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apexmobilemedia.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

apexmobilemedia.com

Apex Mobile Media | Data driven ACCURATE mobile advertising | Toronto

Page Load Speed

3.5 sec in total

First Response

61 ms

Resources Loaded

3.3 sec

Page Rendered

81 ms

apexmobilemedia.com screenshot

About Website

Welcome to apexmobilemedia.com homepage info - get ready to check Apex Mobile Media best content right away, or after learning these important things about apexmobilemedia.com

Toronto based omnichannel advertising. APEX is a data driven marketing company that uses hyper accurate location data to maximize your campaign efforts.

Visit apexmobilemedia.com

Key Findings

We analyzed Apexmobilemedia.com page load time and found that the first response time was 61 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

apexmobilemedia.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

33/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value2,390 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.019

100/100

15%

TTI (Time to Interactive)

Value19.7 s

2/100

10%

Network Requests Diagram

www.apexmobilemedia.com

61 ms

minified.js

57 ms

focus-within-polyfill.js

53 ms

polyfill.min.js

1350 ms

tracking.min.js

104 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Apexmobilemedia.com, 51% (35 requests) were made to Static.wixstatic.com and 23% (16 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Polyfill-fastly.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 776.3 kB (47%)

Content Size

1.6 MB

After Optimization

868.8 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Apexmobilemedia.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. HTML takes 696.6 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 549.6 kB

  • Original 696.6 kB
  • After minification 694.8 kB
  • After compression 147.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 549.6 kB or 79% of the original size.

Image Optimization

-27%

Potential reduce by 172.9 kB

  • Original 634.2 kB
  • After minification 461.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Apex Mobile Media needs image optimization as it can save up to 172.9 kB or 27% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-17%

Potential reduce by 53.8 kB

  • Original 314.2 kB
  • After minification 314.2 kB
  • After compression 260.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 53.8 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (19%)

Requests Now

64

After Optimization

52

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Apex Mobile Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.apexmobilemedia.com

www.apexmobilemedia.com

61 ms

minified.js

minified.js

57 ms

focus-within-polyfill.js

focus-within-polyfill.js

53 ms

polyfill.min.js

polyfill.min.js

1350 ms

tracking.min.js

tracking.min.js

104 ms

thunderbolt-commons.ef342c25.bundle.min.js

thunderbolt-commons.ef342c25.bundle.min.js

41 ms

main.ffa2f90d.bundle.min.js

main.ffa2f90d.bundle.min.js

90 ms

main.renderer.1d21f023.bundle.min.js

main.renderer.1d21f023.bundle.min.js

40 ms

lodash.min.js

lodash.min.js

87 ms

react.production.min.js

react.production.min.js

88 ms

react-dom.production.min.js

react-dom.production.min.js

91 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

91 ms

insight.min.js

insight.min.js

322 ms

apex%20color%20logo%20black_gif.gif

apex%20color%20logo%20black_gif.gif

166 ms

Untitled%20design%20(53).png

Untitled%20design%20(53).png

319 ms

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977a7f_289d48eb434748099070ac4c7b53cbd3~mv2.png

455 ms

65ec56_71a89d675cc34dbaa0bfa348cb4db094~mv2_d_4964_3310_s_4_2.jpg

65ec56_71a89d675cc34dbaa0bfa348cb4db094~mv2_d_4964_3310_s_4_2.jpg

602 ms

977a7f_3b863ba07f2a440cae81c8f8fc648164~mv2.png

977a7f_3b863ba07f2a440cae81c8f8fc648164~mv2.png

508 ms

1.png

1.png

504 ms

3.png

3.png

504 ms

2.png

2.png

505 ms

4.png

4.png

599 ms

nsplsh_f4ca35299301472d8a9ee0466005b1c0~mv2.jpg

nsplsh_f4ca35299301472d8a9ee0466005b1c0~mv2.jpg

698 ms

APEXCLIENTS_edited_edited.png

APEXCLIENTS_edited_edited.png

782 ms

977a7f_172f78bce9464609a41e5789f2f719e1~mv2.png

977a7f_172f78bce9464609a41e5789f2f719e1~mv2.png

669 ms

977a7f_90d2154444e34d9081f76e715dfbe0bd~mv2.png

977a7f_90d2154444e34d9081f76e715dfbe0bd~mv2.png

676 ms

977a7f_2e0c7995a4634a3a852997e6014df2a0~mv2.png

977a7f_2e0c7995a4634a3a852997e6014df2a0~mv2.png

803 ms

Image%20by%20Christian%20Wiediger.jpg

Image%20by%20Christian%20Wiediger.jpg

708 ms

Image%20by%20Annie%20Spratt.jpg

Image%20by%20Annie%20Spratt.jpg

757 ms

Centralized_order_lifestyle.jpg

Centralized_order_lifestyle.jpg

864 ms

Image%20by%20henry%20perks.jpg

Image%20by%20henry%20perks.jpg

863 ms

Demographic-Segmentation-1.webp

Demographic-Segmentation-1.webp

839 ms

fd7a09169183615_Y3JvcCwzMzM3LDI2MTAsMCwzNjM.jpg

fd7a09169183615_Y3JvcCwzMzM3LDI2MTAsMCwzNjM.jpg

897 ms

nordwood-themes-q8U1YgBaRQk-unsplash.jpg

nordwood-themes-q8U1YgBaRQk-unsplash.jpg

944 ms

graphicstock-cropped-image-of-a-woman-enters-information-from-a-credit-card-into-her-smart.jpg

graphicstock-cropped-image-of-a-woman-enters-information-from-a-credit-card-into-her-smart.jpg

1074 ms

paul-hanaoka-HbyYFFokvm0-unsplash.jpg

paul-hanaoka-HbyYFFokvm0-unsplash.jpg

970 ms

Using%20a%20Touch%20Phone.jpg

Using%20a%20Touch%20Phone.jpg

972 ms

65ec56_d2905290759443fba7ea2ed24153bce6~mv2_d_2444_1376_s_2.jpg

65ec56_d2905290759443fba7ea2ed24153bce6~mv2_d_2444_1376_s_2.jpg

1068 ms

Screen%20Shot%202022-08-29%20at%205_08_edited_pn.png

Screen%20Shot%202022-08-29%20at%205_08_edited_pn.png

1059 ms

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1030 ms

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1143 ms

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1197 ms

Screen%20Shot%202022-08-29%20at%205_11_edited_pn.png

Screen%20Shot%202022-08-29%20at%205_11_edited_pn.png

1271 ms

977a7f_6b019eb1e4fe40cfb9d63983ecb93cbf~mv2.png

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1243 ms

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1235 ms

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977a7f_54911b26cc6d45e3af17b59874150826~mv2.png

1307 ms

IAB-logo_edited.png

IAB-logo_edited.png

1302 ms

apex_color_logo_white.png

apex_color_logo_white.png

1324 ms

bundle.min.js

bundle.min.js

231 ms

908c4810-64db-4b46-bb8e-823eb41f68c0.woff

908c4810-64db-4b46-bb8e-823eb41f68c0.woff

45 ms

61bd362e-7162-46bd-b67e-28f366c4afbe.woff

61bd362e-7162-46bd-b67e-28f366c4afbe.woff

13 ms

AvenirLTW05-35Light.woff

AvenirLTW05-35Light.woff

45 ms

AvenirLTW05-85Heavy.woff

AvenirLTW05-85Heavy.woff

44 ms

157 ms

156 ms

154 ms

152 ms

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150 ms

182 ms

174 ms

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170 ms

181 ms

180 ms

deprecation-en.v5.html

deprecation-en.v5.html

9 ms

bolt-performance

bolt-performance

27 ms

deprecation-style.v5.css

deprecation-style.v5.css

11 ms

right-arrow.svg

right-arrow.svg

9 ms

Accessibility Review

apexmobilemedia.com accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

apexmobilemedia.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

apexmobilemedia.com SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Apexmobilemedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Apexmobilemedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

apexmobilemedia.com

Open Graph data is detected on the main page of Apex Mobile Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: