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australianflavour.com.au screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

australianflavour.com.au

Australian Flavour - Australian Online Fashion Boutique

Page Load Speed

7.2 sec in total

First Response

1.3 sec

Resources Loaded

5.8 sec

Page Rendered

138 ms

australianflavour.com.au screenshot

About Website

Welcome to australianflavour.com.au homepage info - get ready to check Australian Flavour best content right away, or after learning these important things about australianflavour.com.au

Welcome to Australian Flavour - Australian Online Fashion Store

Visit australianflavour.com.au

Key Findings

We analyzed Australianflavour.com.au page load time and found that the first response time was 1.3 sec and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

australianflavour.com.au performance score

0

Network Requests Diagram

australianflavour.com.au

1255 ms

style.css

957 ms

jquery-1.4.3.min.js

1678 ms

advListRotator-min.js

986 ms

jquery.hoverIntent.minified.js

240 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that 88% of them (14 requests) were addressed to the original Australianflavour.com.au, 13% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Australianflavour.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 92.2 kB (28%)

Content Size

331.8 kB

After Optimization

239.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Australianflavour.com.au main page is 331.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 199.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 12.8 kB

  • Original 16.3 kB
  • After minification 13.4 kB
  • After compression 3.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.9 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.8 kB or 78% of the original size.

Image Optimization

-6%

Potential reduce by 12.1 kB

  • Original 199.9 kB
  • After minification 187.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Australian Flavour images are well optimized though.

JavaScript Optimization

-56%

Potential reduce by 59.2 kB

  • Original 105.8 kB
  • After minification 105.5 kB
  • After compression 46.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 59.2 kB or 56% of the original size.

CSS Optimization

-82%

Potential reduce by 8.0 kB

  • Original 9.8 kB
  • After minification 8.0 kB
  • After compression 1.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Australianflavour.com.au needs all CSS files to be minified and compressed as it can save up to 8.0 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (53%)

Requests Now

15

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Australian Flavour. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

australianflavour.com.au

australianflavour.com.au

1255 ms

style.css

style.css

957 ms

jquery-1.4.3.min.js

jquery-1.4.3.min.js

1678 ms

advListRotator-min.js

advListRotator-min.js

986 ms

jquery.hoverIntent.minified.js

jquery.hoverIntent.minified.js

240 ms

shoppingbag.gif

shoppingbag.gif

260 ms

search.gif

search.gif

266 ms

logo.gif

logo.gif

259 ms

aclerkellercami.jpg

aclerkellercami.jpg

982 ms

aclerharwooddress.jpg

aclerharwooddress.jpg

3340 ms

facebook.jpg

facebook.jpg

498 ms

twitter.jpg

twitter.jpg

498 ms

youtube.jpg

youtube.jpg

498 ms

footergraphic.gif

footergraphic.gif

513 ms

ga.js

ga.js

10 ms

__utm.gif

__utm.gif

16 ms

SEO Factors

australianflavour.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Australianflavour.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Australianflavour.com.au main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

australianflavour.com.au

Open Graph description is not detected on the main page of Australian Flavour. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: