Tools & Wizards About Us
ascendinbound.com screenshot

Report Summary

  • 66

    Performance

    Renders faster than
    79% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

ascendinbound.com

Digital Marketing Agency - Ascend Strategy & Design

Page Load Speed

3.9 sec in total

First Response

36 ms

Resources Loaded

2.4 sec

Page Rendered

1.5 sec

ascendinbound.com screenshot

About Website

Click here to check amazing Ascend Inbound content. Otherwise, check out these important facts you probably never knew about ascendinbound.com

Ascend is a full-service digital marketing agency specializing in HubSpot, revenue operations, web design and creative.

Visit ascendinbound.com

Key Findings

We analyzed Ascendinbound.com page load time and found that the first response time was 36 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ascendinbound.com performance score

66

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

39/100

25%

SI (Speed Index)

Value3.9 s

83/100

10%

TBT (Total Blocking Time)

Value340 ms

74/100

30%

CLS (Cumulative Layout Shift)

Value0.039

100/100

15%

TTI (Time to Interactive)

Value8.4 s

39/100

10%

Network Requests Diagram

ascendinbound.com

36 ms

ascend.digital

232 ms

layout.min.css

61 ms

styles.min.css

55 ms

header.min.css

61 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 9% of them (8 requests) were addressed to the original Ascendinbound.com, 85% (77 requests) were made to Ascend.digital and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Ascend.digital.

Page Optimization Overview & Recommendations

Page size can be reduced by 304.7 kB (17%)

Content Size

1.8 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ascendinbound.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 209.4 kB

  • Original 243.9 kB
  • After minification 212.0 kB
  • After compression 34.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.9 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 209.4 kB or 86% of the original size.

Image Optimization

-6%

Potential reduce by 82.2 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ascend Inbound images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 7.3 kB

  • Original 60.3 kB
  • After minification 60.3 kB
  • After compression 52.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 7.3 kB or 12% of the original size.

CSS Optimization

-18%

Potential reduce by 5.7 kB

  • Original 31.2 kB
  • After minification 31.2 kB
  • After compression 25.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ascendinbound.com needs all CSS files to be minified and compressed as it can save up to 5.7 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (44%)

Requests Now

89

After Optimization

50

  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ascend Inbound. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ascendinbound.com

ascendinbound.com

36 ms

ascend.digital

ascend.digital

232 ms

layout.min.css

layout.min.css

61 ms

styles.min.css

styles.min.css

55 ms

header.min.css

header.min.css

61 ms

mh-animations.min.css

mh-animations.min.css

67 ms

module_123614044530_section-heading.min.css

module_123614044530_section-heading.min.css

236 ms

module_123612068278_cascading-items.min.css

module_123612068278_cascading-items.min.css

296 ms

marquee.min.css

marquee.min.css

310 ms

mh-modules.min.css

mh-modules.min.css

96 ms

module_123613615540_logo-touter.min.css

module_123613615540_logo-touter.min.css

230 ms

module_5676378379.min.css

module_5676378379.min.css

321 ms

module_123613088414_accordion.css

module_123613088414_accordion.css

329 ms

swipe-track.min.css

swipe-track.min.css

267 ms

prepaint.min.js

prepaint.min.js

270 ms

js

js

67 ms

embed.js

embed.js

36 ms

global.min.js

global.min.js

297 ms

mh-animations.min.js

mh-animations.min.js

310 ms

project.js

project.js

420 ms

gsap.min.js

gsap.min.js

496 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

553 ms

header.min.js

header.min.js

420 ms

mh-tabs.min.js

mh-tabs.min.js

419 ms

module_123612068278_cascading-items.min.js

module_123612068278_cascading-items.min.js

540 ms

interactive-pattern.min.js

interactive-pattern.min.js

588 ms

module_127410323780_service-tabs.min.js

module_127410323780_service-tabs.min.js

620 ms

swipe-track.min.js

swipe-track.min.js

610 ms

module_123613088414_accordion.min.js

module_123613088414_accordion.min.js

758 ms

predictive-search.min.js

predictive-search.min.js

592 ms

1621453.js

1621453.js

653 ms

index.js

index.js

620 ms

Ascend-Blog-Post-Solutions-Architecture-Design-v2.jpg

Ascend-Blog-Post-Solutions-Architecture-Design-v2.jpg

380 ms

NO_burger-ascend-menu3.gif

NO_burger-ascend-menu3.gif

483 ms

Ascend-Menu-CTA-Graphic-2.jpg

Ascend-Menu-CTA-Graphic-2.jpg

529 ms

Ascend%20Icon%20-%20Diamond.svg

Ascend%20Icon%20-%20Diamond.svg

287 ms

Home%20Texture%201.png

Home%20Texture%201.png

673 ms

hero-2.png

hero-2.png

483 ms

hero-3b.png

hero-3b.png

651 ms

hero-1.png

hero-1.png

580 ms

Hubspot-CMS-Advanced-Implementation-accreditation-bw.png

Hubspot-CMS-Advanced-Implementation-accreditation-bw.png

719 ms

Hubspot-Platform-Enablement-Implementation-accreditation-bw.png

Hubspot-Platform-Enablement-Implementation-accreditation-bw.png

728 ms

Hubspot-solutions-architecture-design-Implementation-accreditation-bw.png

Hubspot-solutions-architecture-design-Implementation-accreditation-bw.png

697 ms

WG.png

WG.png

624 ms

allegis.png

allegis.png

664 ms

hearing%20first.png

hearing%20first.png

693 ms

iZ.png

iZ.png

704 ms

Portland%20State%202.png

Portland%20State%202.png

741 ms

TBN.png

TBN.png

763 ms

True%20North%20Logo%20White.png

True%20North%20Logo%20White.png

739 ms

Relo-logo.png

Relo-logo.png

749 ms

logo-white@2x%20(1).png

logo-white@2x%20(1).png

768 ms

ITVoice.png

ITVoice.png

797 ms

CBCBank.png

CBCBank.png

809 ms

Paramount_Logo_WHITE.png

Paramount_Logo_WHITE.png

781 ms

Ascend-Blog-Post-Three-Pillars.jpg

Ascend-Blog-Post-Three-Pillars.jpg

133 ms

Ascend-Blog-Post-17.jpg

Ascend-Blog-Post-17.jpg

382 ms

Ascend-Blog-Post-21.jpg

Ascend-Blog-Post-21.jpg

362 ms

Ascend-Blog-Building-Blocks.jpg

Ascend-Blog-Building-Blocks.jpg

439 ms

Ascend-Blog-Post-23.jpg

Ascend-Blog-Post-23.jpg

431 ms

Ascend-Blog-Post-hubspot.jpg

Ascend-Blog-Post-hubspot.jpg

165 ms

NaturesOwn-Logo_ascend-site.png

NaturesOwn-Logo_ascend-site.png

738 ms

hubspot_white.png

hubspot_white.png

758 ms

Hubspot-texture3b.jpg

Hubspot-texture3b.jpg

844 ms

pawel-czerwinski--vcE6c-UP9E-unsplash.jpg

pawel-czerwinski--vcE6c-UP9E-unsplash.jpg

1635 ms

pawel-czerwinski-K9KiZckmTac-unsplash.jpg

pawel-czerwinski-K9KiZckmTac-unsplash.jpg

1277 ms

yves-cedric-schulze-ics9UxicW78-unsplash.jpg

yves-cedric-schulze-ics9UxicW78-unsplash.jpg

1183 ms

AdobeStock_522562324.jpg

AdobeStock_522562324.jpg

1215 ms

Home%20Texture%202.png

Home%20Texture%202.png

668 ms

Home%20Office%201%20with%20badges.png

Home%20Office%201%20with%20badges.png

752 ms

Ascend-HUBSPOT-PLATINUM.png

Ascend-HUBSPOT-PLATINUM.png

753 ms

1680304390899-1.jpg

1680304390899-1.jpg

944 ms

Noah%20Yust.jpg

Noah%20Yust.jpg

814 ms

Hillary-Thompson-Testimonial-thumbnail-1.jpeg

Hillary-Thompson-Testimonial-thumbnail-1.jpeg

848 ms

Natalya.jpg

Natalya.jpg

1325 ms

conversations-embed.js

conversations-embed.js

61 ms

banner.js

banner.js

114 ms

1621453.js

1621453.js

121 ms

fb.js

fb.js

50 ms

Screenshot%202023-08-21%20at%203.28.28%20PM.png

Screenshot%202023-08-21%20at%203.28.28%20PM.png

851 ms

Ascend-Blog-Post-Demystifying.jpg

Ascend-Blog-Post-Demystifying.jpg

807 ms

Ascend-Blog-Post-Demystifying.jpg

Ascend-Blog-Post-Demystifying.jpg

876 ms

Ascend-Blog-Post-Solutions-Architecture-Design-v2.jpg

Ascend-Blog-Post-Solutions-Architecture-Design-v2.jpg

887 ms

Ascend-Blog-Post-Three-Pillars.jpg

Ascend-Blog-Post-Three-Pillars.jpg

829 ms

Ascend-Blog-Post-17.jpg

Ascend-Blog-Post-17.jpg

826 ms

Ascend-Blog-Post-21.jpg

Ascend-Blog-Post-21.jpg

1018 ms

Ascend-Blog-Building-Blocks.jpg

Ascend-Blog-Building-Blocks.jpg

984 ms

Ascend-Blog-Post-23.jpg

Ascend-Blog-Post-23.jpg

1068 ms

Ascend-Blog-Post-hubspot.jpg

Ascend-Blog-Post-hubspot.jpg

997 ms

Ascend-3.0-Scratch-explode-right-1.png

Ascend-3.0-Scratch-explode-right-1.png

980 ms

logo-reverse.svg

logo-reverse.svg

985 ms

Accessibility Review

ascendinbound.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ascendinbound.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

ascendinbound.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ascendinbound.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ascendinbound.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ascendinbound.com

Open Graph data is detected on the main page of Ascend Inbound. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: