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asb.com.au screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 79% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

asb.com.au

ASB Branded Merchandise | Products branded with your logo

Page Load Speed

4.2 sec in total

First Response

241 ms

Resources Loaded

3.3 sec

Page Rendered

660 ms

asb.com.au screenshot

About Website

Welcome to asb.com.au homepage info - get ready to check ASB best content right away, or after learning these important things about asb.com.au

ASB Branded Merchandise is one of Australia’s leading merchandise agencies, focused on delivering quality service, and crafting quality branded experiences.

Visit asb.com.au

Key Findings

We analyzed Asb.com.au page load time and found that the first response time was 241 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

asb.com.au performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value33.9 s

0/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value2,280 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value16.9 s

5/100

10%

Network Requests Diagram

asb.com.au

241 ms

www.asb.com.au

294 ms

style.min.css

227 ms

main.css

265 ms

jquery.min.js

241 ms

Our browser made a total of 114 requests to load all elements on the main page. We found that 52% of them (59 requests) were addressed to the original Asb.com.au, 23% (26 requests) were made to Cdn.asb.com.au and 6% (7 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Cdn.asb.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 137.2 kB (3%)

Content Size

4.5 MB

After Optimization

4.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Asb.com.au main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 118.3 kB

  • Original 145.6 kB
  • After minification 132.4 kB
  • After compression 27.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 118.3 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 10.5 kB

  • Original 4.0 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ASB images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 8.4 kB

  • Original 322.1 kB
  • After minification 322.1 kB
  • After compression 313.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 24.6 kB
  • After minification 24.6 kB
  • After compression 24.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Asb.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 66 (63%)

Requests Now

105

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 105 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ASB. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

asb.com.au

asb.com.au

241 ms

www.asb.com.au

www.asb.com.au

294 ms

style.min.css

style.min.css

227 ms

main.css

main.css

265 ms

jquery.min.js

jquery.min.js

241 ms

jquery-migrate.min.js

jquery-migrate.min.js

244 ms

js

js

66 ms

email-decode.min.js

email-decode.min.js

17 ms

dashicons.min.css

dashicons.min.css

257 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

242 ms

clipboard.min.js

clipboard.min.js

540 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

543 ms

jquery.multiselect.js

jquery.multiselect.js

536 ms

enquire.min.js

enquire.min.js

544 ms

savvior.min.js

savvior.min.js

546 ms

main.js

main.js

543 ms

api.js

api.js

47 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

747 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

764 ms

wp-polyfill.min.js

wp-polyfill.min.js

775 ms

dom-ready.min.js

dom-ready.min.js

772 ms

hooks.min.js

hooks.min.js

1184 ms

i18n.min.js

i18n.min.js

773 ms

a11y.min.js

a11y.min.js

1434 ms

jquery.json.min.js

jquery.json.min.js

951 ms

gravityforms.min.js

gravityforms.min.js

961 ms

api.js

api.js

73 ms

moxie.min.js

moxie.min.js

969 ms

plupload.min.js

plupload.min.js

990 ms

utils.min.js

utils.min.js

1170 ms

vendor-theme.min.js

vendor-theme.min.js

1183 ms

scripts-theme.min.js

scripts-theme.min.js

1191 ms

frontend.min.js

frontend.min.js

1663 ms

css2

css2

46 ms

gtm.js

gtm.js

142 ms

DTAD-2023-07-26-08h39m39s148-e1690420864689-768x494.png

DTAD-2023-07-26-08h39m39s148-e1690420864689-768x494.png

125 ms

logo.svg

logo.svg

1493 ms

icon_cart_purple.svg

icon_cart_purple.svg

1044 ms

icon_arrow-right.svg

icon_arrow-right.svg

1048 ms

icon_search-burger_white.svg

icon_search-burger_white.svg

1060 ms

icon_clear.svg

icon_clear.svg

1270 ms

icon_search-voice.svg

icon_search-voice.svg

1279 ms

icon_search.svg

icon_search.svg

1284 ms

icon_nav-arrow-right_yellow.svg

icon_nav-arrow-right_yellow.svg

1299 ms

bg_page-header_bottom_dark-purple.svg

bg_page-header_bottom_dark-purple.svg

1514 ms

bg_home-banner.svg

bg_home-banner.svg

1515 ms

bg_home-banner_mobile.svg

bg_home-banner_mobile.svg

1517 ms

bg_fullwidth-image-slider.svg

bg_fullwidth-image-slider.svg

1521 ms

icon_arrow-small-round-left_white.svg

icon_arrow-small-round-left_white.svg

1528 ms

icon_arrow-small-round-right_white.svg

icon_arrow-small-round-right_white.svg

1703 ms

bg_our-clients.svg

bg_our-clients.svg

1706 ms

fittingservice-768x491.jpg

fittingservice-768x491.jpg

140 ms

homebanner-scaled.jpg

homebanner-scaled.jpg

957 ms

ASB-Australian-Reach-Map-Graphic-12-768x640.png

ASB-Australian-Reach-Map-Graphic-12-768x640.png

959 ms

icon_fullwidth-image-slider_03.png

icon_fullwidth-image-slider_03.png

387 ms

icon_fullwidth-image-slider_02.png

icon_fullwidth-image-slider_02.png

172 ms

icon_fullwidth-image-slider_01.png

icon_fullwidth-image-slider_01.png

172 ms

PXL_20230418_060235574.PORTRAIT.jpg

PXL_20230418_060235574.PORTRAIT.jpg

185 ms

T4-Arrivals-scaled.jpg

T4-Arrivals-scaled.jpg

187 ms

2A4A1983.jpeg

2A4A1983.jpeg

187 ms

uon-header.jpg

uon-header.jpg

2338 ms

Caps-students-catching-up-with-Peter-Farmer-at-the-footy.jpg

Caps-students-catching-up-with-Peter-Farmer-at-the-footy.jpg

233 ms

Deloitte-Australia.svg

Deloitte-Australia.svg

221 ms

Synergy.svg

Synergy.svg

275 ms

toll-group.svg

toll-group.svg

279 ms

Air-Bnb.svg

Air-Bnb.svg

279 ms

Sorrento-SLSC.svg

Sorrento-SLSC.svg

297 ms

amazon.svg

amazon.svg

295 ms

Sales-Force.svg

Sales-Force.svg

377 ms

WACA-204x300.png

WACA-204x300.png

378 ms

PN-Bank.svg

PN-Bank.svg

379 ms

VicRoads.svg

VicRoads.svg

381 ms

523A8897-768x512.jpg

523A8897-768x512.jpg

651 ms

DTAD-2023-07-26-08h38m49s503-768x432.png

DTAD-2023-07-26-08h38m49s503-768x432.png

1014 ms

Certified_B_Corporation_B_Corp_Logo_2022_white-square-250x250.png

Certified_B_Corporation_B_Corp_Logo_2022_white-square-250x250.png

630 ms

Square-Partner-logo_statement_reversed-250x250.png

Square-Partner-logo_statement_reversed-250x250.png

642 ms

7cHqv4kjgoGqM7E3t-4c4A.ttf

7cHqv4kjgoGqM7E3t-4c4A.ttf

56 ms

7cHqv4kjgoGqM7E30-8c4A.ttf

7cHqv4kjgoGqM7E30-8c4A.ttf

135 ms

7cHqv4kjgoGqM7E3_-gc4A.ttf

7cHqv4kjgoGqM7E3_-gc4A.ttf

137 ms

7cHpv4kjgoGqM7EPCw.ttf

7cHpv4kjgoGqM7EPCw.ttf

139 ms

8775085.js

8775085.js

126 ms

js

js

72 ms

insight.min.js

insight.min.js

70 ms

destination

destination

138 ms

8775085.js

8775085.js

111 ms

icon_arrow-right_yellow.svg

icon_arrow-right_yellow.svg

1557 ms

logo_white.svg

logo_white.svg

1548 ms

icon_chat.svg

icon_chat.svg

1560 ms

icon_share.svg

icon_share.svg

1563 ms

icon_feedback.svg

icon_feedback.svg

1737 ms

icon_top.svg

icon_top.svg

1741 ms

recaptcha__en.js

recaptcha__en.js

121 ms

insight_tag_errors.gif

insight_tag_errors.gif

299 ms

fb.js

fb.js

99 ms

banner.js

banner.js

99 ms

conversations-embed.js

conversations-embed.js

104 ms

bg_footer-cta.svg

bg_footer-cta.svg

1549 ms

bg_footer.svg

bg_footer.svg

1551 ms

icon_arrow-small-bottom_yellow.svg

icon_arrow-small-bottom_yellow.svg

1553 ms

icon_linkedin.svg

icon_linkedin.svg

1526 ms

icon_facebook.svg

icon_facebook.svg

1694 ms

icon_instagram.svg

icon_instagram.svg

1554 ms

icon_youtube.svg

icon_youtube.svg

1572 ms

anchor

anchor

45 ms

styles__ltr.css

styles__ltr.css

5 ms

recaptcha__en.js

recaptcha__en.js

10 ms

sLPIoIr_9R2H1vFE63bCW9_RmUPMbLk-XyKwDAco0G4.js

sLPIoIr_9R2H1vFE63bCW9_RmUPMbLk-XyKwDAco0G4.js

35 ms

webworker.js

webworker.js

79 ms

logo_48.png

logo_48.png

23 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

24 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

24 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

25 ms

recaptcha__en.js

recaptcha__en.js

8 ms

main.js

main.js

7 ms

Accessibility Review

asb.com.au accessibility score

92

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

asb.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

asb.com.au SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Asb.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Asb.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

asb.com.au

Open Graph data is detected on the main page of ASB. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: