Tools & Wizards About Us
ao.nl screenshot

Report Summary

  • 86

    Performance

    Renders faster than
    89% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

ao.nl

ao.com | Washing Machines, Fridge Freezers, TVs and Laptops

Page Load Speed

2.9 sec in total

First Response

267 ms

Resources Loaded

2.3 sec

Page Rendered

364 ms

ao.nl screenshot

About Website

Visit ao.nl now to see the best up-to-date Ao content for Netherlands and also check out these interesting facts you probably never knew about ao.nl

AO.com - the UK’s most trusted electrical retailer. Incredible deals & price match on 1000s of electricals - Washing Machines, Fridge Freezers, TVs, Laptops & more

Visit ao.nl

Key Findings

We analyzed Ao.nl page load time and found that the first response time was 267 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

ao.nl performance score

86

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

74/100

10%

LCP (Largest Contentful Paint)

Value2.3 s

93/100

25%

SI (Speed Index)

Value2.3 s

99/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.328

35/100

15%

TTI (Time to Interactive)

Value2.3 s

99/100

10%

Network Requests Diagram

ao.nl

267 ms

www.ao.nl

591 ms

MasterStructure.css

226 ms

NewHomePage.css

393 ms

mmapi.js

72 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 28% of them (17 requests) were addressed to the original Ao.nl, 28% (17 requests) were made to Media.ao.com and 7% (4 requests) were made to Tags.tiqcdn.com. The less responsive or slowest element that took the longest time to load (616 ms) belongs to the original domain Ao.nl.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (39%)

Content Size

3.1 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ao.nl main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 67.9 kB

  • Original 85.9 kB
  • After minification 72.1 kB
  • After compression 18.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.8 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.9 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 4.6 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ao images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 677.2 kB

  • Original 968.8 kB
  • After minification 939.4 kB
  • After compression 291.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 677.2 kB or 70% of the original size.

CSS Optimization

-71%

Potential reduce by 452.4 kB

  • Original 636.6 kB
  • After minification 636.2 kB
  • After compression 184.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ao.nl needs all CSS files to be minified and compressed as it can save up to 452.4 kB or 71% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (61%)

Requests Now

54

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ao. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ao.nl

ao.nl

267 ms

www.ao.nl

www.ao.nl

591 ms

MasterStructure.css

MasterStructure.css

226 ms

NewHomePage.css

NewHomePage.css

393 ms

mmapi.js

mmapi.js

72 ms

common.css

common.css

87 ms

common.js

common.js

89 ms

override_ANL.js

override_ANL.js

92 ms

jan16.css

jan16.css

280 ms

Master.js

Master.js

301 ms

NewHomePage.js

NewHomePage.js

480 ms

14 ms

close.png

close.png

373 ms

nl-payment.png

nl-payment.png

360 ms

card1.jpg

card1.jpg

417 ms

card2.jpg

card2.jpg

261 ms

card3.jpg

card3.jpg

330 ms

bestBuy.png

bestBuy.png

187 ms

pod_payments.jpg

pod_payments.jpg

263 ms

pod_customerService.jpg

pod_customerService.jpg

266 ms

pod-half_unpackRecycle.jpg

pod-half_unpackRecycle.jpg

380 ms

pod_facebook.jpg

pod_facebook.jpg

385 ms

unavailable.gif

unavailable.gif

156 ms

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10 ms

ao-icons.woff

ao-icons.woff

540 ms

AoOz-Bold.woff

AoOz-Bold.woff

464 ms

aeg.png

aeg.png

396 ms

zanussi.png

zanussi.png

421 ms

bosch.png

bosch.png

424 ms

samsung.png

samsung.png

456 ms

siemens.png

siemens.png

500 ms

beko.png

beko.png

616 ms

hpBg.jpg

hpBg.jpg

362 ms

modalBackground.png

modalBackground.png

512 ms

fql.query

fql.query

113 ms

config.json

config.json

133 ms

priceHolderBg.png

priceHolderBg.png

428 ms

webtrends.min.js

webtrends.min.js

283 ms

utag.js

utag.js

332 ms

f.jsonp

f.jsonp

34 ms

webtrends.hm.js

webtrends.hm.js

119 ms

webtrends-10.4.18.persistparams.js

webtrends-10.4.18.persistparams.js

267 ms

webtrends.aolPlugin.js

webtrends.aolPlugin.js

104 ms

webtrends.replicate.js

webtrends.replicate.js

126 ms

wtid.js

wtid.js

56 ms

utag.16.js

utag.16.js

194 ms

utag.15.js

utag.15.js

190 ms

utag.22.js

utag.22.js

202 ms

js

js

32 ms

conversion_async.js

conversion_async.js

25 ms

analytics.js

analytics.js

15 ms

dcs.gif

dcs.gif

79 ms

ec.js

ec.js

7 ms

linkid.js

linkid.js

6 ms

52 ms

gtmp_compiled_9-hatpZX8VY.js

gtmp_compiled_9-hatpZX8VY.js

19 ms

collect

collect

8 ms

collect

collect

72 ms

dcs.gif

dcs.gif

49 ms

40 ms

Accessibility Review

ao.nl accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

ao.nl best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

ao.nl SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    NL

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ao.nl can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Dutch language. Our system also found out that Ao.nl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ao.nl

Open Graph description is not detected on the main page of Ao. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: