Tools & Wizards About Us
ashfordfinance.com screenshot

Report Summary

  • 60

    Performance

    Renders faster than
    75% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

ashfordfinance.com

Page Load Speed

4.2 sec in total

First Response

196 ms

Resources Loaded

3.9 sec

Page Rendered

134 ms

ashfordfinance.com screenshot

About Website

Welcome to ashfordfinance.com homepage info - get ready to check Ashfordfinance best content right away, or after learning these important things about ashfordfinance.com

Ashford Finance is a leading International Trade Financing Company based in New York, USA. Contact us for trade financing solutions to grow your business.

Visit ashfordfinance.com

Key Findings

We analyzed Ashfordfinance.com page load time and found that the first response time was 196 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ashfordfinance.com performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

18/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.2 s

74/100

10%

Network Requests Diagram

ashfordfinance.com

196 ms

www.ashfordfinance.com

373 ms

style.min.css

78 ms

social_widget.css

145 ms

merriweather-plus-montserrat-plus-inconsolata.css

190 ms

Our browser made a total of 23 requests to load all elements on the main page. We found that all of those requests were addressed to Ashfordfinance.com and no external sources were called. The less responsive or slowest element that took the longest time to load (373 ms) belongs to the original domain Ashfordfinance.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 55.9 kB (27%)

Content Size

210.1 kB

After Optimization

154.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ashfordfinance.com main page is 210.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. CSS take 75.9 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 21.8 kB

  • Original 29.5 kB
  • After minification 28.9 kB
  • After compression 7.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.8 kB or 74% of the original size.

Image Optimization

-1%

Potential reduce by 590 B

  • Original 58.5 kB
  • After minification 58.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ashfordfinance images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 9.3 kB

  • Original 46.2 kB
  • After minification 46.2 kB
  • After compression 36.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.3 kB or 20% of the original size.

CSS Optimization

-32%

Potential reduce by 24.1 kB

  • Original 75.9 kB
  • After minification 75.9 kB
  • After compression 51.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ashfordfinance.com needs all CSS files to be minified and compressed as it can save up to 24.1 kB or 32% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (46%)

Requests Now

13

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ashfordfinance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ashfordfinance.com

ashfordfinance.com

196 ms

www.ashfordfinance.com

www.ashfordfinance.com

373 ms

style.min.css

style.min.css

78 ms

social_widget.css

social_widget.css

145 ms

merriweather-plus-montserrat-plus-inconsolata.css

merriweather-plus-montserrat-plus-inconsolata.css

190 ms

genericons.css

genericons.css

246 ms

style.css

style.css

249 ms

blocks.css

blocks.css

204 ms

jquery.min.js

jquery.min.js

260 ms

jquery-migrate.min.js

jquery-migrate.min.js

211 ms

functions.js

functions.js

257 ms

shortcodes.css

shortcodes.css

320 ms

Home.png

Home.png

70 ms

import_financing.jpg

import_financing.jpg

71 ms

accounts-receivables-factoring.jpg

accounts-receivables-factoring.jpg

70 ms

montserrat-all-700-normal.woff

montserrat-all-700-normal.woff

125 ms

montserrat-all-400-normal.woff

montserrat-all-400-normal.woff

124 ms

merriweather-all-400-normal.woff

merriweather-all-400-normal.woff

132 ms

merriweather-all-700-normal.woff

merriweather-all-700-normal.woff

147 ms

merriweather-all-900-normal.woff

merriweather-all-900-normal.woff

156 ms

merriweather-all-400-italic.woff

merriweather-all-400-italic.woff

146 ms

merriweather-all-700-italic.woff

merriweather-all-700-italic.woff

252 ms

merriweather-all-900-italic.woff

merriweather-all-900-italic.woff

246 ms

Accessibility Review

ashfordfinance.com accessibility score

95

Accessibility Issues

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

ashfordfinance.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ashfordfinance.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ashfordfinance.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Ashfordfinance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ashfordfinance.com

Open Graph data is detected on the main page of Ashfordfinance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: