Access ashbystoutdoor.com. Lamar Advertising | Billboard, Digital, Transit and Airport Advertising

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value12.7 s

3/100

10%

TBT (Total Blocking Time)

Value3,080 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value19.9 s

2/100

10%

ashbystoutdoor.com

99 ms

www.lamar.com

168 ms

gtm.js

58 ms

LamarForms.css

12 ms

css

30 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Ashbystoutdoor.com, 69% (42 requests) were made to Lamar.com and 5% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Lamar.com.

Content Size

5.2 MB

After Optimization

4.8 MB

In fact, the total size of Ashbystoutdoor.com main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 65.2 kB

Original 76.9 kB
After minification 54.3 kB
After compression 11.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.6 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 65.2 kB or 85% of the original size.

Image Optimization

-5%

Potential reduce by 257.0 kB

Original 4.9 MB
After minification 4.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ashbystoutdoor images are well optimized though.

JavaScript Optimization

-21%

Potential reduce by 44.2 kB

Original 205.8 kB
After minification 205.6 kB
After compression 161.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 44.2 kB or 21% of the original size.

CSS Optimization

-49%

Potential reduce by 25.8 kB

Original 52.2 kB
After minification 52.1 kB
After compression 26.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ashbystoutdoor.com needs all CSS files to be minified and compressed as it can save up to 25.8 kB or 49% of the original size.

Requests Now

After Optimization

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ashbystoutdoor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Areas of Improvement

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ashbystoutdoor.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ashbystoutdoor.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ashbystoutdoor.com

Open Graph description is not detected on the main page of Ashbystoutdoor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Report Summary

Performance

Accessibility

Best Practices

SEO

Lamar Advertising | Billboard, Digital, Transit and Airport Advertising

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

ashbystoutdoor.com

www.lamar.com

gtm.js

LamarForms.css

css

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

ashbystoutdoor.com

www.lamar.com

gtm.js

LamarForms.css

css

Fonts.css

global.css

RTEStyles.css

js

gaTracking.js

IE.css

WebResource.axd

respond.min.js

jquery-1.9.1.min.js

jquery.labelify.js

global.js

jquery.carouFredSel-6.2.0-packed.js

main.js

PerficientAddedJS.js

jquery-ui-1.10.1.custom.min.js

ScriptResource.axd

ScriptResource.axd

snap-engage.js

gdpr-compliance-banner.js

js

8072.js

analytics.js

collect

www.lamar.com.json

cookieconsent.min.css

cookieconsent.min.js

collect

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