Tools & Wizards About Us
aspiration.marketing screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

aspiration.marketing

Digital Marketing and Sales Expertise to help companies grow

Page Load Speed

2.7 sec in total

First Response

154 ms

Resources Loaded

1.7 sec

Page Rendered

767 ms

aspiration.marketing screenshot

About Website

Welcome to aspiration.marketing homepage info - get ready to check Aspiration best content for Canada right away, or after learning these important things about aspiration.marketing

A full-service marketing agency, Aspiration Marketing® expertise helps businesses grow through Inbound Marketing, SEO, PPC, Web Design, and more.

Visit aspiration.marketing

Key Findings

We analyzed Aspiration.marketing page load time and found that the first response time was 154 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

aspiration.marketing performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

57/100

25%

SI (Speed Index)

Value6.2 s

44/100

10%

TBT (Total Blocking Time)

Value3,880 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value17.6 s

4/100

10%

Network Requests Diagram

aspiration.marketing

154 ms

aspiration.marketing

82 ms

main.min.css

116 ms

theme-overrides.min.css

140 ms

module_55986548364_custom_search_input_2021.min.css

141 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 18% of them (19 requests) were addressed to the original Aspiration.marketing, 36% (39 requests) were made to Info.aspiration.marketing and 13% (14 requests) were made to No-cache.hubspot.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Info.aspiration.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 158.8 kB (31%)

Content Size

509.1 kB

After Optimization

350.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aspiration.marketing main page is 509.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 167.8 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 132.7 kB

  • Original 152.3 kB
  • After minification 134.7 kB
  • After compression 19.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.6 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 132.7 kB or 87% of the original size.

Image Optimization

-5%

Potential reduce by 8.2 kB

  • Original 167.8 kB
  • After minification 159.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aspiration images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 14.5 kB

  • Original 159.3 kB
  • After minification 159.3 kB
  • After compression 144.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-12%

Potential reduce by 3.4 kB

  • Original 29.7 kB
  • After minification 29.7 kB
  • After compression 26.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aspiration.marketing needs all CSS files to be minified and compressed as it can save up to 3.4 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (37%)

Requests Now

99

After Optimization

62

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aspiration. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

aspiration.marketing

aspiration.marketing

154 ms

aspiration.marketing

aspiration.marketing

82 ms

main.min.css

main.min.css

116 ms

theme-overrides.min.css

theme-overrides.min.css

140 ms

module_55986548364_custom_search_input_2021.min.css

module_55986548364_custom_search_input_2021.min.css

141 ms

LanguageSwitcher.css

LanguageSwitcher.css

36 ms

module_115965942806_Mega_Menu_2023.min.css

module_115965942806_Mega_Menu_2023.min.css

190 ms

module_58317024687_home-hero.min.css

module_58317024687_home-hero.min.css

157 ms

module_58147359101_icon-cards.min.css

module_58147359101_icon-cards.min.css

169 ms

module_58146151434_text-section.min.css

module_58146151434_text-section.min.css

173 ms

rss_post_listing.css

rss_post_listing.css

38 ms

module_59106087348_customer-grid.min.css

module_59106087348_customer-grid.min.css

166 ms

module_58319182860_recent-posts.min.css

module_58319182860_recent-posts.min.css

158 ms

module_154045801843_footer-nav-v2.min.css

module_154045801843_footer-nav-v2.min.css

190 ms

ae599fe139.js

ae599fe139.js

61 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

49 ms

current.js

current.js

87 ms

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311 ms

embed.js

embed.js

63 ms

main.min.js

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174 ms

project.js

project.js

47 ms

module_55986548364_custom_search_input_2021.min.js

module_55986548364_custom_search_input_2021.min.js

221 ms

project.js

project.js

63 ms

module_115965942806_Mega_Menu_2023.min.js

module_115965942806_Mega_Menu_2023.min.js

306 ms

web-interactives-embed.js

web-interactives-embed.js

64 ms

module_58317024687_home-hero.min.js

module_58317024687_home-hero.min.js

306 ms

rss_listing_asset.js

rss_listing_asset.js

48 ms

v2.js

v2.js

104 ms

1686933.js

1686933.js

113 ms

index.js

index.js

60 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

66 ms

css2

css2

30 ms

gtm.js

gtm.js

172 ms

search-icon-hi.png

search-icon-hi.png

598 ms

am_logo_black.png

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164 ms

interactive-163627382084.png

interactive-163627382084.png

232 ms

aspiration.marketing

aspiration.marketing

217 ms

Aspiration%20Marketing%20Agency.webp

Aspiration%20Marketing%20Agency.webp

207 ms

planning_icon.svg

planning_icon.svg

260 ms

seo_op_icon.svg

seo_op_icon.svg

262 ms

web_design.svg

web_design.svg

265 ms

web_analytics_icon.svg

web_analytics_icon.svg

264 ms

ppc_icon.svg

ppc_icon.svg

266 ms

career_icon.svg

career_icon.svg

263 ms

market_monitoring_icon.svg

market_monitoring_icon.svg

336 ms

hubspot_services_icon.svg

hubspot_services_icon.svg

336 ms

social_network_icon.svg

social_network_icon.svg

334 ms

seo_training_icon.svg

seo_training_icon.svg

337 ms

affiliate_marketing_icon.svg

affiliate_marketing_icon.svg

348 ms

am_cta_bg.webp

am_cta_bg.webp

335 ms

intertec_customer_logo.png

intertec_customer_logo.png

601 ms

goodvision_DARK_bottom_logos.png

goodvision_DARK_bottom_logos.png

561 ms

yarooms_bottom_logos.png

yarooms_bottom_logos.png

755 ms

simplicity_customer_logo.png

simplicity_customer_logo.png

550 ms

medicai_bottom_logo.png

medicai_bottom_logo.png

608 ms

intercash_logo2.png

intercash_logo2.png

575 ms

truly_bottom_logo.png

truly_bottom_logo.png

796 ms

tele-data_bottom_logos.png

tele-data_bottom_logos.png

799 ms

remitr_bottom_logos.png

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826 ms

ui-path_customer_logo.png

ui-path_customer_logo.png

957 ms

urbanair_bottom_logos.png

urbanair_bottom_logos.png

872 ms

locad_customer_logo.png

locad_customer_logo.png

1041 ms

k2_bottom_logos.png

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1096 ms

druid_customer_logo.png

druid_customer_logo.png

1021 ms

uber-cloud_customer_logo.png

uber-cloud_customer_logo.png

1075 ms

Blog_SEO_The%20Importance%20of%20Mobile-Friendly%20Website%20Design%20for%20SEO.webp

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1087 ms

What%20Does%20it%20Mean%20to%20Have%20Branding%20Guidelines%20%281%29.png

What%20Does%20it%20Mean%20to%20Have%20Branding%20Guidelines%20%281%29.png

1253 ms

Blog_AI_Are%20You%20Using%20GAI%20to%20Grow_%20Here%E2%80%99s%20Why%20You%20Should%20Be.webp

Blog_AI_Are%20You%20Using%20GAI%20to%20Grow_%20Here%E2%80%99s%20Why%20You%20Should%20Be.webp

1292 ms

am_logo_white.png

am_logo_white.png

1267 ms

platinum-badge-color.png

platinum-badge-color.png

1089 ms

top-digital-marketing-companies.svg

top-digital-marketing-companies.svg

1104 ms

PartnerBadgeClickable.svg

PartnerBadgeClickable.svg

1109 ms

e2cf4a73-0b02-4591-9588-1929a0a3a2c4.png

e2cf4a73-0b02-4591-9588-1929a0a3a2c4.png

283 ms

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ef4dbb3b-b169-4c2e-be8b-6a928e5a82ba.png

344 ms

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345 ms

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349 ms

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346 ms

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348 ms

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387 ms

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408 ms

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390 ms

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aea6a8be-9235-41cd-b926-5fa075a72d12.png

400 ms

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407 ms

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406 ms

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7e11e785-5f6a-46c4-89cf-ad2219ab04d0.png

480 ms

ae599fe139.css

ae599fe139.css

45 ms

regular.woff

regular.woff

112 ms

KFOlCnqEu92Fr1MmSU5vAB0_IsE.woff

KFOlCnqEu92Fr1MmSU5vAB0_IsE.woff

28 ms

KFOkCnqEu92Fr1MmgWxMKTU1Kg.woff

KFOkCnqEu92Fr1MmgWxMKTU1Kg.woff

38 ms

font-awesome-css.min.css

font-awesome-css.min.css

23 ms

equally-widget.min.js

equally-widget.min.js

178 ms

feed

feed

82 ms

feed

feed

86 ms

feed

feed

71 ms

feed

feed

80 ms

feed

feed

72 ms

feed

feed

81 ms

GoogleSans-Regular.ttf

GoogleSans-Regular.ttf

938 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

106 ms

leadflows.js

leadflows.js

174 ms

banner.js

banner.js

191 ms

conversations-embed.js

conversations-embed.js

155 ms

feedbackweb-new.js

feedbackweb-new.js

191 ms

1686933.js

1686933.js

293 ms

collectedforms.js

collectedforms.js

159 ms

x-twitter.svg

x-twitter.svg

926 ms

am_sub_bg.webp

am_sub_bg.webp

881 ms

Accessibility Review

aspiration.marketing accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

aspiration.marketing best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

aspiration.marketing SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aspiration.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aspiration.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aspiration.marketing

Open Graph data is detected on the main page of Aspiration. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: