Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

arizonamarketingassociation.org

Phoenix Business Marketing | Business Marketing in Phoenix

Page Load Speed

2 sec in total

First Response

116 ms

Resources Loaded

1.7 sec

Page Rendered

203 ms

arizonamarketingassociation.org screenshot

About Website

Welcome to arizonamarketingassociation.org homepage info - get ready to check Arizona Marketing Association best content right away, or after learning these important things about arizonamarketingassociation.org

Looking for business marketing strategies and ideas to increase sales? Look no further than your Phoenix GKIC business marketing expert, Chuck Trautman.

Visit arizonamarketingassociation.org

Key Findings

We analyzed Arizonamarketingassociation.org page load time and found that the first response time was 116 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

arizonamarketingassociation.org performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value7.7 s

24/100

10%

TBT (Total Blocking Time)

Value910 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0.257

48/100

15%

TTI (Time to Interactive)

Value12.2 s

15/100

10%

Network Requests Diagram

arizonamarketingassociation.org

116 ms

style.css

47 ms

purple.css

42 ms

js

15 ms

core.css

44 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 79% of them (87 requests) were addressed to the original Arizonamarketingassociation.org, 5% (5 requests) were made to Screencast.com and 3% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Arizonamarketingassociation.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 369.3 kB (18%)

Content Size

2.0 MB

After Optimization

1.6 MB

In fact, the total size of Arizonamarketingassociation.org main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 38.2 kB

  • Original 50.3 kB
  • After minification 48.6 kB
  • After compression 12.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.2 kB or 76% of the original size.

Image Optimization

-5%

Potential reduce by 54.8 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Arizona Marketing Association images are well optimized though.

JavaScript Optimization

-35%

Potential reduce by 261.2 kB

  • Original 752.1 kB
  • After minification 750.7 kB
  • After compression 490.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 261.2 kB or 35% of the original size.

CSS Optimization

-19%

Potential reduce by 15.0 kB

  • Original 78.9 kB
  • After minification 78.9 kB
  • After compression 63.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Arizonamarketingassociation.org needs all CSS files to be minified and compressed as it can save up to 15.0 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 62 (60%)

Requests Now

104

After Optimization

42

The browser has sent 104 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Arizona Marketing Association. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

arizonamarketingassociation.org accessibility score

69

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

High

<object> elements do not have alternate text

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

arizonamarketingassociation.org best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

arizonamarketingassociation.org SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Document uses plugins

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Arizonamarketingassociation.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Arizonamarketingassociation.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Arizona Marketing Association. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: