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appelmanfinancial.com screenshot

Report Summary

  • 85

    Performance

    Renders faster than
    88% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

appelmanfinancial.com

Appelman Financial in Bloomsburg PA~with CFP® and ChFC® designations

Page Load Speed

552 ms in total

First Response

22 ms

Resources Loaded

310 ms

Page Rendered

220 ms

appelmanfinancial.com screenshot

About Website

Welcome to appelmanfinancial.com homepage info - get ready to check Appelman Financial best content right away, or after learning these important things about appelmanfinancial.com

At Appelman Financial, we provide big city financial services with a small town feel. We have been hometown Financial Planners for over 30 years. Contact us at (570) 784-1716 to schedule your free, no...

Visit appelmanfinancial.com

Key Findings

We analyzed Appelmanfinancial.com page load time and found that the first response time was 22 ms and then it took 530 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

appelmanfinancial.com performance score

85

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.3 s

98/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

39/100

25%

SI (Speed Index)

Value1.3 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value1.3 s

100/100

10%

Network Requests Diagram

appelmanfinancial.com

22 ms

EXc_Index_Majors5.html

124 ms

tanBox.gif

5 ms

red_wine_white_lines.gif

7 ms

olive_green_rounded_pagetitle.gif

7 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that 92% of them (33 requests) were addressed to the original Appelmanfinancial.com, 6% (2 requests) were made to Thefinancials.com and 3% (1 request) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (164 ms) relates to the external source Thefinancials.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 42.2 kB (15%)

Content Size

273.9 kB

After Optimization

231.8 kB

  • HTML
  • Images

In fact, the total size of Appelmanfinancial.com main page is 273.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 246.8 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 21.7 kB

  • Original 27.2 kB
  • After minification 24.6 kB
  • After compression 5.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.7 kB or 80% of the original size.

Image Optimization

-8%

Potential reduce by 20.5 kB

  • Original 246.8 kB
  • After minification 226.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Appelman Financial images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 5 (15%)

Requests Now

34

After Optimization

29

  • AJAX
  • Images

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Appelman Financial. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

appelmanfinancial.com

appelmanfinancial.com

22 ms

EXc_Index_Majors5.html

EXc_Index_Majors5.html

124 ms

tanBox.gif

tanBox.gif

5 ms

red_wine_white_lines.gif

red_wine_white_lines.gif

7 ms

olive_green_rounded_pagetitle.gif

olive_green_rounded_pagetitle.gif

7 ms

olive_green_rounded_footer.gif

olive_green_rounded_footer.gif

5 ms

red_wine_faded_house.jpg

red_wine_faded_house.jpg

7 ms

photo_green_small.gif

photo_green_small.gif

7 ms

gray_square_photo_frame_small.gif

gray_square_photo_frame_small.gif

7 ms

navbar-0-active-08843.png

navbar-0-active-08843.png

9 ms

navbar-1-inactive-08906.png

navbar-1-inactive-08906.png

8 ms

navbar-2-inactive-16531.png

navbar-2-inactive-16531.png

8 ms

navbar-3-inactive-16609.png

navbar-3-inactive-16609.png

8 ms

navbar-4-inactive-16687.png

navbar-4-inactive-16687.png

9 ms

navbar-5-inactive-16781.png

navbar-5-inactive-16781.png

8 ms

navbar-6-inactive-16843.png

navbar-6-inactive-16843.png

10 ms

navbar-7-inactive-16921.png

navbar-7-inactive-16921.png

10 ms

navbar-8-inactive-61984.png

navbar-8-inactive-61984.png

11 ms

navbar-9-inactive-80828.png

navbar-9-inactive-80828.png

11 ms

navbar-10-inactive-05468.png

navbar-10-inactive-05468.png

11 ms

navbar-11-inactive-05561.png

navbar-11-inactive-05561.png

12 ms

logocolr_small-165x114.png

logocolr_small-165x114.png

13 ms

Google_maps_logo-90x150.jpg

Google_maps_logo-90x150.jpg

13 ms

Welcome_Small_2013-88x107.png

Welcome_Small_2013-88x107.png

13 ms

Building_Small_2013-177x112.png

Building_Small_2013-177x112.png

15 ms

Sign_Small_2013-79x112.png

Sign_Small_2013-79x112.png

16 ms

BBB_accredited_business-107x148.jpg

BBB_accredited_business-107x148.jpg

14 ms

Pru_logo_Oct_2013.JPG

Pru_logo_Oct_2013.JPG

16 ms

Chart_Clipart_from_Microsoft-155x97.jpg

Chart_Clipart_from_Microsoft-155x97.jpg

16 ms

Check_Out_Clipart_from_Microsoft-87x140.jpg

Check_Out_Clipart_from_Microsoft-87x140.jpg

17 ms

Opp_Logo_2015.JPG

Opp_Logo_2015.JPG

18 ms

TDA_Logo_September_2015.JPG

TDA_Logo_September_2015.JPG

18 ms

American_Funds_Logo_2015-136x120.jpg

American_Funds_Logo_2015-136x120.jpg

19 ms

Time_to_Retire_Ad_2016_for_Facebook-399x554.jpg

Time_to_Retire_Ad_2016_for_Facebook-399x554.jpg

20 ms

pZLW86C6Ckz.png

pZLW86C6Ckz.png

17 ms

EXc_Index_Majors5.html

EXc_Index_Majors5.html

164 ms

Accessibility Review

appelmanfinancial.com accessibility score

61

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

appelmanfinancial.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

SEO Factors

appelmanfinancial.com SEO score

62

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Appelmanfinancial.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Appelmanfinancial.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

appelmanfinancial.com

Open Graph description is not detected on the main page of Appelman Financial. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: