Tools & Wizards About Us
avanceltd.com screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

avanceltd.com

Commercial Cleaning Supplies | Avance Ltd

Page Load Speed

4.4 sec in total

First Response

191 ms

Resources Loaded

3.5 sec

Page Rendered

755 ms

avanceltd.com screenshot

About Website

Welcome to avanceltd.com homepage info - get ready to check Avance Ltd best content for United Kingdom right away, or after learning these important things about avanceltd.com

We are a family-run business serving all facets of the cleaning industry, from equipment and chemicals to repairs, spares, accessories, and training.

Visit avanceltd.com

Key Findings

We analyzed Avanceltd.com page load time and found that the first response time was 191 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

avanceltd.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value1,060 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value22.6 s

1/100

10%

Network Requests Diagram

avanceltd.com

191 ms

www.avanceltd.com

505 ms

js

99 ms

gtm.js

166 ms

css

57 ms

Our browser made a total of 137 requests to load all elements on the main page. We found that 73% of them (100 requests) were addressed to the original Avanceltd.com, 7% (9 requests) were made to Youtube.com and 5% (7 requests) were made to Dotgo.uk. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Avanceltd.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (28%)

Content Size

6.4 MB

After Optimization

4.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Avanceltd.com main page is 6.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 130.7 kB

  • Original 152.9 kB
  • After minification 124.7 kB
  • After compression 22.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 28.1 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 130.7 kB or 85% of the original size.

Image Optimization

-23%

Potential reduce by 1.2 MB

  • Original 5.4 MB
  • After minification 4.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Avance Ltd needs image optimization as it can save up to 1.2 MB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-57%

Potential reduce by 322.5 kB

  • Original 562.9 kB
  • After minification 562.7 kB
  • After compression 240.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 322.5 kB or 57% of the original size.

CSS Optimization

-51%

Potential reduce by 100.3 kB

  • Original 197.8 kB
  • After minification 197.7 kB
  • After compression 97.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Avanceltd.com needs all CSS files to be minified and compressed as it can save up to 100.3 kB or 51% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (23%)

Requests Now

126

After Optimization

97

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 126 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Avance Ltd. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

avanceltd.com

avanceltd.com

191 ms

www.avanceltd.com

www.avanceltd.com

505 ms

js

js

99 ms

gtm.js

gtm.js

166 ms

css

css

57 ms

css

css

73 ms

bootstrap.min.css

bootstrap.min.css

44 ms

font-awesome.min.css

font-awesome.min.css

54 ms

new_social.min.css

new_social.min.css

85 ms

r8_style_webp.min.css

r8_style_webp.min.css

350 ms

desx.css

desx.css

249 ms

pres.css.cfm

pres.css.cfm

255 ms

jquery.min.js

jquery.min.js

48 ms

R8Hscroll.min.js

R8Hscroll.min.js

270 ms

group.css.cfm

group.css.cfm

275 ms

hover-box.min.css

hover-box.min.css

270 ms

grid.min.css

grid.min.css

333 ms

jquery-ui.min.js

jquery-ui.min.js

46 ms

bootstrap.min.js

bootstrap.min.js

51 ms

jquery-ui.min.css

jquery-ui.min.css

52 ms

jquery.waypoints.combined.min.js

jquery.waypoints.combined.min.js

337 ms

validate_lightbox_superfish_hoverIntent_mmenu.min.js

validate_lightbox_superfish_hoverIntent_mmenu.min.js

516 ms

jquery.r8slider.min.js

jquery.r8slider.min.js

519 ms

pres.js.cfm

pres.js.cfm

371 ms

jquery.parallax-1.1.3.min.js

jquery.parallax-1.1.3.min.js

435 ms

navbar.min.js

navbar.min.js

435 ms

controls.min.js

controls.min.js

436 ms

spacer.png

spacer.png

982 ms

AIS-logo.jpg

AIS-logo.jpg

117 ms

AIS-logo-2.jpg

AIS-logo-2.jpg

145 ms

Numatic.jpg

Numatic.jpg

145 ms

pumptech-logo.jpg

pumptech-logo.jpg

154 ms

truvox-international-logo.jpg

truvox-international-logo.jpg

189 ms

victor-logo.jpg

victor-logo.jpg

412 ms

prochem-logo.jpg

prochem-logo.jpg

413 ms

pureforce-logo.jpg

pureforce-logo.jpg

413 ms

streamline-cleaning.jpg

streamline-cleaning.jpg

414 ms

chemspec-logo.jpg

chemspec-logo.jpg

413 ms

legend-brands.jpg

legend-brands.jpg

413 ms

nilfisk-logo.jpg

nilfisk-logo.jpg

563 ms

taki-logo.jpg

taki-logo.jpg

562 ms

SEBO-logo.jpg

SEBO-logo.jpg

563 ms

matrix-logo.jpg

matrix-logo.jpg

562 ms

motoscrubber-logo.jpg

motoscrubber-logo.jpg

561 ms

cleaning-supplies-07.jpg

cleaning-supplies-07.jpg

564 ms

payment-logos-ecomm-01.jpg

payment-logos-ecomm-01.jpg

885 ms

close.png

close.png

972 ms

loading.gif

loading.gif

974 ms

prev.png

prev.png

972 ms

next.png

next.png

971 ms

we_offer_cards.jpg

we_offer_cards.jpg

971 ms

we_offer_paypal.jpg

we_offer_paypal.jpg

1108 ms

135-psi-shurflo-water-pump_2204.jpeg

135-psi-shurflo-water-pump_2204.jpeg

855 ms

big-guns-spotter-3-8ltr_2736.jpeg

big-guns-spotter-3-8ltr_2736.jpeg

854 ms

carbon-brush-set_2737.jpeg

carbon-brush-set_2737.jpeg

855 ms

carpet-cleaning-vaccum-motor_8161.jpeg

carpet-cleaning-vaccum-motor_8161.jpeg

854 ms

cherry-deodoriser-3-8l_5556.png

cherry-deodoriser-3-8l_5556.png

1181 ms

citra-boost-3-8l_2927.jpeg

citra-boost-3-8l_2927.jpeg

943 ms

citrus-force-8lb_4874.jpeg

citrus-force-8lb_4874.jpeg

1076 ms

clean-soft-fiber-rinse-19l_2220.jpeg

clean-soft-fiber-rinse-19l_2220.jpeg

940 ms

clean-soft-fiber-rinse-3-8l_4306.jpeg

clean-soft-fiber-rinse-3-8l_4306.jpeg

942 ms

cyclone-3-8l_6607.jpeg

cyclone-3-8l_6607.jpeg

941 ms

descaler-delimer_2125.jpeg

descaler-delimer_2125.jpeg

1077 ms

double-clean_4699.jpeg

double-clean_4699.jpeg

1078 ms

eoc-rainforest-3-8l_6586.jpeg

eoc-rainforest-3-8l_6586.jpeg

1077 ms

tDbM2oWUg0MKoZw1-LPK9g.ttf

tDbM2oWUg0MKoZw1-LPK9g.ttf

42 ms

tDbD2oWUg0MKqScQ6A.ttf

tDbD2oWUg0MKqScQ6A.ttf

42 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

43 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

16 ms

_n4QRKMtAig

_n4QRKMtAig

124 ms

eocx2-3-8l_1147.jpeg

eocx2-3-8l_1147.jpeg

1037 ms

eocx3-peach-3-8l_4322.png

eocx3-peach-3-8l_4322.png

1313 ms

female-quick-connect_5972.jpeg

female-quick-connect_5972.jpeg

1115 ms

gel-spotter-946ml_9929.jpeg

gel-spotter-946ml_9929.jpeg

1071 ms

henry-vacuum-bags_2232.jpeg

henry-vacuum-bags_2232.jpeg

1047 ms

insane-14-powder-8lb_5868.png

insane-14-powder-8lb_5868.png

1408 ms

magic-bullet-3-8l_1271.jpeg

magic-bullet-3-8l_1271.jpeg

1085 ms

male-qucik-connect_4692.jpeg

male-qucik-connect_4692.jpeg

1085 ms

oxyforce-8lb_3644.jpeg

oxyforce-8lb_3644.jpeg

1053 ms

www-player.css

www-player.css

56 ms

www-embed-player.js

www-embed-player.js

56 ms

base.js

base.js

56 ms

powerforce-18kg_8803.jpeg

powerforce-18kg_8803.jpeg

1101 ms

_n4QRKMtAig

_n4QRKMtAig

155 ms

powerforce-8lb_3566.jpeg

powerforce-8lb_3566.jpeg

898 ms

presto-8lb_7192.jpeg

presto-8lb_7192.jpeg

908 ms

red-stain-remover-3-8l_2522.jpeg

red-stain-remover-3-8l_2522.jpeg

908 ms

rust-remover-3-8l_2336.jpeg

rust-remover-3-8l_2336.jpeg

973 ms

s-o-r-x2_3933.jpeg

s-o-r-x2_3933.jpeg

984 ms

sebo-duo_4037.jpeg

sebo-duo_4037.jpeg

984 ms

www-player.css

www-player.css

19 ms

www-embed-player.js

www-embed-player.js

35 ms

base.js

base.js

80 ms

typhoon-3-8l_2479.jpeg

typhoon-3-8l_2479.jpeg

836 ms

alltec-foaming-hand-sanitiser-160ml-bottle_7568.png

alltec-foaming-hand-sanitiser-160ml-bottle_7568.png

898 ms

chemspec-formula-90-powder-10kg_4195.jpeg

chemspec-formula-90-powder-10kg_4195.jpeg

898 ms

chemspec-stainshield-professional_9566.jpg

chemspec-stainshield-professional_9566.jpg

926 ms

Henry-hoover-bags_1.jpeg

Henry-hoover-bags_1.jpeg

927 ms

ad_status.js

ad_status.js

316 ms

r8_default_image.jpg

r8_default_image.jpg

889 ms

s9i9Iyk4Y_s1LD6aqz2X9kjqPppJUVpoTsMZDucYENo.js

s9i9Iyk4Y_s1LD6aqz2X9kjqPppJUVpoTsMZDucYENo.js

224 ms

embed.js

embed.js

123 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

67 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

68 ms

prochem-bonnet-buff-5l_3725.jpeg

prochem-bonnet-buff-5l_3725.jpeg

667 ms

prochem-browning-prescription-5l_1762.jpeg

prochem-browning-prescription-5l_1762.jpeg

667 ms

vacuum-bags-for-karcher-cv30-1-cv38-2_5429.jpeg

vacuum-bags-for-karcher-cv30-1-cv38-2_5429.jpeg

687 ms

CarpetHardFloorCleaningMaterials.jpg

CarpetHardFloorCleaningMaterials.jpg

687 ms

CleaningEquipment.jpg

CleaningEquipment.jpg

736 ms

CleaningMachines.jpg

CleaningMachines.jpg

659 ms

CleaningSupplies.jpg

CleaningSupplies.jpg

670 ms

Create

Create

131 ms

SpareParts.jpg

SpareParts.jpg

686 ms

vacuum-bags-for-ensign-stealth_2159.jpeg

vacuum-bags-for-ensign-stealth_2159.jpeg

686 ms

id

id

20 ms

vacuum-bags-for-karcher-t7-1-t9-1-t10-1_7986.jpeg

vacuum-bags-for-karcher-t7-1-t9-1-t10-1_7986.jpeg

553 ms

vacuum-bags-for-nilfisk-gd111_7055.jpeg

vacuum-bags-for-nilfisk-gd111_7055.jpeg

614 ms

vacuum-bags-for-nilfisk-gd5-gd10-backpack_7769.jpeg

vacuum-bags-for-nilfisk-gd5-gd10-backpack_7769.jpeg

613 ms

vacuum-bags-for-numatic-henry_1886.jpeg

vacuum-bags-for-numatic-henry_1886.jpeg

613 ms

SEBO-36-BAGS_1.jpeg

SEBO-36-BAGS_1.jpeg

631 ms

vacuum-bags-for-sebo-evolution-bs_7349.jpeg

vacuum-bags-for-sebo-evolution-bs_7349.jpeg

550 ms

vacuum-bags-for-taski-bora_3778.jpeg

vacuum-bags-for-taski-bora_3778.jpeg

550 ms

vacuum-bags-for-taski-vento-8_3032.jpeg

vacuum-bags-for-taski-vento-8_3032.jpeg

596 ms

GenerateIT

GenerateIT

31 ms

vacuum-bags-for-truvox-v6-v9-v10_3317.jpeg

vacuum-bags-for-truvox-v6-v9-v10_3317.jpeg

589 ms

vacuum-bags-for-vax-vcc-08a-vcc-10c_4378.jpeg

vacuum-bags-for-vax-vcc-08a-vcc-10c_4378.jpeg

566 ms

vacuum-bags-for-victor-d9_1805.gif

vacuum-bags-for-victor-d9_1805.gif

581 ms

IMG_1559_1.jpg

IMG_1559_1.jpg

582 ms

spacer.png

spacer.png

521 ms

cleaning-supplies-05.jpg

cleaning-supplies-05.jpg

575 ms

cleaning-supplies-15.jpg

cleaning-supplies-15.jpg

567 ms

STORM+M-Wipes_GoogleBanner.png

STORM+M-Wipes_GoogleBanner.png

888 ms

PROCHEMBANNER1.png

PROCHEMBANNER1.png

931 ms

CHEMSPEC1.png

CHEMSPEC1.png

1008 ms

PUREFORCEBANNER.png

PUREFORCEBANNER.png

767 ms

preloader-white.gif

preloader-white.gif

574 ms

rs-default.png

rs-default.png

574 ms

Accessibility Review

avanceltd.com accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

avanceltd.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

avanceltd.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avanceltd.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Avanceltd.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

avanceltd.com

Open Graph description is not detected on the main page of Avance Ltd. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: