Tools & Wizards About Us
atlantafinancial.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

atlantafinancial.com

Atlanta | Mercer Advisors

Page Load Speed

2.7 sec in total

First Response

132 ms

Resources Loaded

1.6 sec

Page Rendered

937 ms

atlantafinancial.com screenshot

About Website

Click here to check amazing Atlanta Financial content. Otherwise, check out these important facts you probably never knew about atlantafinancial.com

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Key Findings

We analyzed Atlantafinancial.com page load time and found that the first response time was 132 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

atlantafinancial.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value6.9 s

33/100

10%

TBT (Total Blocking Time)

Value4,040 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value21.7 s

1/100

10%

Network Requests Diagram

atlantafinancial.com

132 ms

226 ms

146 ms

qsd2gqa.css

98 ms

custom-frontend.min.css

53 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Atlantafinancial.com, 70% (71 requests) were made to Merceradvisors.com and 8% (8 requests) were made to Merceradvisors.tfaforms.net. The less responsive or slowest element that took the longest time to load (620 ms) relates to the external source Merceradvisors.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 387.4 kB (9%)

Content Size

4.1 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Atlantafinancial.com main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 318.6 kB

  • Original 390.8 kB
  • After minification 347.4 kB
  • After compression 72.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 43.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 318.6 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 28.5 kB

  • Original 3.1 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Atlanta Financial images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.5 kB

  • Original 519.1 kB
  • After minification 519.1 kB
  • After compression 517.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-41%

Potential reduce by 38.8 kB

  • Original 95.5 kB
  • After minification 71.4 kB
  • After compression 56.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Atlantafinancial.com needs all CSS files to be minified and compressed as it can save up to 38.8 kB or 41% of the original size.

Requests Breakdown

Number of requests can be reduced by 59 (66%)

Requests Now

89

After Optimization

30

  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Atlanta Financial. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 32 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

atlantafinancial.com

atlantafinancial.com

132 ms

226 ms

146 ms

qsd2gqa.css

qsd2gqa.css

98 ms

custom-frontend.min.css

custom-frontend.min.css

53 ms

post-7452.css

post-7452.css

44 ms

widget-heading.min.css

widget-heading.min.css

51 ms

widget-image.min.css

widget-image.min.css

42 ms

widget-menu-anchor.min.css

widget-menu-anchor.min.css

57 ms

widget-text-editor.min.css

widget-text-editor.min.css

58 ms

widget-video.min.css

widget-video.min.css

56 ms

custom-pro-widget-nav-menu.min.css

custom-pro-widget-nav-menu.min.css

56 ms

fadeIn.min.css

fadeIn.min.css

81 ms

elementor-icons.min.css

elementor-icons.min.css

94 ms

swiper.min.css

swiper.min.css

91 ms

e-swiper.min.css

e-swiper.min.css

89 ms

post-7103.css

post-7103.css

90 ms

custom-pro-frontend.min.css

custom-pro-frontend.min.css

96 ms

post-9228.css

post-9228.css

106 ms

post-10311.css

post-10311.css

107 ms

post-10084.css

post-10084.css

108 ms

custom-bootstrap.css

custom-bootstrap.css

105 ms

legacy.css

legacy.css

114 ms

styles.css

styles.css

121 ms

css

css

78 ms

fontawesome.min.css

fontawesome.min.css

131 ms

solid.min.css

solid.min.css

131 ms

regular.min.css

regular.min.css

131 ms

brands.min.css

brands.min.css

130 ms

jquery-3.7.1.min.js

jquery-3.7.1.min.js

140 ms

jquery-migrate-3.5.2.min.js

jquery-migrate-3.5.2.min.js

137 ms

myloadmore.js

myloadmore.js

137 ms

css2

css2

103 ms

launch-bf4a92a3d537.min.js

launch-bf4a92a3d537.min.js

88 ms

fa-raspberry-gray-theme.min.css

fa-raspberry-gray-theme.min.css

160 ms

FA__DOMContentLoadedEventDispatcher.js

FA__DOMContentLoadedEventDispatcher.js

75 ms

enterprise.js

enterprise.js

89 ms

open-telemetry.e3e59835d0ec08f714f1.js

open-telemetry.e3e59835d0ec08f714f1.js

66 ms

copy-and-paste

copy-and-paste

303 ms

enterprise.js

enterprise.js

79 ms

wforms-layout.css

wforms-layout.css

66 ms

wforms.js

wforms.js

74 ms

localization-en_US.js

localization-en_US.js

66 ms

enterprise.js

enterprise.js

84 ms

drawer.css

drawer.css

131 ms

drawer.js

drawer.js

131 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

80 ms

dynamic-conditions-public.js

dynamic-conditions-public.js

130 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

130 ms

scripts.js

scripts.js

138 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

130 ms

webpack.runtime.min.js

webpack.runtime.min.js

131 ms

frontend-modules.min.js

frontend-modules.min.js

132 ms

hooks.min.js

hooks.min.js

128 ms

i18n.min.js

i18n.min.js

135 ms

frontend.min.js

frontend.min.js

131 ms

core.min.js

core.min.js

118 ms

frontend.min.js

frontend.min.js

174 ms

elements-handlers.min.js

elements-handlers.min.js

172 ms

p.css

p.css

26 ms

staticmap

staticmap

380 ms

MER_Web-Menu_01-family-office.png

MER_Web-Menu_01-family-office.png

325 ms

MER_Web-Menu_02-unified-team.png

MER_Web-Menu_02-unified-team.png

324 ms

MER_Web-Menu_03-hand-picked-advisor.png

MER_Web-Menu_03-hand-picked-advisor.png

323 ms

MER_Web-Menu_04-portfolio.png

MER_Web-Menu_04-portfolio.png

322 ms

MER_Web-Menu_05-national-fiduciary.png

MER_Web-Menu_05-national-fiduciary.png

325 ms

MER_Web-Menu_06-advisors.png

MER_Web-Menu_06-advisors.png

323 ms

MER_Web-Menu_07-locations.png

MER_Web-Menu_07-locations.png

493 ms

MER_Web-Menu_08-service-tiers.png

MER_Web-Menu_08-service-tiers.png

328 ms

high-net-worth-need-wealth-advisors-header-20240906-1024x691.webp

high-net-worth-need-wealth-advisors-header-20240906-1024x691.webp

325 ms

CMiller_20210303.jpg

CMiller_20210303.jpg

369 ms

CBlackmon_20240911.jpg

CBlackmon_20240911.jpg

326 ms

AMedders_20201231.jpg

AMedders_20201231.jpg

516 ms

BSullivan_20140814.jpg

BSullivan_20140814.jpg

474 ms

SCannon_20240912.png

SCannon_20240912.png

371 ms

AThompson_20240911.jpg

AThompson_20240911.jpg

501 ms

JEvans_20240814.jpg

JEvans_20240814.jpg

368 ms

JHoward_20231030.jpg

JHoward_20231030.jpg

381 ms

RHenderson_20210309.jpg

RHenderson_20210309.jpg

432 ms

HFant_20210309.jpg

HFant_20210309.jpg

451 ms

BMundy_20240911.jpg

BMundy_20240911.jpg

620 ms

AMcKnight_20201231.jpg

AMcKnight_20201231.jpg

500 ms

css

css

19 ms

icon1-caret-down-1.svg

icon1-caret-down-1.svg

263 ms

9-Hero-Background_Desk.webp

9-Hero-Background_Desk.webp

434 ms

Mer_Web-Lets-Talk-Module_05a_2x.png

Mer_Web-Lets-Talk-Module_05a_2x.png

618 ms

caret-up-simple-loop.gif

caret-up-simple-loop.gif

486 ms

recaptcha__en.js

recaptcha__en.js

107 ms

font

font

106 ms

font

font

107 ms

font

font

111 ms

font

font

144 ms

font

font

143 ms

fa-solid-900.woff

fa-solid-900.woff

337 ms

fa-regular-400.woff

fa-regular-400.woff

367 ms

d

d

142 ms

d

d

144 ms

fff.png&text=logo+placeholder

fff.png&text=logo+placeholder

83 ms

copy-and-paste

copy-and-paste

179 ms

privacy-options@2x.png

privacy-options@2x.png

72 ms

copy-and-paste

copy-and-paste

157 ms

Accessibility Review

atlantafinancial.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Some elements have a [tabindex] value greater than 0

Best Practices

atlantafinancial.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

atlantafinancial.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Atlantafinancial.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Atlantafinancial.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

atlantafinancial.com

Open Graph description is not detected on the main page of Atlanta Financial. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: