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avalaramarketingcenter.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

avalaramarketingcenter.com

Tax Compliance Software - Avalara

Page Load Speed

2.7 sec in total

First Response

160 ms

Resources Loaded

986 ms

Page Rendered

1.6 sec

avalaramarketingcenter.com screenshot

About Website

Visit avalaramarketingcenter.com now to see the best up-to-date Avalara Marketingcenter content for United States and also check out these interesting facts you probably never knew about avalaramarketingcenter.com

Automate your sales tax compliance with Avalara. Our automated tax compliance software helps your business streamline sales tax reporting and filing.

Visit avalaramarketingcenter.com

Key Findings

We analyzed Avalaramarketingcenter.com page load time and found that the first response time was 160 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

avalaramarketingcenter.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value18.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value33.3 s

0/100

25%

SI (Speed Index)

Value19.8 s

0/100

10%

TBT (Total Blocking Time)

Value2,100 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value33.0 s

0/100

10%

Network Requests Diagram

avalaramarketingcenter.com

160 ms

avalaramarketingcenter.com

271 ms

index.html

28 ms

otSDKStub.js

60 ms

headerclienlibs.lc-19ddf70e970be439f61d03717740022d-lc.min.js

43 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Avalaramarketingcenter.com, 80% (67 requests) were made to Avalara.com and 5% (4 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (271 ms) belongs to the original domain Avalaramarketingcenter.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 778.9 kB (50%)

Content Size

1.6 MB

After Optimization

773.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Avalaramarketingcenter.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 939.8 kB which makes up the majority of the site volume.

HTML Optimization

-95%

Potential reduce by 431.6 kB

  • Original 456.5 kB
  • After minification 302.1 kB
  • After compression 24.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 154.4 kB, which is 34% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 431.6 kB or 95% of the original size.

Image Optimization

-19%

Potential reduce by 29.1 kB

  • Original 155.3 kB
  • After minification 126.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Avalara Marketingcenter needs image optimization as it can save up to 29.1 kB or 19% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-34%

Potential reduce by 318.1 kB

  • Original 939.8 kB
  • After minification 939.8 kB
  • After compression 621.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 318.1 kB or 34% of the original size.

CSS Optimization

-24%

Potential reduce by 143 B

  • Original 597 B
  • After minification 597 B
  • After compression 454 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Avalaramarketingcenter.com needs all CSS files to be minified and compressed as it can save up to 143 B or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (52%)

Requests Now

71

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Avalara Marketingcenter. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

avalaramarketingcenter.com

avalaramarketingcenter.com

160 ms

avalaramarketingcenter.com

avalaramarketingcenter.com

271 ms

index.html

index.html

28 ms

otSDKStub.js

otSDKStub.js

60 ms

headerclienlibs.lc-19ddf70e970be439f61d03717740022d-lc.min.js

headerclienlibs.lc-19ddf70e970be439f61d03717740022d-lc.min.js

43 ms

clientlib-dependencies.lc-3c166f247bc7feb07b5d01005ba42d50-lc.min.js

clientlib-dependencies.lc-3c166f247bc7feb07b5d01005ba42d50-lc.min.js

33 ms

clientlib-navigation.lc-fdb469853ecb1aae9b3588b6e7bd17f9-lc.min.js

clientlib-navigation.lc-fdb469853ecb1aae9b3588b6e7bd17f9-lc.min.js

42 ms

css2

css2

158 ms

launch-EN7ec7639aa6e24b7990a871613c436dc5.min.js

launch-EN7ec7639aa6e24b7990a871613c436dc5.min.js

157 ms

avalara.lc-393390a83b3407f588998bdcc33e6156-lc.min.css

avalara.lc-393390a83b3407f588998bdcc33e6156-lc.min.css

45 ms

avaform.lc-1e841cf99c5a1db675fa025de1039578-lc.min.css

avaform.lc-1e841cf99c5a1db675fa025de1039578-lc.min.css

33 ms

clientlib-dependencies.lc-f184279a5cd2989ec71d23797f31565c-lc.min.css

clientlib-dependencies.lc-f184279a5cd2989ec71d23797f31565c-lc.min.css

160 ms

clientlib-skylab.lc-db909afb3e3186e522c9e523eb2831c7-lc.min.css

clientlib-skylab.lc-db909afb3e3186e522c9e523eb2831c7-lc.min.css

52 ms

clientlib-navigation.lc-49c3510207f087a2fac0f67d4a22f403-lc.min.css

clientlib-navigation.lc-49c3510207f087a2fac0f67d4a22f403-lc.min.css

48 ms

platform.js

platform.js

53 ms

atomic.esm.js

atomic.esm.js

53 ms

coveo.css

coveo.css

53 ms

react-micro-service-bundle.js

react-micro-service-bundle.js

152 ms

eloqua-pixel-onetrust.js

eloqua-pixel-onetrust.js

152 ms

datalayer.lc-70c682693d11d631de76a69ef5927148-lc.min.js

datalayer.lc-70c682693d11d631de76a69ef5927148-lc.min.js

46 ms

avalara.lc-31558da6b2094bbef0023b224b640be6-lc.min.js

avalara.lc-31558da6b2094bbef0023b224b640be6-lc.min.js

45 ms

avaform.lc-76d30270d2f628db8ec893b183beba58-lc.min.js

avaform.lc-76d30270d2f628db8ec893b183beba58-lc.min.js

48 ms

utilities.js

utilities.js

150 ms

datasource-min.js

datasource-min.js

152 ms

2c26f39e-47ab-495c-9ae9-27514fb75b96.json

2c26f39e-47ab-495c-9ae9-27514fb75b96.json

98 ms

location

location

224 ms

corporate_home_2_u15612.svg

corporate_home_2_u15612.svg

18 ms

zillow-logo.svg

zillow-logo.svg

17 ms

converse-logo.svg

converse-logo.svg

15 ms

netflix-logo.svg

netflix-logo.svg

14 ms

box-logo1.svg

box-logo1.svg

10 ms

thule-logo-1.svg

thule-logo-1.svg

11 ms

product-automation-2.png

product-automation-2.png

134 ms

product-automation-2.svg

product-automation-2.svg

138 ms

atc--merchandising-ads.png

atc--merchandising-ads.png

133 ms

calculations-icon-notext.svg

calculations-icon-notext.svg

135 ms

returns-icon-notext.svg

returns-icon-notext.svg

136 ms

registrations-icon-notext.svg

registrations-icon-notext.svg

154 ms

documents-icon-notext.svg

documents-icon-notext.svg

153 ms

icon-checkmark-16-orange.svg

icon-checkmark-16-orange.svg

152 ms

tile-line-teal.svg

tile-line-teal.svg

155 ms

icon-region-us.svg

icon-region-us.svg

157 ms

vertical-rule-avalarahhh.svg

vertical-rule-avalarahhh.svg

156 ms

international1.svg

international1.svg

156 ms

divider-horizontal.svg

divider-horizontal.svg

159 ms

integration-rectangle-shopify.svg

integration-rectangle-shopify.svg

160 ms

integration-rectangle-quickbooks.svg

integration-rectangle-quickbooks.svg

175 ms

integration-rectangle-woocommerce.svg

integration-rectangle-woocommerce.svg

163 ms

integration-rectangle-oraclenetsuite.svg

integration-rectangle-oraclenetsuite.svg

161 ms

integration-rectangle-stripe.svg

integration-rectangle-stripe.svg

162 ms

integration-rectangle-microsoftdynamics2.svg

integration-rectangle-microsoftdynamics2.svg

163 ms

integration-rectangle-adobe-experience-cloud.svg

integration-rectangle-adobe-experience-cloud.svg

166 ms

integration-rectangle-infor.svg

integration-rectangle-infor.svg

165 ms

integration-rectangle-sage1.svg

integration-rectangle-sage1.svg

188 ms

xero-integrationslogo.svg

xero-integrationslogo.svg

168 ms

integration-rectangle-amazon.svg

integration-rectangle-amazon.svg

173 ms

integration-rectangle-bigcommerce.svg

integration-rectangle-bigcommerce.svg

172 ms

integration-rectangle-shopifyplus.svg

integration-rectangle-shopifyplus.svg

171 ms

miir-logo1.png

miir-logo1.png

175 ms

play-icon.svg

play-icon.svg

176 ms

document-thumbnail-forrester-tei-report.png

document-thumbnail-forrester-tei-report.png

176 ms

faq-tile-image.svg

faq-tile-image.svg

176 ms

a-check.svg

a-check.svg

167 ms

united-states.png

united-states.png

169 ms

australia.png

australia.png

167 ms

brazil.png

brazil.png

166 ms

europe-flag.png

europe-flag.png

165 ms

France.jpg

France.jpg

54 ms

Germany.jpg

Germany.jpg

53 ms

india-flag.png

india-flag.png

51 ms

new-zealand.png

new-zealand.png

51 ms

singapore-flag.png

singapore-flag.png

38 ms

otBannerSdk.js

otBannerSdk.js

38 ms

source-sans-pro-400.woff

source-sans-pro-400.woff

26 ms

source-sans-pro-300.woff

source-sans-pro-300.woff

61 ms

source-sans-pro-600.woff

source-sans-pro-600.woff

26 ms

source-sans-pro-700.woff

source-sans-pro-700.woff

25 ms

skylab-mx-icons.ttf

skylab-mx-icons.ttf

26 ms

icomoon.ttf

icomoon.ttf

25 ms

icomoon.ttf

icomoon.ttf

59 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexRNWwaM.woff

1Ptyg83HX_SGhgqO0yLcmjzUAuWexRNWwaM.woff

61 ms

SourceSansPro-Bold.ttf

SourceSansPro-Bold.ttf

60 ms

SkylabSystemIconFont24-v27.ttf

SkylabSystemIconFont24-v27.ttf

60 ms

en.json

en.json

91 ms

Accessibility Review

avalaramarketingcenter.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

High

[lang] attributes do not have a valid value

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

avalaramarketingcenter.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

avalaramarketingcenter.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avalaramarketingcenter.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Avalaramarketingcenter.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

avalaramarketingcenter.com

Open Graph data is detected on the main page of Avalara Marketingcenter. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: