Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

Page Load Speed

1.9 sec in total

First Response

327 ms

Resources Loaded

1.4 sec

Page Rendered

240 ms

aurora-marketing.net screenshot

About Website

Click here to check amazing Aurora Marketing content for United States. Otherwise, check out these important facts you probably never knew about aurora-marketing.net

Internet marketing, website design, development,and consulting services from Aurora Marketing. This Connecticut based web marketing firm helps clients build a strong brand and internet presence.

Visit aurora-marketing.net

Key Findings

We analyzed Aurora-marketing.net page load time and found that the first response time was 327 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

aurora-marketing.net performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.4 s

2/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value16.3 s

0/100

10%

TBT (Total Blocking Time)

Value2,110 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value22.5 s

1/100

10%

Network Requests Diagram

aurora-marketing.net

327 ms

config.css

95 ms

jquery.js

247 ms

jquery.preloadify.js

145 ms

scripts-top.js

167 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 89% of them (40 requests) were addressed to the original Aurora-marketing.net, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Maps.google.com. The less responsive or slowest element that took the longest time to load (573 ms) belongs to the original domain Aurora-marketing.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 683.5 kB (59%)

Content Size

1.2 MB

After Optimization

474.4 kB

In fact, the total size of Aurora-marketing.net main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 560.6 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 14.7 kB

  • Original 18.8 kB
  • After minification 14.6 kB
  • After compression 4.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.2 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.7 kB or 78% of the original size.

Image Optimization

-43%

Potential reduce by 243.7 kB

  • Original 560.6 kB
  • After minification 316.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Aurora Marketing needs image optimization as it can save up to 243.7 kB or 43% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-62%

Potential reduce by 201.5 kB

  • Original 323.9 kB
  • After minification 316.8 kB
  • After compression 122.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 201.5 kB or 62% of the original size.

CSS Optimization

-88%

Potential reduce by 223.6 kB

  • Original 254.6 kB
  • After minification 195.3 kB
  • After compression 31.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aurora-marketing.net needs all CSS files to be minified and compressed as it can save up to 223.6 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (53%)

Requests Now

43

After Optimization

20

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aurora Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

aurora-marketing.net accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

aurora-marketing.net best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

aurora-marketing.net SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aurora-marketing.net can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Aurora-marketing.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Aurora Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: