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apexinternet.co.nz screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

apexinternet.co.nz

Website Design & Digital Marketing in New Plymouth | Apex Digital

Page Load Speed

10.5 sec in total

First Response

1.2 sec

Resources Loaded

7.9 sec

Page Rendered

1.5 sec

apexinternet.co.nz screenshot

About Website

Click here to check amazing Apex Internet content. Otherwise, check out these important facts you probably never knew about apexinternet.co.nz

Apex create stunning websites & deliver integrated digital marketing campaigns that enhance brands, maximise ROI & make NZ businesses smarter online.

Visit apexinternet.co.nz

Key Findings

We analyzed Apexinternet.co.nz page load time and found that the first response time was 1.2 sec and then it took 9.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

apexinternet.co.nz performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

40/100

25%

SI (Speed Index)

Value14.1 s

1/100

10%

TBT (Total Blocking Time)

Value2,090 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.42

23/100

15%

TTI (Time to Interactive)

Value19.8 s

2/100

10%

Network Requests Diagram

www.apexdigital.co.nz

1154 ms

component.css

208 ms

font-awesome.min.css

410 ms

bootstrap.css

816 ms

template.css

631 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Apexinternet.co.nz, 5% (4 requests) were made to Google.com and 5% (4 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Apexdigital.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 206.7 kB (8%)

Content Size

2.4 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Apexinternet.co.nz main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 111.1 kB

  • Original 126.6 kB
  • After minification 118.7 kB
  • After compression 15.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 111.1 kB or 88% of the original size.

Image Optimization

-3%

Potential reduce by 73.1 kB

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Apex Internet images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 16.5 kB

  • Original 132.9 kB
  • After minification 123.7 kB
  • After compression 116.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 16.5 kB or 12% of the original size.

CSS Optimization

-11%

Potential reduce by 6.0 kB

  • Original 54.5 kB
  • After minification 54.5 kB
  • After compression 48.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Apexinternet.co.nz needs all CSS files to be minified and compressed as it can save up to 6.0 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (33%)

Requests Now

64

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Apex Internet. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.apexdigital.co.nz

www.apexdigital.co.nz

1154 ms

component.css

component.css

208 ms

font-awesome.min.css

font-awesome.min.css

410 ms

bootstrap.css

bootstrap.css

816 ms

template.css

template.css

631 ms

styles.css

styles.css

618 ms

api.js

api.js

50 ms

lib_ajaxrequest.js

lib_ajaxrequest.js

664 ms

jquery.js

jquery.js

1435 ms

jquery.arctext.js

jquery.arctext.js

667 ms

jquery.viewportchecker.js

jquery.viewportchecker.js

954 ms

template.js

template.js

953 ms

skrollr.js

skrollr.js

954 ms

hotjar-18744.js

hotjar-18744.js

670 ms

PartnerBadgeClickable.svg

PartnerBadgeClickable.svg

694 ms

Apex_Full.svg

Apex_Full.svg

645 ms

ApexDigital_LandscapeLogo.svg

ApexDigital_LandscapeLogo.svg

642 ms

banner-4.jpg

banner-4.jpg

863 ms

project-231-screenshot.jpg

project-231-screenshot.jpg

862 ms

project-260-screenshot.jpg

project-260-screenshot.jpg

1049 ms

project-315-screenshot.jpg

project-315-screenshot.jpg

1709 ms

project-236-logo.png

project-236-logo.png

863 ms

project-257-logo.jpeg

project-257-logo.jpeg

860 ms

project-324-logo.png

project-324-logo.png

1039 ms

243-Apex_450x300.png

243-Apex_450x300.png

1041 ms

242-Apex_450x300privacy-act-2020.jpg

242-Apex_450x300privacy-act-2020.jpg

1076 ms

241-Orbit%20EOL%20-%20Image-01.jpg

241-Orbit%20EOL%20-%20Image-01.jpg

1076 ms

240-Apex_Backlinks450x300.jpg

240-Apex_Backlinks450x300.jpg

1181 ms

blog.png

blog.png

1182 ms

Apex_Icon.svg

Apex_Icon.svg

1245 ms

gtm.js

gtm.js

827 ms

montserrat-light.woff

montserrat-light.woff

624 ms

montserrat-regular-webfont.woff

montserrat-regular-webfont.woff

774 ms

ralphsans-webfont.woff

ralphsans-webfont.woff

1067 ms

icomoonsm.woff

icomoonsm.woff

1067 ms

orange.jpg

orange.jpg

841 ms

modules.2be88a2123e5e486752f.js

modules.2be88a2123e5e486752f.js

105 ms

icomoon.woff

icomoon.woff

524 ms

neris-thin-webfont.woff

neris-thin-webfont.woff

527 ms

neris-black-webfont.woff

neris-black-webfont.woff

527 ms

analytics.js

analytics.js

180 ms

fbevents.js

fbevents.js

451 ms

recaptcha__en.js

recaptcha__en.js

234 ms

collect

collect

272 ms

1762419550712679

1762419550712679

141 ms

collect

collect

366 ms

bootstrap.js

bootstrap.js

305 ms

modules.js

modules.js

341 ms

jquery.dlmenu.js

jquery.dlmenu.js

595 ms

jquery.validator.js

jquery.validator.js

332 ms

picturefill.min.js

picturefill.min.js

274 ms

ga-audiences

ga-audiences

64 ms

fallback

fallback

289 ms

fallback

fallback

317 ms

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

260 ms

project-231-screenshot-1.jpg

project-231-screenshot-1.jpg

469 ms

project-260-screenshot-1.jpg

project-260-screenshot-1.jpg

934 ms

project-315-screenshot-1.jpg

project-315-screenshot-1.jpg

1329 ms

project-236-logo-1.5.png

project-236-logo-1.5.png

325 ms

project-257-logo-m.jpeg

project-257-logo-m.jpeg

324 ms

project-324-logo-m.png

project-324-logo-m.png

615 ms

galleria.js

galleria.js

404 ms

fallback__ltr.css

fallback__ltr.css

76 ms

css

css

159 ms

visit-data

visit-data

640 ms

logo_48.png

logo_48.png

141 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

194 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

198 ms

galleria.dots.js

galleria.dots.js

312 ms

galleria.dots.css

galleria.dots.css

207 ms

classic-loader.gif

classic-loader.gif

251 ms

banner-1.jpg

banner-1.jpg

233 ms

banner-3.jpg

banner-3.jpg

636 ms

DigitalStatergy-Illustration.png

DigitalStatergy-Illustration.png

403 ms

Accessibility Review

apexinternet.co.nz accessibility score

71

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

apexinternet.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

apexinternet.co.nz SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Apexinternet.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Apexinternet.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

apexinternet.co.nz

Open Graph data is detected on the main page of Apex Internet. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: