Tools & Wizards About Us
askphill.com screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

askphill.com

Ask Phill - We build data-driven, scalable e-commerce

Page Load Speed

2.8 sec in total

First Response

143 ms

Resources Loaded

800 ms

Page Rendered

1.9 sec

askphill.com screenshot

About Website

Visit askphill.com now to see the best up-to-date Ask Phill content for India and also check out these interesting facts you probably never knew about askphill.com

Amsterdam-based e-commerce agency specialising in headless development on Shopify Plus. We collaborate on strategy, design, development and data.

Visit askphill.com

Key Findings

We analyzed Askphill.com page load time and found that the first response time was 143 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

askphill.com performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

88/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

74/100

25%

SI (Speed Index)

Value5.2 s

59/100

10%

TBT (Total Blocking Time)

Value2,780 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.3 s

7/100

10%

Network Requests Diagram

askphill.com

143 ms

gtm.js

116 ms

ap.global.js

27 ms

ap.main.css

47 ms

preloads.js

110 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 84% of them (38 requests) were addressed to the original Askphill.com, 2% (1 request) were made to Googletagmanager.com and 2% (1 request) were made to Js.hs-scripts.com. The less responsive or slowest element that took the longest time to load (263 ms) belongs to the original domain Askphill.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 258.6 kB (8%)

Content Size

3.3 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Askphill.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 106.5 kB

  • Original 133.6 kB
  • After minification 125.3 kB
  • After compression 27.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 106.5 kB or 80% of the original size.

Image Optimization

-5%

Potential reduce by 144.9 kB

  • Original 3.0 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ask Phill images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 7.2 kB

  • Original 121.6 kB
  • After minification 121.6 kB
  • After compression 114.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 18.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 14 (34%)

Requests Now

41

After Optimization

27

  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ask Phill. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

askphill.com

askphill.com

143 ms

gtm.js

gtm.js

116 ms

ap.global.js

ap.global.js

27 ms

ap.main.css

ap.main.css

47 ms

preloads.js

preloads.js

110 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

94 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

96 ms

8387340.js

8387340.js

109 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

103 ms

hotjar-300990.js

hotjar-300990.js

133 ms

trekkie.storefront.4afbe92a12849f4ce6c6ac28d983dff93bf9b53f.min.js

trekkie.storefront.4afbe92a12849f4ce6c6ac28d983dff93bf9b53f.min.js

57 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

56 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

53 ms

2a882052ba634622b991b7ce937a0a24.thumbnail.0000000000_1x.jpg

2a882052ba634622b991b7ce937a0a24.thumbnail.0000000000_1x.jpg

80 ms

tagline-product-shoe-image_640x_094017bf-4cfa-46ff-84e2-abb324cb6735.webp

tagline-product-shoe-image_640x_094017bf-4cfa-46ff-84e2-abb324cb6735.webp

87 ms

shopify-checkout-best-in-world-1.jpg

shopify-checkout-best-in-world-1.jpg

79 ms

386693118_1011353716735395_3994652237692236034_n.jpg

386693118_1011353716735395_3994652237692236034_n.jpg

55 ms

mr-marvis-case-featured-image.jpg

mr-marvis-case-featured-image.jpg

77 ms

denham-case-featured-image.jpg

denham-case-featured-image.jpg

65 ms

shopify-logo.svg

shopify-logo.svg

104 ms

shaping-new-tomorrow-case-study-photo-1.jpg

shaping-new-tomorrow-case-study-photo-1.jpg

101 ms

395462363_891538428997277_32714375321951817_n.jpg

395462363_891538428997277_32714375321951817_n.jpg

155 ms

BOLDKING-8880-kopie.jpg

BOLDKING-8880-kopie.jpg

108 ms

North-Sails-apparel-photo-landscape.jpg

North-Sails-apparel-photo-landscape.jpg

131 ms

no-label-case-portrait-image.jpg

no-label-case-portrait-image.jpg

143 ms

malcolm-r-kente-team-member-ask-phill-engineering-manager.png

malcolm-r-kente-team-member-ask-phill-engineering-manager.png

122 ms

ines-ambrosio-team-member-ask-phill-digital-designer.png

ines-ambrosio-team-member-ask-phill-digital-designer.png

149 ms

diana-kucherbaeva-team-member-ask-phill-product-owner.png

diana-kucherbaeva-team-member-ask-phill-product-owner.png

195 ms

nicolas-troplent-team-member-ask-phill-front-end-developer.png

nicolas-troplent-team-member-ask-phill-front-end-developer.png

196 ms

jaap-takema-team-member-ask-phill-digital-designer.png

jaap-takema-team-member-ask-phill-digital-designer.png

196 ms

jamal-nasser-team-member-ask-phill-front-end-developer.png

jamal-nasser-team-member-ask-phill-front-end-developer.png

197 ms

wiebe-kaii-team-member-ask-phill-tech-lead.png

wiebe-kaii-team-member-ask-phill-tech-lead.png

205 ms

kelly-kulk-team-member-ask-phill-event-partnerships-manager_f9385a9d-ee9c-404c-a679-21f14bedd687.png

kelly-kulk-team-member-ask-phill-event-partnerships-manager_f9385a9d-ee9c-404c-a679-21f14bedd687.png

196 ms

gordon-so-team-member-ask-phill-head-of-tech_9f4c71f6-f829-4ccf-a39e-17897bdff5e7.png

gordon-so-team-member-ask-phill-head-of-tech_9f4c71f6-f829-4ccf-a39e-17897bdff5e7.png

223 ms

yasmin-van-nieuwland-team-member-ask-phill-shopify-consultant_bf71abb6-f586-4adc-9c44-e81b8805be16.png

yasmin-van-nieuwland-team-member-ask-phill-shopify-consultant_bf71abb6-f586-4adc-9c44-e81b8805be16.png

221 ms

zena-yankey-team-member-ask-phill-office-manager.png

zena-yankey-team-member-ask-phill-office-manager.png

228 ms

rethinking-headless-commerce-article-ask-phill-cover-3.jpg

rethinking-headless-commerce-article-ask-phill-cover-3.jpg

263 ms

d2c-summit-2023-ask-phill-thumbnail_1.webp

d2c-summit-2023-ask-phill-thumbnail_1.webp

241 ms

8387340.js

8387340.js

175 ms

fb.js

fb.js

50 ms

banner.js

banner.js

115 ms

collectedforms.js

collectedforms.js

56 ms

Inter-Bold.woff

Inter-Bold.woff

51 ms

Inter-SemiBold.woff

Inter-SemiBold.woff

66 ms

Inter-Regular.woff

Inter-Regular.woff

88 ms

Accessibility Review

askphill.com accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

askphill.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

askphill.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Askphill.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Askphill.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

askphill.com

Open Graph data is detected on the main page of Ask Phill. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: