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appadia.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

appadia.com

Appadia - Proximity Marketing Campaigns for Retail and Shopping Centers

Page Load Speed

4.1 sec in total

First Response

1.2 sec

Resources Loaded

2.6 sec

Page Rendered

298 ms

appadia.com screenshot

About Website

Visit appadia.com now to see the best up-to-date Appadia content and also check out these interesting facts you probably never knew about appadia.com

Proximity advertising improves customer experience and loyalty delivering smart ads. We focus on marketing software, omnichannel, customer analytics...

Visit appadia.com

Key Findings

We analyzed Appadia.com page load time and found that the first response time was 1.2 sec and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

appadia.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value7.1 s

31/100

10%

TBT (Total Blocking Time)

Value3,860 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value17.2 s

4/100

10%

Network Requests Diagram

appadia.com

1239 ms

css

39 ms

base.css

54 ms

audio-player.css

56 ms

blog.css

55 ms

Our browser made a total of 291 requests to load all elements on the main page. We found that 83% of them (241 requests) were addressed to the original Appadia.com, 7% (21 requests) were made to Appadia.b-cdn.net and 3% (10 requests) were made to Appadia.wpcdn-a.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Appadia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 514.9 kB (44%)

Content Size

1.2 MB

After Optimization

649.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Appadia.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. CSS take 540.2 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 102.0 kB

  • Original 122.7 kB
  • After minification 120.0 kB
  • After compression 20.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 102.0 kB or 83% of the original size.

Image Optimization

-43%

Potential reduce by 21.8 kB

  • Original 51.2 kB
  • After minification 29.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Appadia needs image optimization as it can save up to 21.8 kB or 43% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-5%

Potential reduce by 24.0 kB

  • Original 449.9 kB
  • After minification 449.9 kB
  • After compression 425.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-68%

Potential reduce by 367.1 kB

  • Original 540.2 kB
  • After minification 534.8 kB
  • After compression 173.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Appadia.com needs all CSS files to be minified and compressed as it can save up to 367.1 kB or 68% of the original size.

Requests Breakdown

Number of requests can be reduced by 131 (84%)

Requests Now

156

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 156 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Appadia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 58 to 1 for JavaScripts and from 70 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

appadia.com

appadia.com

1239 ms

css

css

39 ms

base.css

base.css

54 ms

audio-player.css

audio-player.css

56 ms

blog.css

blog.css

55 ms

postslider.css

postslider.css

56 ms

buttons.css

buttons.css

58 ms

buttonrow.css

buttonrow.css

57 ms

buttons_fullwidth.css

buttons_fullwidth.css

57 ms

catalogue.css

catalogue.css

58 ms

comments.css

comments.css

58 ms

contact.css

contact.css

60 ms

slideshow.css

slideshow.css

60 ms

contentslider.css

contentslider.css

61 ms

gallery.css

gallery.css

65 ms

gallery_horizontal.css

gallery_horizontal.css

65 ms

google_maps.css

google_maps.css

65 ms

grid_row.css

grid_row.css

65 ms

headline_rotator.css

headline_rotator.css

96 ms

magazine.css

magazine.css

119 ms

notification.css

notification.css

121 ms

numbers.css

numbers.css

121 ms

portfolio.css

portfolio.css

122 ms

progressbar.css

progressbar.css

121 ms

style.css

style.css

92 ms

page.js

page.js

87 ms

embed.js

embed.js

8 ms

js

js

101 ms

promobox.css

promobox.css

119 ms

embed.js

embed.js

85 ms

slim-10_7.css

slim-10_7.css

75 ms

layout.css

layout.css

97 ms

grid.css

grid.css

93 ms

base.css

base.css

91 ms

blog.css

blog.css

90 ms

audio-player.css

audio-player.css

84 ms

postslider.css

postslider.css

86 ms

buttonrow.css

buttonrow.css

105 ms

buttons.css

buttons.css

103 ms

buttons_fullwidth.css

buttons_fullwidth.css

103 ms

catalogue.css

catalogue.css

103 ms

comments.css

comments.css

100 ms

slideshow.css

slideshow.css

102 ms

contact.css

contact.css

126 ms

countdown.css

countdown.css

111 ms

contentslider.css

contentslider.css

114 ms

gallery_horizontal.css

gallery_horizontal.css

123 ms

gallery.css

gallery.css

119 ms

grid_row.css

grid_row.css

113 ms

google_maps.css

google_maps.css

126 ms

heading.css

heading.css

99 ms

headline_rotator.css

headline_rotator.css

106 ms

style.css

style.css

104 ms

slideshow_accordion.css

slideshow_accordion.css

36 ms

slideshow_feature_image.css

slideshow_feature_image.css

37 ms

slideshow_fullsize.css

slideshow_fullsize.css

37 ms

slideshow_fullscreen.css

slideshow_fullscreen.css

38 ms

slideshow_layerslider.css

slideshow_layerslider.css

49 ms

social_share.css

social_share.css

47 ms

tab_section.css

tab_section.css

48 ms

table.css

table.css

46 ms

tabs.css

tabs.css

48 ms

testimonials.css

testimonials.css

65 ms

timeline.css

timeline.css

64 ms

toggles.css

toggles.css

64 ms

video.css

video.css

64 ms

style.min.css

style.min.css

63 ms

styles.css

styles.css

68 ms

cms-navigation-base.css

cms-navigation-base.css

68 ms

cms-navigation.css

cms-navigation.css

68 ms

wpml-mod.css

wpml-mod.css

68 ms

shortcodes.css

shortcodes.css

68 ms

magnific-popup.css

magnific-popup.css

67 ms

icon.css

icon.css

97 ms

hr.css

hr.css

96 ms

iconlist.css

iconlist.css

97 ms

iconbox.css

iconbox.css

95 ms

avia-snippet-lightbox.css

avia-snippet-lightbox.css

63 ms

avia-snippet-cookieconsent.css

avia-snippet-cookieconsent.css

66 ms

avia-snippet-widget.css

avia-snippet-widget.css

63 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

66 ms

style.css

style.css

128 ms

image.css

image.css

87 ms

image_hotspots.css

image_hotspots.css

113 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

51 ms

enfold.css

enfold.css

50 ms

masonry_entries.css

masonry_entries.css

92 ms

menu.css

menu.css

106 ms

avia-snippet-site-preloader.css

avia-snippet-site-preloader.css

104 ms

magazine.css

magazine.css

87 ms

notification.css

notification.css

100 ms

numbers.css

numbers.css

104 ms

progressbar.css

progressbar.css

101 ms

portfolio.css

portfolio.css

101 ms

slideshow_accordion.css

slideshow_accordion.css

103 ms

promobox.css

promobox.css

101 ms

slideshow_fullsize.css

slideshow_fullsize.css

101 ms

slideshow_feature_image.css

slideshow_feature_image.css

101 ms

slideshow_fullscreen.css

slideshow_fullscreen.css

101 ms

table.css

table.css

100 ms

social_share.css

social_share.css

100 ms

slideshow_layerslider.css

slideshow_layerslider.css

108 ms

tabs.css

tabs.css

96 ms

tab_section.css

tab_section.css

98 ms

custom.css

custom.css

32 ms

addtoany.min.css

addtoany.min.css

31 ms

jquery.min.js

jquery.min.js

36 ms

jquery-migrate.min.js

jquery-migrate.min.js

38 ms

addtoany.min.js

addtoany.min.js

36 ms

wpml-mod.js

wpml-mod.js

38 ms

avia-compat.js

avia-compat.js

38 ms

avia.js

avia.js

40 ms

shortcodes.js

shortcodes.js

40 ms

audio-player.js

audio-player.js

40 ms

contact.js

contact.js

41 ms

slideshow.js

slideshow.js

42 ms

countdown.js

countdown.js

42 ms

gallery.js

gallery.js

43 ms

gallery_horizontal.js

gallery_horizontal.js

48 ms

headline_rotator.js

headline_rotator.js

48 ms

iconlist.js

iconlist.js

51 ms

image_hotspots.js

image_hotspots.js

51 ms

team.css

team.css

89 ms

magazine.js

magazine.js

42 ms

script.js

script.js

103 ms

style.min.css

style.min.css

88 ms

video.css

video.css

91 ms

toggles.css

toggles.css

84 ms

testimonials.css

testimonials.css

88 ms

timeline.css

timeline.css

88 ms

isotope.js

isotope.js

46 ms

masonry_entries.js

masonry_entries.js

43 ms

menu.js

menu.js

42 ms

notification.js

notification.js

45 ms

numbers.js

numbers.js

45 ms

magnific-popup.css

magnific-popup.css

86 ms

styles.css

styles.css

84 ms

cms-navigation.css

cms-navigation.css

83 ms

cms-navigation-base.css

cms-navigation-base.css

84 ms

wpml-mod.css

wpml-mod.css

83 ms

shortcodes.css

shortcodes.css

84 ms

avia-snippet-lightbox.css

avia-snippet-lightbox.css

111 ms

avia-snippet-widget.css

avia-snippet-widget.css

86 ms

avia-snippet-cookieconsent.css

avia-snippet-cookieconsent.css

84 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

87 ms

enfold.css

enfold.css

89 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

86 ms

addtoany.min.css

addtoany.min.css

87 ms

custom.css

custom.css

86 ms

portfolio.js

portfolio.js

33 ms

progressbar.js

progressbar.js

34 ms

slideshow-video.js

slideshow-video.js

34 ms

slideshow_accordion.js

slideshow_accordion.js

35 ms

slideshow_fullscreen.js

slideshow_fullscreen.js

35 ms

slideshow_layerslider.js

slideshow_layerslider.js

36 ms

tab_section.js

tab_section.js

36 ms

tabs.js

tabs.js

40 ms

testimonials.js

testimonials.js

39 ms

timeline.js

timeline.js

41 ms

toggles.js

toggles.js

41 ms

video.js

video.js

42 ms

hooks.min.js

hooks.min.js

41 ms

i18n.min.js

i18n.min.js

43 ms

jquery.min.js

jquery.min.js

91 ms

addtoany.min.js

addtoany.min.js

90 ms

index.js

index.js

40 ms

index.js

index.js

42 ms

avia-compat.js

avia-compat.js

90 ms

jquery-migrate.min.js

jquery-migrate.min.js

88 ms

wpml-mod.js

wpml-mod.js

89 ms

dlm-xhr.min.js

dlm-xhr.min.js

40 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

41 ms

avia-snippet-lightbox.js

avia-snippet-lightbox.js

41 ms

avia.js

avia.js

87 ms

shortcodes.js

shortcodes.js

89 ms

audio-player.js

audio-player.js

87 ms

contact.js

contact.js

87 ms

countdown.js

countdown.js

87 ms

slideshow.js

slideshow.js

87 ms

gallery.js

gallery.js

87 ms

avia-snippet-sticky-header.js

avia-snippet-sticky-header.js

36 ms

avia-snippet-cookieconsent.js

avia-snippet-cookieconsent.js

37 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

38 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

38 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

40 ms

avia_google_maps_front.js

avia_google_maps_front.js

39 ms

headline_rotator.js

headline_rotator.js

233 ms

gallery_horizontal.js

gallery_horizontal.js

82 ms

magazine.js

magazine.js

82 ms

iconlist.js

iconlist.js

82 ms

image_hotspots.js

image_hotspots.js

82 ms

masonry_entries.js

masonry_entries.js

73 ms

menu.js

menu.js

71 ms

portfolio.js

portfolio.js

71 ms

isotope.js

isotope.js

71 ms

numbers.js

numbers.js

72 ms

notification.js

notification.js

70 ms

slideshow-video.js

slideshow-video.js

70 ms

progressbar.js

progressbar.js

70 ms

slideshow_fullscreen.js

slideshow_fullscreen.js

70 ms

slideshow_accordion.js

slideshow_accordion.js

69 ms

slideshow_layerslider.js

slideshow_layerslider.js

70 ms

tab_section.js

tab_section.js

69 ms

testimonials.js

testimonials.js

112 ms

tabs.js

tabs.js

201 ms

timeline.js

timeline.js

201 ms

toggles.js

toggles.js

199 ms

video.js

video.js

200 ms

hooks.min.js

hooks.min.js

202 ms

index.js

index.js

199 ms

i18n.min.js

i18n.min.js

200 ms

index.js

index.js

198 ms

dlm-xhr.min.js

dlm-xhr.min.js

199 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

197 ms

avia-snippet-lightbox.js

avia-snippet-lightbox.js

198 ms

avia-snippet-sticky-header.js

avia-snippet-sticky-header.js

197 ms

avia-snippet-cookieconsent.js

avia-snippet-cookieconsent.js

197 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

198 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

196 ms

avia_google_maps_front.js

avia_google_maps_front.js

196 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

196 ms

logo_appadia-300x138-cropped.3.png

logo_appadia-300x138-cropped.3.png

349 ms

en.png

en.png

122 ms

home4@2x-1.png

home4@2x-1.png

326 ms

Home-video-overlay.png

Home-video-overlay.png

366 ms

iBeacon.png

iBeacon.png

278 ms

eddystone.png

eddystone.png

431 ms

es.png

es.png

104 ms

fr.png

fr.png

104 ms

it.png

it.png

106 ms

ar.png

ar.png

106 ms

de.png

de.png

106 ms

zh.png

zh.png

106 ms

ru.png

ru.png

110 ms

shopndine-logo.png

shopndine-logo.png

109 ms

gerber-200.png

gerber-200.png

108 ms

almazar_logo.jpg

almazar_logo.jpg

108 ms

Artboard-4-Copy-3.png

Artboard-4-Copy-3.png

108 ms

Artboard-4.png

Artboard-4.png

108 ms

Artboard-4-Copy.png

Artboard-4-Copy.png

109 ms

Artboard-4-Copy-2.png

Artboard-4-Copy-2.png

112 ms

Artboard-4-Copy-4.png

Artboard-4-Copy-4.png

110 ms

buh@2x-1.png

buh@2x-1.png

110 ms

quotes-3.png

quotes-3.png

111 ms

prox-3.png

prox-3.png

112 ms

adult-blur-business-204475-copy-2.png

adult-blur-business-204475-copy-2.png

112 ms

Artboard-Copy-3@2x.png

Artboard-Copy-3@2x.png

133 ms

en.png

en.png

33 ms

fr.png

fr.png

35 ms

es.png

es.png

35 ms

zh.png

zh.png

34 ms

ar.png

ar.png

34 ms

de.png

de.png

33 ms

it.png

it.png

34 ms

Artboard-4-Copy-3.png

Artboard-4-Copy-3.png

218 ms

shopndine-logo.png

shopndine-logo.png

220 ms

Artboard-4.png

Artboard-4.png

256 ms

gerber-200.png

gerber-200.png

295 ms

almazar_logo.jpg

almazar_logo.jpg

294 ms

Artboard-4-Copy.png

Artboard-4-Copy.png

293 ms

ru.png

ru.png

30 ms

Artboard-4-Copy-4.png

Artboard-4-Copy-4.png

292 ms

buh@2x-1.png

buh@2x-1.png

291 ms

quotes-3.png

quotes-3.png

290 ms

Artboard-4-Copy-2.png

Artboard-4-Copy-2.png

313 ms

adult-blur-business-204475-copy-2.png

adult-blur-business-204475-copy-2.png

314 ms

prox-3.png

prox-3.png

317 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

38 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

38 ms

entypo-fontello.woff

entypo-fontello.woff

13 ms

Artboard-Copy-3@2x.png

Artboard-Copy-3@2x.png

290 ms

es.png

es.png

291 ms

ar.png

ar.png

302 ms

zh.png

zh.png

303 ms

fr.png

fr.png

306 ms

de.png

de.png

304 ms

it.png

it.png

306 ms

ru.png

ru.png

310 ms

entypo-fontello.woff

entypo-fontello.woff

338 ms

sm.25.html

sm.25.html

111 ms

eso.D0Uc7kY6.js

eso.D0Uc7kY6.js

112 ms

iframe_api

iframe_api

108 ms

Overlay-Copy-1.png

Overlay-Copy-1.png

590 ms

www-widgetapi.js

www-widgetapi.js

8 ms

ae3QeyyqDBM

ae3QeyyqDBM

68 ms

ae3QeyyqDBM

ae3QeyyqDBM

105 ms

www-player.css

www-player.css

10 ms

www-embed-player.js

www-embed-player.js

42 ms

base.js

base.js

83 ms

ad_status.js

ad_status.js

245 ms

embed.js

embed.js

101 ms

Accessibility Review

appadia.com accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

appadia.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

appadia.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Appadia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Appadia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

appadia.com

Open Graph data is detected on the main page of Appadia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: