Tools & Wizards About Us
ardentpromotions.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

ardentpromotions.com

HALO Branded Solutions | A Promotional & Recognition Company

Page Load Speed

2.6 sec in total

First Response

352 ms

Resources Loaded

1.7 sec

Page Rendered

545 ms

ardentpromotions.com screenshot

About Website

Click here to check amazing Ardentpromotions content. Otherwise, check out these important facts you probably never knew about ardentpromotions.com

HALO Branded Solutions helps our clients capture the attention of their most important audiences to increase brand awareness.

Visit ardentpromotions.com

Key Findings

We analyzed Ardentpromotions.com page load time and found that the first response time was 352 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

ardentpromotions.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value9.8 s

0/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value2,970 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value27.5 s

0/100

10%

Network Requests Diagram

halo.com

352 ms

sbi-styles.min.css

135 ms

main.css

155 ms

jquery.min.js

86 ms

forms2.min.js

242 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Ardentpromotions.com, 1% (1 request) were made to Info.halorecognition.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (518 ms) relates to the external source Halo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 362.1 kB (31%)

Content Size

1.2 MB

After Optimization

802.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ardentpromotions.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 600.8 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 312.9 kB

  • Original 347.7 kB
  • After minification 295.2 kB
  • After compression 34.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 52.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 312.9 kB or 90% of the original size.

Image Optimization

-2%

Potential reduce by 11.8 kB

  • Original 600.8 kB
  • After minification 589.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ardentpromotions images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 953 B

  • Original 164.4 kB
  • After minification 164.4 kB
  • After compression 163.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-71%

Potential reduce by 36.4 kB

  • Original 51.4 kB
  • After minification 15.7 kB
  • After compression 15.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ardentpromotions.com needs all CSS files to be minified and compressed as it can save up to 36.4 kB or 71% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (16%)

Requests Now

69

After Optimization

58

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ardentpromotions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

halo.com

halo.com

352 ms

sbi-styles.min.css

sbi-styles.min.css

135 ms

main.css

main.css

155 ms

jquery.min.js

jquery.min.js

86 ms

forms2.min.js

forms2.min.js

242 ms

main.js

main.js

191 ms

new-tab.js

new-tab.js

261 ms

sbi-scripts.min.js

sbi-scripts.min.js

241 ms

_Incapsula_Resource

_Incapsula_Resource

187 ms

gtm.js

gtm.js

152 ms

sbi-sprite.png

sbi-sprite.png

100 ms

Branded-Merch-Thumb.webp

Branded-Merch-Thumb.webp

125 ms

employee-engagement-and-recognition-trends-2023.webp

employee-engagement-and-recognition-trends-2023.webp

101 ms

tab-retail-uniforms.webp

tab-retail-uniforms.webp

125 ms

halo-creative-services-001-md.webp

halo-creative-services-001-md.webp

101 ms

industries-web.webp

industries-web.webp

159 ms

halo-culture-001-md.webp

halo-culture-001-md.webp

162 ms

halo-sustainability-001-md.webp

halo-sustainability-001-md.webp

157 ms

Employee-Wellbeing.webp

Employee-Wellbeing.webp

168 ms

halo-holiday-kitting-001-md.webp

halo-holiday-kitting-001-md.webp

220 ms

The-Holiday-Collection_600Wx343h.webp

The-Holiday-Collection_600Wx343h.webp

177 ms

delivering-a-memorable-holiday-experience-banner.webp

delivering-a-memorable-holiday-experience-banner.webp

233 ms

Blog-Warm-Weather-Workers-Web.webp

Blog-Warm-Weather-Workers-Web.webp

232 ms

Art-and-Science-of-Company-Swag-web.webp

Art-and-Science-of-Company-Swag-web.webp

229 ms

Cool-Merch-2024-Cover.webp

Cool-Merch-2024-Cover.webp

249 ms

halo-catalog-hero-essentials-may-2023-square.webp

halo-catalog-hero-essentials-may-2023-square.webp

242 ms

halo-branded-merchandise-021-md.webp

halo-branded-merchandise-021-md.webp

303 ms

halo-catalog-hero-drinkware-june-2023-square.webp

halo-catalog-hero-drinkware-june-2023-square.webp

298 ms

backpack.webp

backpack.webp

306 ms

halo-cat-notebooks.webp

halo-cat-notebooks.webp

296 ms

3440-G500.webp

3440-G500.webp

306 ms

National-Hydration-Day-3.webp

National-Hydration-Day-3.webp

327 ms

girl-in-bucket-hat.webp

girl-in-bucket-hat.webp

385 ms

the-ultimate-guide-to-kitted-swag-2022-post.webp

the-ultimate-guide-to-kitted-swag-2022-post.webp

367 ms

Brand-Show-Simple-2024-Guy.webp

Brand-Show-Simple-2024-Guy.webp

386 ms

2.webp

2.webp

434 ms

halo-summer-spring-2022.webp

halo-summer-spring-2022.webp

399 ms

hero-sliding-5.webp

hero-sliding-5.webp

452 ms

hero-sliding-3.webp

hero-sliding-3.webp

460 ms

Spark-Spread-1.webp

Spark-Spread-1.webp

454 ms

carat-white.svg

carat-white.svg

446 ms

carat-magenta.svg

carat-magenta.svg

456 ms

tab-break-through-program.webp

tab-break-through-program.webp

494 ms

Restaurant-Uniforms-web.webp

Restaurant-Uniforms-web.webp

514 ms

HD.png

HD.png

435 ms

audi-1.gif

audi-1.gif

415 ms

topgolf2.gif

topgolf2.gif

419 ms

Krispy-Kreme.png

Krispy-Kreme.png

421 ms

BuenosAires-Bold.woff

BuenosAires-Bold.woff

497 ms

BuenosAires-Regular.woff

BuenosAires-Regular.woff

488 ms

BuenosAires-SemiBold.woff

BuenosAires-SemiBold.woff

450 ms

popeyes.png

popeyes.png

433 ms

ACS.jpg

ACS.jpg

433 ms

vw2.gif

vw2.gif

428 ms

mod-pizza-sm-web.png

mod-pizza-sm-web.png

466 ms

Allstate2.jpg

Allstate2.jpg

458 ms

arbys-fi.jpg

arbys-fi.jpg

422 ms

bobcat.png

bobcat.png

419 ms

wawa.jpg

wawa.jpg

417 ms

parexal.png

parexal.png

434 ms

logo-smash-burger-2.jpg

logo-smash-burger-2.jpg

449 ms

Luxco.png

Luxco.png

444 ms

HALO_Holiday_2022_39_Flat-web.jpg

HALO_Holiday_2022_39_Flat-web.jpg

518 ms

halo-catalog-hero-essentials-may-2023-square.jpg

halo-catalog-hero-essentials-may-2023-square.jpg

425 ms

halo-catalog-hero-apparel-june-2023-square.jpg

halo-catalog-hero-apparel-june-2023-square.jpg

409 ms

halo-catalog-hero-drinkware-june-2023-square.jpg

halo-catalog-hero-drinkware-june-2023-square.jpg

425 ms

Intentional-Gifting-2-1360x1264-c-default.webp

Intentional-Gifting-2-1360x1264-c-default.webp

449 ms

halo-holiday-kitting-002-md-1360x1264-c-default.webp

halo-holiday-kitting-002-md-1360x1264-c-default.webp

495 ms

Employee-Wellbeing-1360x1264-c-default.webp

Employee-Wellbeing-1360x1264-c-default.webp

412 ms

Cool-Merch-2024-Cover-1360x1264-c-default.webp

Cool-Merch-2024-Cover-1360x1264-c-default.webp

442 ms

placeholder.png

placeholder.png

402 ms

halo-logo-1.svg

halo-logo-1.svg

411 ms

_Incapsula_Resource

_Incapsula_Resource

366 ms

Accessibility Review

ardentpromotions.com accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role] values are not valid

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ardentpromotions.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ardentpromotions.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ardentpromotions.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ardentpromotions.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ardentpromotions.com

Open Graph data is detected on the main page of Ardentpromotions. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: