Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

ararental.org

American Rental Association

Page Load Speed

7.9 sec in total

First Response

2.9 sec

Resources Loaded

4.8 sec

Page Rendered

199 ms

ararental.org screenshot

About Website

Welcome to ararental.org homepage info - get ready to check Ara Rental best content for United States right away, or after learning these important things about ararental.org

The American Rental Association exists to promote the success of our members and advance the growth of the equipment and event rental industry.

Visit ararental.org

Key Findings

We analyzed Ararental.org page load time and found that the first response time was 2.9 sec and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

ararental.org performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value6.6 s

38/100

10%

TBT (Total Blocking Time)

Value910 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0.894

3/100

15%

TTI (Time to Interactive)

Value11.9 s

17/100

10%

Network Requests Diagram

www.ararental.org

2916 ms

default.css

262 ms

ie.css

199 ms

module.css

141 ms

module.css

90 ms

Our browser made a total of 67 requests to load all elements on the main page. We found that 87% of them (58 requests) were addressed to the original Ararental.org, 3% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Ararental.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (60%)

Content Size

3.1 MB

After Optimization

1.2 MB

In fact, the total size of Ararental.org main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-66%

Potential reduce by 253.7 kB

  • Original 385.7 kB
  • After minification 340.0 kB
  • After compression 132.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 45.8 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 253.7 kB or 66% of the original size.

Image Optimization

-11%

Potential reduce by 89.7 kB

  • Original 823.9 kB
  • After minification 734.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ara Rental needs image optimization as it can save up to 89.7 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-79%

Potential reduce by 1.3 MB

  • Original 1.6 MB
  • After minification 1.1 MB
  • After compression 323.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 79% of the original size.

CSS Optimization

-86%

Potential reduce by 255.4 kB

  • Original 296.6 kB
  • After minification 200.5 kB
  • After compression 41.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ararental.org needs all CSS files to be minified and compressed as it can save up to 255.4 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 44 (70%)

Requests Now

63

After Optimization

19

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ara Rental. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ararental.org accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

ararental.org best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

ararental.org SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UNICODE

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ararental.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ararental.org main page’s claimed encoding is unicode. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ara Rental. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: