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applift.com screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

applift.com

Leading Industry specific DSP & audience intelligence platform

Page Load Speed

3.7 sec in total

First Response

289 ms

Resources Loaded

3 sec

Page Rendered

388 ms

applift.com screenshot

About Website

Click here to check amazing Applift content for India. Otherwise, check out these important facts you probably never knew about applift.com

IQM is industry specific media buying and audience intelligence platform. IQM provides 360 degree advertising solution for political, healthcare, retail, travel, B2B, BFSI, & sensitive verticals.

Visit applift.com

Key Findings

We analyzed Applift.com page load time and found that the first response time was 289 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

applift.com performance score

0

Network Requests Diagram

applift.com

289 ms

www.applift.com

1152 ms

yjf8wlz.js

197 ms

bootstrap.min.css

24 ms

application-563b9ad059d9e2805cb8be4bac8beab46f96c537bfdd3927603f951ecdc3c81b.css

174 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 20% of them (9 requests) were addressed to the original Applift.com, 52% (24 requests) were made to Newapplift-production.s3.amazonaws.com and 11% (5 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Newapplift-production.s3.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 550.6 kB (39%)

Content Size

1.4 MB

After Optimization

855.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Applift.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 856.0 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 20.5 kB

  • Original 27.6 kB
  • After minification 23.1 kB
  • After compression 7.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.5 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.5 kB or 74% of the original size.

Image Optimization

-17%

Potential reduce by 147.8 kB

  • Original 856.0 kB
  • After minification 708.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Applift needs image optimization as it can save up to 147.8 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 233.4 kB

  • Original 342.0 kB
  • After minification 339.4 kB
  • After compression 108.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 233.4 kB or 68% of the original size.

CSS Optimization

-82%

Potential reduce by 149.0 kB

  • Original 180.7 kB
  • After minification 180.2 kB
  • After compression 31.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Applift.com needs all CSS files to be minified and compressed as it can save up to 149.0 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (10%)

Requests Now

40

After Optimization

36

  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Applift. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

applift.com

applift.com

289 ms

www.applift.com

www.applift.com

1152 ms

yjf8wlz.js

yjf8wlz.js

197 ms

bootstrap.min.css

bootstrap.min.css

24 ms

application-563b9ad059d9e2805cb8be4bac8beab46f96c537bfdd3927603f951ecdc3c81b.css

application-563b9ad059d9e2805cb8be4bac8beab46f96c537bfdd3927603f951ecdc3c81b.css

174 ms

application-31fe055274029519616d75f658575fa3917cc7ae73d209fe0bfd533689b42c3d.js

application-31fe055274029519616d75f658575fa3917cc7ae73d209fe0bfd533689b42c3d.js

485 ms

load.sumome.com

load.sumome.com

412 ms

conversion_async.js

conversion_async.js

27 ms

www.applift.com

www.applift.com

215 ms

gameloft.png

gameloft.png

544 ms

seal

seal

74 ms

king.png

king.png

565 ms

ebay.png

ebay.png

477 ms

lyft.png

lyft.png

482 ms

olx.png

olx.png

477 ms

rovio.png

rovio.png

478 ms

yandex.png

yandex.png

592 ms

lovoo.png

lovoo.png

593 ms

twitter.png

twitter.png

601 ms

yelp.png

yelp.png

697 ms

zalando.png

zalando.png

650 ms

zynga.png

zynga.png

684 ms

Quality_blue_2.svg

Quality_blue_2.svg

729 ms

Global_blue_2.svg

Global_blue_2.svg

792 ms

transparency_blue_2.svg

transparency_blue_2.svg

721 ms

appadverge_2.svg

appadverge_2.svg

756 ms

enterprise_%281%29_2.svg

enterprise_%281%29_2.svg

801 ms

King_2.png

King_2.png

1089 ms

34d7d59_3.jpg

34d7d59_3.jpg

926 ms

Kixeye_2.png

Kixeye_2.png

1212 ms

Rovio_2.png

Rovio_2.png

1062 ms

Pasted_image_at_2016_02_25_03_30_PM.png

Pasted_image_at_2016_02_25_03_30_PM.png

1090 ms

Pasted_image_at_2016_02_25_02_43_PM.png

Pasted_image_at_2016_02_25_02_43_PM.png

1089 ms

IMG_12022016_152732.png

IMG_12022016_152732.png

1374 ms

applift_logo-f3303c5f825f7ef448b23ae4bbdd0be3fadbd454be9675244fef085b3ce3e3d6.png

applift_logo-f3303c5f825f7ef448b23ae4bbdd0be3fadbd454be9675244fef085b3ce3e3d6.png

90 ms

slidearrow-c33897f7bccfc0baadb77da794514a9a8f7cf7890169bfa16b90f69fa80d98e9.svg

slidearrow-c33897f7bccfc0baadb77da794514a9a8f7cf7890169bfa16b90f69fa80d98e9.svg

90 ms

trusted_privacy-5b9a6e4a6a0b3daeec63316e28cec4c80a05c56132f4bda6bfe5a6c4d069e3b2.png

trusted_privacy-5b9a6e4a6a0b3daeec63316e28cec4c80a05c56132f4bda6bfe5a6c4d069e3b2.png

180 ms

home_bg-1232542ba450438c40a10adf12ba94a422caa0827cece075b12a2276b52374a4.jpg

home_bg-1232542ba450438c40a10adf12ba94a422caa0827cece075b12a2276b52374a4.jpg

291 ms

Map-41f38dcd6102b548444dbd258c7de9d352dbd1fc47a24a0a583f4f7f816b6afe.png

Map-41f38dcd6102b548444dbd258c7de9d352dbd1fc47a24a0a583f4f7f816b6afe.png

568 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

8 ms

K3psCcysI2Ih1UVHXHmec98YGibjanh6YI3wdfJykGCff4-gggMdeMJ6Mk6g5MFfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

K3psCcysI2Ih1UVHXHmec98YGibjanh6YI3wdfJykGCff4-gggMdeMJ6Mk6g5MFfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

151 ms

TuZhyeF2NRjNYCQJaiV0NkAV6oVkJD5WbJq2tbNSZUXff5WcggMdeMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

TuZhyeF2NRjNYCQJaiV0NkAV6oVkJD5WbJq2tbNSZUXff5WcggMdeMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

164 ms

ORBFyy_J1l7O3Yt8nro3iNNJnEqg_p245jp2QpEVEe9ff4egggMdeMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

ORBFyy_J1l7O3Yt8nro3iNNJnEqg_p245jp2QpEVEe9ff4egggMdeMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

164 ms

ga.js

ga.js

30 ms

__utm.gif

__utm.gif

26 ms

p.gif

p.gif

123 ms

SEO Factors

applift.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Applift.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Applift.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

applift.com

Open Graph description is not detected on the main page of Applift. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: