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Page load speed analysis

  • 49/100

    Normal result
  • 4

    Successful tests
  • 4

    Failed tests
  • First response

    235 ms

  • Resources loaded

    13.3 sec

  • Page rendered

    449 ms

  • Total page load time

    13.9 sec

Click here to check amazing Asda Travel content for United Kingdom. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 235 ms and then it took 13.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Page optimization

  • HTML 58.9 kB
    Images 1.5 MB
    Javascripts 1.9 MB
    CSS 1.3 MB

    In fact, the total size of main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.9 MB which makes up the majority of the site volume.

    • Original 58.9 kB
    • After minification 58.2 kB
    • After compression 12.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.6 kB or 79% of the original size.

    • Original 1.5 MB
    • After optimization 1.1 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Asda Travel needs image optimization as it can save up to 433.5 kB or 28% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 1.9 MB
    • After minification 1.9 MB
    • After compression 555.4 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 71% of the original size.

    • Original 1.3 MB
    • After minification 1.3 MB
    • After compression 732.4 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 586.4 kB or 44% of the original size.

Network requests diagram

  • fonts.css
  • main.css
  • system.js
  • scrollMonitorTj.js
  • config.js
  • build.js
  • parsley.min.js
  • 59D7BACCCA495B5EE.css
  • gtm.js
  • logo-mark.svg
  • logo-text.svg
  • abta-logo.svg
  • atol.svg
  • homepage-hero1.jpg
  • homepage-hero2.jpg
  • homepage-hero3.jpg
  • homepage-hero4.jpg
  • sprite.png
  • icon-dropdown.png
  • homepage-section-1-tile-1.jpg
  • homepage-section-1-tile-2.jpg
  • homepage-section-1-tile-3.jpg
  • homepage-section-1-tile-4.jpg
  • homepage-section-1-tile-5.jpg
  • homepage-section-1-tile-6.jpg
  • hotel1.jpg
  • hotel2.jpg
  • hotel3.jpg
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  • kLxF1CtQ==
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  • WwSHO5oJ7WZa8xo4aZnReds66YXkAx2fFOlj1sNixue3PG3x9PBvKX8DeR1C4Q==
  • system-polyfills.js
  • analytics.js
  • 1363.js
  • conversion_async.js
  • connect.js
  • collect
  • cst
  • widget_v2.134.js
  • popups.json
  • cross-storage-hub-dbf7dab6133bf24971739039322400c3.js
  • nr-885.min.js
  • identify.gif
  • track.gif
  • lead_scripts
  • b0ad24943f
  • inspectlet.js
  • 2121043220
  • s
  • 2UkQa68ZHVwcVDr1kf4cuw1xyy2qhUKr-banner
  • u
  • asda-travel.png
  • pages_v1_vendor-cc310c4875484389ef453f95835f0a3e.css
  • pages_v1-d1733c969afb2caa5db2d4e3c8a5d4c9.css
  • forms-simple-3.js
  • pages_v1_vendor-5f3895bc724814eed99716064f6e63da.js
  • pages_v1-1bdea9881de405133530956b71b29919.js
  • honeybadger-8ff558d8bf5aaae062a1ce5b53791a8e.js
  • en.js
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  • leIXOm9BKg==
  • aL63HcygAAVYuCCsAAA==
  • css
  • css
  • popups.json
  • sdk.js
  • widgets.js
  • platform.js
  • plusone.js
  • pinit.js
  • iframe_api
  • api.js
  • 549050
  • cst
  • AsdaFreestyle.ttf
  • recaptcha__en.js
  • identify.gif
  • track.gif
  • forms-simple-3.css
  • large.jpg
  • banner_image_missing.png
  • close_popup.png
  • cJZKeOuBrn4kERxqtaUH3T8E0i7KZn-EPnyo3HZu7kw.woff
  • DXI1ORHCpsQm3Vp6mXoaTXhCUOGz7vYGh680lGh-uXM.woff
  • MTP_ySUJH_bn48VBG8sNSnhCUOGz7vYGh680lGh-uXM.woff
  • lead_scripts
  • www-widgetapi.js
  • collect
  • pinit_main.js
  • cb=gapi.loaded_0
  • xd_arbiter.php
  • b0ad24943f
  • xd_arbiter.php

Our browser made a total of 116 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original, 25% (29 requests) were made to and 20% (23 requests) were made to . The less responsive or slowest element that took the longest time to load (3 sec) relates to the external source

Additional info on


The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Asda Travel. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 3 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
NS 86400
NS 86400
NS 86400
NS 86400

Language and encoding

Normal result


N/A  language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 76.2% of all visits is United Kingdom. It lies approximately 4320 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to United Kingdom or just closer to the user base.

Poor result