Tools & Wizards About Us
assets.adidas.com screenshot

Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

assets.adidas.com

Image and Video Upload, Storage, Optimization and CDN

Page Load Speed

2.2 sec in total

First Response

79 ms

Resources Loaded

997 ms

Page Rendered

1.1 sec

assets.adidas.com screenshot

About Website

Welcome to assets.adidas.com homepage info - get ready to check Assets Adidas best content for United States right away, or after learning these important things about assets.adidas.com

Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.

Visit assets.adidas.com

Key Findings

We analyzed Assets.adidas.com page load time and found that the first response time was 79 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

assets.adidas.com performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

63/100

25%

SI (Speed Index)

Value4.6 s

70/100

10%

TBT (Total Blocking Time)

Value980 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0.059

98/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

Network Requests Diagram

cloudinary.com

79 ms

gtm.js

138 ms

jquery-3.4.1.min.js

36 ms

EHCenyitCAgM.js

124 ms

10042338-10042940.js

62 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Assets.adidas.com, 22% (20 requests) were made to Cloudinary.com and 15% (14 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (355 ms) relates to the external source Cloudinary-marketing-res.cloudinary.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 184.6 kB (19%)

Content Size

974.1 kB

After Optimization

789.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Assets.adidas.com main page is 974.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 500.1 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 165.4 kB

  • Original 203.7 kB
  • After minification 191.6 kB
  • After compression 38.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 165.4 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 12.1 kB

  • Original 500.1 kB
  • After minification 488.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Assets Adidas images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.2 kB

  • Original 209.6 kB
  • After minification 209.6 kB
  • After compression 207.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 4.9 kB

  • Original 60.8 kB
  • After minification 60.2 kB
  • After compression 55.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Assets.adidas.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (32%)

Requests Now

71

After Optimization

48

  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Assets Adidas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

cloudinary.com

cloudinary.com

79 ms

gtm.js

gtm.js

138 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

36 ms

EHCenyitCAgM.js

EHCenyitCAgM.js

124 ms

10042338-10042940.js

10042338-10042940.js

62 ms

bootstrap.min.js

bootstrap.min.js

43 ms

cloudinary-core-shrinkwrap.min.js

cloudinary-core-shrinkwrap.min.js

59 ms

owl.carousel.234.min.js

owl.carousel.234.min.js

51 ms

picturefill.min.js

picturefill.min.js

127 ms

lazysizes.min.js

lazysizes.min.js

112 ms

fancybox.min.js

fancybox.min.js

58 ms

alert-bar.js

alert-bar.js

59 ms

search.js

search.js

119 ms

mobile-menu.js

mobile-menu.js

123 ms

scripts.js

scripts.js

120 ms

pbl6vvd.css

pbl6vvd.css

126 ms

Events_Nav_Placeholder-png

Events_Nav_Placeholder-png

211 ms

L_ISO_27001_2013_E.png

L_ISO_27001_2013_E.png

271 ms

MarTech_Breakthrough_Awards_2021_Cloudinary_1.png

MarTech_Breakthrough_Awards_2021_Cloudinary_1.png

232 ms

css2

css2

238 ms

stars-home-aug.svg

stars-home-aug.svg

236 ms

integ-wp-vip

integ-wp-vip

202 ms

integ-salesforce_cc_logo_2x

integ-salesforce_cc_logo_2x

235 ms

integ-contentful-logo-wordmark-dark

integ-contentful-logo-wordmark-dark

236 ms

integ-google_int_logo_2x

integ-google_int_logo_2x

216 ms

integ-AWS-logo_whiteAWS

integ-AWS-logo_whiteAWS

234 ms

integ-contentstack

integ-contentstack

269 ms

integ-sap-logo

integ-sap-logo

291 ms

integ-fastly

integ-fastly

291 ms

integ-shopify

integ-shopify

292 ms

heroku-new-logo

heroku-new-logo

292 ms

integ-adobe-cloud

integ-adobe-cloud

291 ms

integ-akeneo-logo-long-white

integ-akeneo-logo-long-white

291 ms

grid-background-png

grid-background-png

352 ms

customer-circles-temp.png

customer-circles-temp.png

354 ms

triangle.png

triangle.png

351 ms

ellipse-new-home.png

ellipse-new-home.png

355 ms

SignUpFooter_Bkg-png

SignUpFooter_Bkg-png

354 ms

contact-bubbles.png

contact-bubbles.png

353 ms

GDPR.png

GDPR.png

236 ms

21972-312_SOC_NonCPA.png

21972-312_SOC_NonCPA.png

348 ms

Forbes_US_BESU2020_Siegel_Basic.eps

Forbes_US_BESU2020_Siegel_Basic.eps

289 ms

2021-BPTW_Logo.png

2021-BPTW_Logo.png

236 ms

Cloud1002020.eps

Cloud1002020.eps

235 ms

p.css

p.css

221 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuLyfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuLyfMZg.ttf

117 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuI6fMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuI6fMZg.ttf

168 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuOKfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuOKfMZg.ttf

192 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuDyfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuDyfMZg.ttf

191 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYMZg.ttf

193 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuFuYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuFuYMZg.ttf

190 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuBWYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuBWYMZg.ttf

184 ms

d

d

54 ms

d

d

71 ms

d

d

76 ms

d

d

92 ms

d

d

110 ms

Cld_Homepage_AI_tab_v5_tsp.webp

Cld_Homepage_AI_tab_v5_tsp.webp

252 ms

main.js

main.js

54 ms

inter.css

inter.css

109 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuLyfMZs.woff

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuLyfMZs.woff

23 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuI6fMZs.woff

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuI6fMZs.woff

32 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuOKfMZs.woff

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuOKfMZs.woff

65 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuDyfMZs.woff

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuDyfMZs.woff

69 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuGKYMZs.woff

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuGKYMZs.woff

66 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuFuYMZs.woff

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuFuYMZs.woff

67 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuBWYMZs.woff

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuBWYMZs.woff

66 ms

bootstrap.min.css

bootstrap.min.css

49 ms

owl.carousel.min.css

owl.carousel.min.css

21 ms

fancybox.min.css

fancybox.min.css

23 ms

common.css

common.css

31 ms

style.css

style.css

54 ms

inter.css

inter.css

36 ms

bleacher_report_logo_50-png

bleacher_report_logo_50-png

32 ms

paul_smith_logo_50-png

paul_smith_logo_50-png

37 ms

Puma2023-png

Puma2023-png

33 ms

Hilton2023-png

Hilton2023-png

34 ms

minted2023-png

minted2023-png

48 ms

NiemanMarcus2023-png

NiemanMarcus2023-png

40 ms

AdidasWht50-png

AdidasWht50-png

67 ms

Mattel_logo_gray-png

Mattel_logo_gray-png

84 ms

Group_360.png

Group_360.png

78 ms

Path_584.png

Path_584.png

68 ms

Group_361.png

Group_361.png

82 ms

optimization.png

optimization.png

90 ms

Group_362.png

Group_362.png

105 ms

Group_273.png

Group_273.png

96 ms

Guess_iPhone2-png

Guess_iPhone2-png

115 ms

minted-png

minted-png

112 ms

guess-home-sept-png

guess-home-sept-png

122 ms

levis-hone-sept-png

levis-hone-sept-png

125 ms

Accessibility Review

assets.adidas.com accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

assets.adidas.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

assets.adidas.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Assets.adidas.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Assets.adidas.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

assets.adidas.com

Open Graph data is detected on the main page of Assets Adidas. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: