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ams.amazon.com screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    64% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

ams.amazon.com

Amazon Ads: Online advertising for businesses of all sizes

Page Load Speed

1 sec in total

First Response

8 ms

Resources Loaded

533 ms

Page Rendered

490 ms

ams.amazon.com screenshot

About Website

Visit ams.amazon.com now to see the best up-to-date Ams Amazon content for United States and also check out these interesting facts you probably never knew about ams.amazon.com

Grow your business and increase sales with online advertising solutions that help you find, attract, and engage customers on and off Amazon.

Visit ams.amazon.com

Key Findings

We analyzed Ams.amazon.com page load time and found that the first response time was 8 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

ams.amazon.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value3.9 s

82/100

10%

TBT (Total Blocking Time)

Value270 ms

82/100

30%

CLS (Cumulative Layout Shift)

Value0.296

40/100

15%

TTI (Time to Interactive)

Value8.2 s

40/100

10%

Network Requests Diagram

ams.amazon.com

8 ms

ams.amazon.com

19 ms

advertising.amazon.com

168 ms

31Y9lqhQ9OL.js

37 ms

71O3bS6IRDL.js

159 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 5% of them (2 requests) were addressed to the original Ams.amazon.com, 58% (22 requests) were made to M.media-amazon.com and 13% (5 requests) were made to D2h1qfxg5j5pfv.cloudfront.net. The less responsive or slowest element that took the longest time to load (195 ms) relates to the external source D3to2j74noptt3.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 306.6 kB (12%)

Content Size

2.6 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ams.amazon.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 166.8 kB

  • Original 222.0 kB
  • After minification 220.5 kB
  • After compression 55.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 166.8 kB or 75% of the original size.

Image Optimization

-4%

Potential reduce by 79.1 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ams Amazon images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 60.6 kB

  • Original 522.6 kB
  • After minification 522.6 kB
  • After compression 462.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 60.6 kB or 12% of the original size.

CSS Optimization

-0%

Potential reduce by 42 B

  • Original 24.3 kB
  • After minification 24.3 kB
  • After compression 24.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ams.amazon.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (32%)

Requests Now

31

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ams Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ams.amazon.com

ams.amazon.com

8 ms

ams.amazon.com

ams.amazon.com

19 ms

advertising.amazon.com

advertising.amazon.com

168 ms

31Y9lqhQ9OL.js

31Y9lqhQ9OL.js

37 ms

71O3bS6IRDL.js

71O3bS6IRDL.js

159 ms

11z3aNnmJZL.js

11z3aNnmJZL.js

167 ms

alloy.min.js

alloy.min.js

151 ms

assets-A20mV2.css

assets-A20mV2.css

34 ms

assets-A20mV2.js

assets-A20mV2.js

52 ms

vendors.bundle.js

vendors.bundle.js

179 ms

main.bundle.js

main.bundle.js

195 ms

index_bundle.js

index_bundle.js

47 ms

111Xf0jzF6L.js

111Xf0jzF6L.js

190 ms

A381WA5GOSXMH7:138-5055408-2611657:K91BTDWZARNH516M24TJ$uedata=s:%2Fuedata%2Fuedata%3Fstaticb%26id%3DK91BTDWZARNH516M24TJ:0

A381WA5GOSXMH7:138-5055408-2611657:K91BTDWZARNH516M24TJ$uedata=s:%2Fuedata%2Fuedata%3Fstaticb%26id%3DK91BTDWZARNH516M24TJ:0

169 ms

Blue_Phone_Browsing_Poster.jpg

Blue_Phone_Browsing_Poster.jpg

21 ms

yUdtPK5KReioWkygvNMM_5-Back_Landscape_23.png

yUdtPK5KReioWkygvNMM_5-Back_Landscape_23.png

87 ms

dotToArrowDownMobileCascade._BL10_FMwebp_._TTW_.png

dotToArrowDownMobileCascade._BL10_FMwebp_._TTW_.png

48 ms

Exclusive-Amazon-_audiences_Royal1x._BL10_FMwebp_._TTW_.png

Exclusive-Amazon-_audiences_Royal1x._BL10_FMwebp_._TTW_.png

66 ms

Brand-campaign-results_Royal1x._BL10_FMwebp_._TTW_.png

Brand-campaign-results_Royal1x._BL10_FMwebp_._TTW_.png

66 ms

Cost-per-click_Royal1x._BL10_FMwebp_._TTW_.png

Cost-per-click_Royal1x._BL10_FMwebp_._TTW_.png

66 ms

Discovery__awareness_Royal1x._BL10_FMwebp_._TTW_.png

Discovery__awareness_Royal1x._BL10_FMwebp_._TTW_.png

66 ms

Social1x_Royal._BL10_FMwebp_._TTW_.png

Social1x_Royal._BL10_FMwebp_._TTW_.png

66 ms

divider_pill_centered_lightning._SL100_FMwebp_._TTW_.png

divider_pill_centered_lightning._SL100_FMwebp_._TTW_.png

82 ms

gettingStartedCardBackground_03.png

gettingStartedCardBackground_03.png

83 ms

divider_pill_centered_seattl_skies._SL100_FMwebp_._TTW_.png

divider_pill_centered_seattl_skies._SL100_FMwebp_._TTW_.png

82 ms

500_credit_thumbnail_img_01._BL10_FMwebp_._TTW_.jpg

500_credit_thumbnail_img_01._BL10_FMwebp_._TTW_.jpg

82 ms

emailSubscriptionBackground_2x_03.jpg

emailSubscriptionBackground_2x_03.jpg

84 ms

Comprehensive_and_unique_supply_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Comprehensive_and_unique_supply_blue2x._TTW_._SL100_FMwebp_._TTW_.png

88 ms

Library_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Library_blue2x._TTW_._SL100_FMwebp_._TTW_.png

90 ms

Blog_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Blog_blue2x._TTW_._SL100_FMwebp_._TTW_.png

90 ms

Certification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Certification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

92 ms

Amplification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Amplification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

91 ms

AmazonEmber_Rg.ttf

AmazonEmber_Rg.ttf

39 ms

AmazonEmber_Lt.ttf

AmazonEmber_Lt.ttf

63 ms

AmazonEmberDisplay_Bd.ttf

AmazonEmberDisplay_Bd.ttf

148 ms

AmazonEmberDisplay_Rg.ttf

AmazonEmberDisplay_Rg.ttf

75 ms

31bJewCvY-L.js

31bJewCvY-L.js

3 ms

showads.v2.js

showads.v2.js

27 ms

Accessibility Review

ams.amazon.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

ams.amazon.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

ams.amazon.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ams.amazon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ams.amazon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ams.amazon.com

Open Graph data is detected on the main page of Ams Amazon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: