Tools & Wizards About Us
applianceshop.co.uk screenshot

Report Summary

  • 0

    Performance

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 74

    SEO

    Google-friendlier than
    31% of websites

applianceshop.co.uk

Appliance Shop | The North West's Premier Electrical Appliance Store

Page Load Speed

7.2 sec in total

First Response

253 ms

Resources Loaded

5.5 sec

Page Rendered

1.4 sec

applianceshop.co.uk screenshot

About Website

Click here to check amazing Appliance Shop content. Otherwise, check out these important facts you probably never knew about applianceshop.co.uk

Since 1998 Appliance Shop has sold hundreds of thousands of home appliances to a multitude of satisfied and returning customers.

Visit applianceshop.co.uk

Key Findings

We analyzed Applianceshop.co.uk page load time and found that the first response time was 253 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

applianceshop.co.uk performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value19.8 s

0/100

25%

SI (Speed Index)

Value12.4 s

3/100

10%

TBT (Total Blocking Time)

Value4,640 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value1.365

0/100

15%

TTI (Time to Interactive)

Value27.6 s

0/100

10%

Network Requests Diagram

applianceshop.co.uk

253 ms

www.applianceshop.co.uk

675 ms

require.min.js

28 ms

requirejs-min-resolver.min.js

31 ms

bundle0.min.js

43 ms

Our browser made a total of 120 requests to load all elements on the main page. We found that 43% of them (51 requests) were addressed to the original Applianceshop.co.uk, 34% (41 requests) were made to Assets.applianceshop.co.uk and 13% (16 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Applianceshop.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 954.0 kB (21%)

Content Size

4.6 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Applianceshop.co.uk main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 340.6 kB

  • Original 394.7 kB
  • After minification 387.0 kB
  • After compression 54.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 340.6 kB or 86% of the original size.

Image Optimization

-11%

Potential reduce by 445.3 kB

  • Original 4.0 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Appliance Shop needs image optimization as it can save up to 445.3 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-32%

Potential reduce by 3.7 kB

  • Original 11.6 kB
  • After minification 10.5 kB
  • After compression 7.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 3.7 kB or 32% of the original size.

CSS Optimization

-74%

Potential reduce by 164.4 kB

  • Original 220.9 kB
  • After minification 56.7 kB
  • After compression 56.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Applianceshop.co.uk needs all CSS files to be minified and compressed as it can save up to 164.4 kB or 74% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (33%)

Requests Now

95

After Optimization

64

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 95 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Appliance Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

applianceshop.co.uk

applianceshop.co.uk

253 ms

www.applianceshop.co.uk

www.applianceshop.co.uk

675 ms

require.min.js

require.min.js

28 ms

requirejs-min-resolver.min.js

requirejs-min-resolver.min.js

31 ms

bundle0.min.js

bundle0.min.js

43 ms

bundle1.min.js

bundle1.min.js

695 ms

bundle2.min.js

bundle2.min.js

51 ms

bundle3.min.js

bundle3.min.js

53 ms

bundle4.min.js

bundle4.min.js

50 ms

bundle5.min.js

bundle5.min.js

56 ms

static.min.js

static.min.js

54 ms

mixins.min.js

mixins.min.js

56 ms

requirejs-config.min.js

requirejs-config.min.js

61 ms

mobile-menu.min.js

mobile-menu.min.js

61 ms

0d6f823169.js

0d6f823169.js

69 ms

174730ca01d30865c4507dd37.js

174730ca01d30865c4507dd37.js

61 ms

EUR_MEM_ASM.js

EUR_MEM_ASM.js

59 ms

fbevents.js

fbevents.js

113 ms

gtm.js

gtm.js

228 ms

AEG.png

AEG.png

453 ms

ntm1192.jpg

ntm1192.jpg

827 ms

Eco_Friendly_Tag_1.png

Eco_Friendly_Tag_1.png

529 ms

hotpoint.jpg

hotpoint.jpg

537 ms

s155hvx15g_i.jpg

s155hvx15g_i.jpg

535 ms

neff-logo_new.png

neff-logo_new.png

536 ms

ikb64401fb.jpg

ikb64401fb.jpg

859 ms

aeg.jpg

aeg.jpg

535 ms

l7fc8432bi_f.jpg

l7fc8432bi_f.jpg

544 ms

eh601heb1e.jpg

eh601heb1e.jpg

894 ms

siemens.jpg

siemens.jpg

543 ms

eh801hvb1e.jpg

eh801hvb1e.jpg

895 ms

ki1812fe0g.jpg

ki1812fe0g.jpg

546 ms

dwk87fn60b.jpg

dwk87fn60b.jpg

550 ms

bosch.jpg

bosch.jpg

555 ms

c24mr21n0b.jpg

c24mr21n0b.jpg

574 ms

kin85nsf0g_e.jpg

kin85nsf0g_e.jpg

563 ms

smh4hvx32g_h.jpg

smh4hvx32g_h.jpg

574 ms

AEG2018Logo.jpg

AEG2018Logo.jpg

581 ms

Bosch_Logo.jpg

Bosch_Logo.jpg

583 ms

Stoves.jpg

Stoves.jpg

589 ms

Siemens.png

Siemens.png

591 ms

Neff.png

Neff.png

598 ms

Zanussi.png

Zanussi.png

601 ms

Samsung.png

Samsung.png

609 ms

Whirlpool.png

Whirlpool.png

617 ms

Rangemaster.png

Rangemaster.png

622 ms

BellingLogo.jpg

BellingLogo.jpg

626 ms

Hoover.png

Hoover.png

635 ms

Hotpoint.png

Hotpoint.png

634 ms

Left-Green-Arrow.png

Left-Green-Arrow.png

643 ms

Right-Green-Arrow.png

Right-Green-Arrow.png

644 ms

new_AEG_landscape_homepage.jpg

new_AEG_landscape_homepage.jpg

655 ms

new_bosch_homepage_landscape.jpg

new_bosch_homepage_landscape.jpg

655 ms

new_Siemens_homepage_landscape.jpg

new_Siemens_homepage_landscape.jpg

665 ms

new_neff_homepage_landscape.jpg

new_neff_homepage_landscape.jpg

662 ms

banner-xd_2x.png

banner-xd_2x.png

493 ms

menu.svg

menu.svg

97 ms

Clock-Icon.png

Clock-Icon.png

404 ms

Call-Icon.png

Call-Icon.png

524 ms

Basket-Icon.png

Basket-Icon.png

404 ms

Free-Delivery-Icon.png

Free-Delivery-Icon.png

405 ms

Showroom-Icon.png

Showroom-Icon.png

434 ms

25-Years-Icon.png

25-Years-Icon.png

822 ms

Reviews-Icon.png

Reviews-Icon.png

721 ms

feefo-logo.png

feefo-logo.png

821 ms

loader-1.gif

loader-1.gif

434 ms

Showroom-Tour.png

Showroom-Tour.png

1155 ms

Functional-Prototypes.png

Functional-Prototypes.png

916 ms

Brands-Icon.png

Brands-Icon.png

854 ms

Trusted-Sellers.png

Trusted-Sellers.png

1131 ms

Trust-Logo.png

Trust-Logo.png

1369 ms

Mastercard-Logo.png

Mastercard-Logo.png

1239 ms

Visa-Logo.png

Visa-Logo.png

1257 ms

Facebook-Icon.png

Facebook-Icon.png

1234 ms

Youtube-Icon.png

Youtube-Icon.png

1460 ms

all.css

all.css

286 ms

ffc6kqj.css

ffc6kqj.css

294 ms

js-translation.json

js-translation.json

1465 ms

reevoo_loader-d912502dfe08d30520daedfede8eb93d.js

reevoo_loader-d912502dfe08d30520daedfede8eb93d.js

149 ms

chevron-right-w.svg

chevron-right-w.svg

1579 ms

d

d

120 ms

d

d

118 ms

d

d

119 ms

search-icon.svg

search-icon.svg

1496 ms

minicart.svg

minicart.svg

1502 ms

js

js

61 ms

check.svg

check.svg

1521 ms

compare.svg

compare.svg

1629 ms

chevron-right.svg

chevron-right.svg

1689 ms

p.css

p.css

45 ms

Luma-Icons.woff

Luma-Icons.woff

1785 ms

d

d

56 ms

d

d

30 ms

d

d

12 ms

gtm.js

gtm.js

48 ms

952ca582-ad38-4f5a-8089-4479cce10967.js

952ca582-ad38-4f5a-8089-4479cce10967.js

97 ms

Hobs-Image.png

Hobs-Image.png

942 ms

tvg2qwo.js

tvg2qwo.js

265 ms

Oven-Image.png

Oven-Image.png

868 ms

Hoods-Image.png

Hoods-Image.png

998 ms

twenty-years-in-business.png

twenty-years-in-business.png

646 ms

AEG_DISCOUNT_PROMO_CAROSUEL_BANNER.jpg

AEG_DISCOUNT_PROMO_CAROSUEL_BANNER.jpg

890 ms

d

d

23 ms

d

d

68 ms

d

d

3 ms

d

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32 ms

d

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32 ms

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32 ms

d

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67 ms

d

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68 ms

p.gif

p.gif

8 ms

a87b3619f08420604d6afd235fe1236d.min.css

a87b3619f08420604d6afd235fe1236d.min.css

576 ms

a87b3619f08420604d6afd235fe1236d.min.css

a87b3619f08420604d6afd235fe1236d.min.css

13 ms

chevron-right-w.svg

chevron-right-w.svg

21 ms

chevron-right.svg

chevron-right.svg

20 ms

compare.svg

compare.svg

22 ms

Luma-Icons.woff

Luma-Icons.woff

346 ms

styles-l.min.css

styles-l.min.css

13 ms

check.svg

check.svg

329 ms

print.min.css

print.min.css

331 ms

Accessibility Review

applianceshop.co.uk accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

applianceshop.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

applianceshop.co.uk SEO score

74

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Applianceshop.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Applianceshop.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

applianceshop.co.uk

Open Graph description is not detected on the main page of Appliance Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: