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58 ms

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Accessibility Review

ampersandsales.ie accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ampersandsales.ie best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ampersandsales.ie SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ampersandsales.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ampersandsales.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ampersandsales.ie

Open Graph data is detected on the main page of Ampersand Sales. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: