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apexdirectmail.co.uk screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

apexdirectmail.co.uk

Apex Direct Mail | Intelligent Mailing | UK Mailing House South East

Page Load Speed

21.2 sec in total

First Response

8.1 sec

Resources Loaded

12.5 sec

Page Rendered

639 ms

apexdirectmail.co.uk screenshot

About Website

Visit apexdirectmail.co.uk now to see the best up-to-date Apex Direct Mail content and also check out these interesting facts you probably never knew about apexdirectmail.co.uk

Apex Direct Mail is a long established, and well respected, leading direct mail and specialist hand fulfilment company based in the South East.

Visit apexdirectmail.co.uk

Key Findings

We analyzed Apexdirectmail.co.uk page load time and found that the first response time was 8.1 sec and then it took 13.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

apexdirectmail.co.uk performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value28.6 s

0/100

25%

SI (Speed Index)

Value35.9 s

0/100

10%

TBT (Total Blocking Time)

Value1,090 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.053

98/100

15%

TTI (Time to Interactive)

Value22.4 s

1/100

10%

Network Requests Diagram

apexdirectmail.co.uk

8092 ms

styles.css

338 ms

cookie-law-info-public.css

334 ms

cookie-law-info-gdpr.css

335 ms

rs6.css

331 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 81% of them (55 requests) were addressed to the original Apexdirectmail.co.uk, 7% (5 requests) were made to Fonts.gstatic.com and 6% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (8.1 sec) belongs to the original domain Apexdirectmail.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 632.3 kB (8%)

Content Size

8.3 MB

After Optimization

7.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Apexdirectmail.co.uk main page is 8.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 7.5 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 182.5 kB

  • Original 223.9 kB
  • After minification 218.5 kB
  • After compression 41.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 182.5 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 332.9 kB

  • Original 7.5 MB
  • After minification 7.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Apex Direct Mail images are well optimized though.

JavaScript Optimization

-21%

Potential reduce by 91.6 kB

  • Original 428.9 kB
  • After minification 428.9 kB
  • After compression 337.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 91.6 kB or 21% of the original size.

CSS Optimization

-26%

Potential reduce by 25.3 kB

  • Original 98.1 kB
  • After minification 98.1 kB
  • After compression 72.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Apexdirectmail.co.uk needs all CSS files to be minified and compressed as it can save up to 25.3 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (54%)

Requests Now

56

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Apex Direct Mail. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

apexdirectmail.co.uk

apexdirectmail.co.uk

8092 ms

styles.css

styles.css

338 ms

cookie-law-info-public.css

cookie-law-info-public.css

334 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

335 ms

rs6.css

rs6.css

331 ms

flaticon_the_post_grid.css

flaticon_the_post_grid.css

335 ms

tpg-shortcode.min.css

tpg-shortcode.min.css

369 ms

style.0ce70e6.css

style.0ce70e6.css

658 ms

style.min.css

style.min.css

646 ms

style.min.css

style.min.css

648 ms

jquery.min.js

jquery.min.js

648 ms

jquery-migrate.min.js

jquery-migrate.min.js

646 ms

cookie-law-info-public.js

cookie-law-info-public.js

681 ms

rbtools.min.js

rbtools.min.js

969 ms

rs6.min.js

rs6.min.js

969 ms

167610.js

167610.js

119 ms

js

js

78 ms

font-awesome.css

font-awesome.css

930 ms

css

css

37 ms

js

js

124 ms

index.js

index.js

930 ms

index.js

index.js

1019 ms

scripts.min.js

scripts.min.js

1052 ms

cs.0ce70e6.js

cs.0ce70e6.js

1285 ms

jquery.fitvids.js

jquery.fitvids.js

1283 ms

frontend-bundle.min.js

frontend-bundle.min.js

1283 ms

common.js

common.js

1283 ms

frontend-bundle.min.js

frontend-bundle.min.js

1284 ms

gtm.js

gtm.js

105 ms

analytics.js

analytics.js

102 ms

logo-login.png

logo-login.png

612 ms

Apex-GDPR-Banner.jpg

Apex-GDPR-Banner.jpg

635 ms

actnow.png

actnow.png

658 ms

postbox.jpg

postbox.jpg

660 ms

machine-1.jpg

machine-1.jpg

666 ms

data-1.jpg

data-1.jpg

665 ms

fulfilment-1-1.jpg

fulfilment-1-1.jpg

966 ms

employees-packing-mails-for-delivery.jpeg

employees-packing-mails-for-delivery.jpeg

946 ms

handfulfilmentl-Icon_0003_Vector-Smart-Object.png

handfulfilmentl-Icon_0003_Vector-Smart-Object.png

979 ms

handfulfilmentl-Icon_0002_Vector-Smart-Object.png

handfulfilmentl-Icon_0002_Vector-Smart-Object.png

992 ms

handfulfilmentl-Icon_0001_Vector-Smart-Object.png

handfulfilmentl-Icon_0001_Vector-Smart-Object.png

984 ms

handfulfilmentl-Icon_0000_Vector-Smart-Object.png

handfulfilmentl-Icon_0000_Vector-Smart-Object.png

986 ms

thumbsup.png

thumbsup.png

1300 ms

an-employee-managing-the-mails.jpeg

an-employee-managing-the-mails.jpeg

1610 ms

shutterstock_575287378.jpg

shutterstock_575287378.jpg

1748 ms

Direct-Mail-Company-Drayton-2.jpeg

Direct-Mail-Company-Drayton-2.jpeg

1618 ms

mailshots-400x284.jpg

mailshots-400x284.jpg

1385 ms

direct-mail-Aldershot-envelope-400x284.jpg

direct-mail-Aldershot-envelope-400x284.jpg

1328 ms

image002.jpg

image002.jpg

1811 ms

image004.jpg

image004.jpg

1866 ms

image001.png

image001.png

1781 ms

svgviewer-output-9.svg

svgviewer-output-9.svg

1528 ms

shutterstock_725030347.jpg

shutterstock_725030347.jpg

1896 ms

collect

collect

29 ms

modules.woff

modules.woff

1758 ms

js

js

52 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

31 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

44 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

66 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

67 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

108 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2045 ms

fa-brands-400.woff

fa-brands-400.woff

2065 ms

fa-regular-400.woff

fa-regular-400.woff

1897 ms

fa-solid-900.woff

fa-solid-900.woff

2241 ms

fa-solid-900.woff

fa-solid-900.woff

2255 ms

style.min.css

style.min.css

329 ms

style.min.css

style.min.css

73 ms

Accessibility Review

apexdirectmail.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

apexdirectmail.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

apexdirectmail.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Apexdirectmail.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Apexdirectmail.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

apexdirectmail.co.uk

Open Graph data is detected on the main page of Apex Direct Mail. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: