Tools & Wizards About Us
ardmore.co.uk screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

ardmore.co.uk

Welcome to Ardmore | Advertising & Marketing Agency | Belfast

Page Load Speed

3.5 sec in total

First Response

229 ms

Resources Loaded

2.7 sec

Page Rendered

620 ms

ardmore.co.uk screenshot

About Website

Click here to check amazing Ardmore content. Otherwise, check out these important facts you probably never knew about ardmore.co.uk

We are a multi award-winning advertising & marketing agency. We deliver memorable campaigns built on the foundations of strategy and insight.

Visit ardmore.co.uk

Key Findings

We analyzed Ardmore.co.uk page load time and found that the first response time was 229 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ardmore.co.uk performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value12.0 s

0/100

10%

LCP (Largest Contentful Paint)

Value15.1 s

0/100

25%

SI (Speed Index)

Value14.3 s

1/100

10%

TBT (Total Blocking Time)

Value310 ms

78/100

30%

CLS (Cumulative Layout Shift)

Value0.029

100/100

15%

TTI (Time to Interactive)

Value22.0 s

1/100

10%

Network Requests Diagram

ardmore.co.uk

229 ms

www.ardmore.co.uk

495 ms

2ruru.css

219 ms

2ruru.css

222 ms

2ruru.css

292 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 82% of them (60 requests) were addressed to the original Ardmore.co.uk, 4% (3 requests) were made to Use.typekit.net and 4% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (963 ms) belongs to the original domain Ardmore.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (42%)

Content Size

5.2 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ardmore.co.uk main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 101.4 kB

  • Original 125.3 kB
  • After minification 123.4 kB
  • After compression 24.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 101.4 kB or 81% of the original size.

Image Optimization

-8%

Potential reduce by 223.3 kB

  • Original 2.9 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ardmore images are well optimized though.

JavaScript Optimization

-81%

Potential reduce by 716.5 kB

  • Original 879.2 kB
  • After minification 656.5 kB
  • After compression 162.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 716.5 kB or 81% of the original size.

CSS Optimization

-87%

Potential reduce by 1.1 MB

  • Original 1.3 MB
  • After minification 1.2 MB
  • After compression 176.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ardmore.co.uk needs all CSS files to be minified and compressed as it can save up to 1.1 MB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (64%)

Requests Now

64

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ardmore. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ardmore.co.uk

ardmore.co.uk

229 ms

www.ardmore.co.uk

www.ardmore.co.uk

495 ms

2ruru.css

2ruru.css

219 ms

2ruru.css

2ruru.css

222 ms

2ruru.css

2ruru.css

292 ms

zxq6miv.css

zxq6miv.css

74 ms

2ruru.css

2ruru.css

296 ms

2ruru.css

2ruru.css

221 ms

2ruru.css

2ruru.css

373 ms

2ruru.css

2ruru.css

293 ms

2ruru.css

2ruru.css

658 ms

2ruru.css

2ruru.css

296 ms

2ruw7.css

2ruw7.css

363 ms

2ruru.css

2ruru.css

364 ms

2ruru.css

2ruru.css

514 ms

2ruru.css

2ruru.css

517 ms

2ruw7.css

2ruw7.css

581 ms

2ruru.css

2ruru.css

509 ms

jquery.min.js

jquery.min.js

520 ms

jquery-migrate.min.js

jquery-migrate.min.js

583 ms

cookie-law-info-public.js

cookie-law-info-public.js

585 ms

tpbr_front.min.js

tpbr_front.min.js

585 ms

wpstg-blank-loader.js

wpstg-blank-loader.js

594 ms

js

js

70 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

30 ms

jquery-ui.js

jquery-ui.js

36 ms

jquery.slidereveal.min.js

jquery.slidereveal.min.js

336 ms

js

js

100 ms

salient-social.js

salient-social.js

650 ms

jquery.easing.js

jquery.easing.js

652 ms

jquery.mousewheel.js

jquery.mousewheel.js

773 ms

priority.js

priority.js

774 ms

transit.js

transit.js

774 ms

waypoints.js

waypoints.js

775 ms

imagesLoaded.min.js

imagesLoaded.min.js

774 ms

hoverintent.js

hoverintent.js

775 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

849 ms

superfish.js

superfish.js

775 ms

init.js

init.js

963 ms

touchswipe.min.js

touchswipe.min.js

853 ms

js_composer_front.min.js

js_composer_front.min.js

853 ms

p.css

p.css

23 ms

gtm.js

gtm.js

84 ms

fbevents.js

fbevents.js

129 ms

insight.min.js

insight.min.js

134 ms

Ardmore-Logo-Orange-Triangle.png

Ardmore-Logo-Orange-Triangle.png

133 ms

ArdmoreGroup-Lockup-01.png

ArdmoreGroup-Lockup-01.png

199 ms

GS-White-RGB.png

GS-White-RGB.png

274 ms

Network-Rail-Logo-170px.png

Network-Rail-Logo-170px.png

199 ms

Copeland-Logo-White-banner-1.png

Copeland-Logo-White-banner-1.png

201 ms

lv-removebg-preview-1.png

lv-removebg-preview-1.png

198 ms

Google-Ads-Partner-Logo.png

Google-Ads-Partner-Logo.png

273 ms

worldwide-partners.png

worldwide-partners.png

273 ms

ipa.png

ipa.png

274 ms

ardmore-logo.png

ardmore-logo.png

274 ms

009770-Ardmore-Creativepool-2023-1924x582_V2-scaled.jpg

009770-Ardmore-Creativepool-2023-1924x582_V2-scaled.jpg

294 ms

002737-Campaign-Worlds-Top-Indie-Agencies-Banner_new.png

002737-Campaign-Worlds-Top-Indie-Agencies-Banner_new.png

298 ms

018446-Ardmore-Wesbite-Case-Study_Go-Succeed_Header-Image_V1.jpg

018446-Ardmore-Wesbite-Case-Study_Go-Succeed_Header-Image_V1.jpg

364 ms

Network-Rail-1920.jpg

Network-Rail-1920.jpg

295 ms

Copeland-NavyStrength-1920x480-copy.jpg

Copeland-NavyStrength-1920x480-copy.jpg

297 ms

F1-1920-X-525-copy.jpg

F1-1920-X-525-copy.jpg

585 ms

OpenSans-Bold.woff

OpenSans-Bold.woff

271 ms

OpenSans-SemiBold.woff

OpenSans-SemiBold.woff

295 ms

OpenSans-Regular.woff

OpenSans-Regular.woff

311 ms

OpenSans-Light.woff

OpenSans-Light.woff

311 ms

d

d

38 ms

d

d

52 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

349 ms

insight_tag_errors.gif

insight_tag_errors.gif

40 ms

018446-Ardmore-Wesbite-Case-Study_Go-Succeed_Video-Thumbnail_V1.jpg

018446-Ardmore-Wesbite-Case-Study_Go-Succeed_Video-Thumbnail_V1.jpg

219 ms

Video-Thumbnail.jpg

Video-Thumbnail.jpg

153 ms

LV-F1-2.png

LV-F1-2.png

153 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

73 ms

Accessibility Review

ardmore.co.uk accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ardmore.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

ardmore.co.uk SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ardmore.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ardmore.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ardmore.co.uk

Open Graph data is detected on the main page of Ardmore. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: