Tools & Wizards About Us
avantax.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

avantax.com

Tax-Intelligent Investment Planning - Avantax® Wealth Management

Page Load Speed

2.1 sec in total

First Response

202 ms

Resources Loaded

1.2 sec

Page Rendered

712 ms

avantax.com screenshot

About Website

Visit avantax.com now to see the best up-to-date Avantax content for United States and also check out these interesting facts you probably never knew about avantax.com

Since 1983, we’ve partnered with financial professionals, CPAs, and other tax professionals to help clients pursue better after-tax results and grow their business.

Visit avantax.com

Key Findings

We analyzed Avantax.com page load time and found that the first response time was 202 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

avantax.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value10.3 s

0/100

25%

SI (Speed Index)

Value4.8 s

66/100

10%

TBT (Total Blocking Time)

Value1,450 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0.467

19/100

15%

TTI (Time to Interactive)

Value21.1 s

1/100

10%

Network Requests Diagram

www.avantax.com

202 ms

otSDKStub.js

41 ms

css_5eCDY4PgTCSJjdzlkTeENdifjkzaIRAOv-WZU-_npJY.css

10 ms

css_BLM-AfnFRg_M-inJIJe5JtFWIeC6kwr8Tx2B7vFITuI.css

16 ms

api.js

49 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 44% of them (27 requests) were addressed to the original Avantax.com, 11% (7 requests) were made to Fonts.gstatic.com and 6% (4 requests) were made to Nexus.ensighten.com. The less responsive or slowest element that took the longest time to load (232 ms) belongs to the original domain Avantax.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 184.9 kB (5%)

Content Size

4.0 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Avantax.com main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 41.3 kB

  • Original 52.5 kB
  • After minification 46.3 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.2 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.3 kB or 79% of the original size.

Image Optimization

-4%

Potential reduce by 141.9 kB

  • Original 3.5 MB
  • After minification 3.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Avantax images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.4 kB

  • Original 430.5 kB
  • After minification 430.5 kB
  • After compression 429.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 230 B

  • Original 19.8 kB
  • After minification 19.8 kB
  • After compression 19.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Avantax.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 31 (57%)

Requests Now

54

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Avantax. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.avantax.com

www.avantax.com

202 ms

otSDKStub.js

otSDKStub.js

41 ms

css_5eCDY4PgTCSJjdzlkTeENdifjkzaIRAOv-WZU-_npJY.css

css_5eCDY4PgTCSJjdzlkTeENdifjkzaIRAOv-WZU-_npJY.css

10 ms

css_BLM-AfnFRg_M-inJIJe5JtFWIeC6kwr8Tx2B7vFITuI.css

css_BLM-AfnFRg_M-inJIJe5JtFWIeC6kwr8Tx2B7vFITuI.css

16 ms

api.js

api.js

49 ms

js_mXiAQBiHicB-LWl0vFRN5_1O61HV4wZC-B_W3Au5dj4.js

js_mXiAQBiHicB-LWl0vFRN5_1O61HV4wZC-B_W3Au5dj4.js

17 ms

_Incapsula_Resource

_Incapsula_Resource

20 ms

0bc991c0-a39e-4145-a4af-d8607ebc9888.json

0bc991c0-a39e-4145-a4af-d8607ebc9888.json

20 ms

css2

css2

25 ms

otBannerSdk.js

otBannerSdk.js

88 ms

gtm.js

gtm.js

219 ms

Avantax-logo.svg

Avantax-logo.svg

77 ms

arrow.png

arrow.png

79 ms

search-icon.png

search-icon.png

78 ms

menu.png

menu.png

78 ms

Family%20on%20beach%20desktop_1_1920x736-Resize.jpg

Family%20on%20beach%20desktop_1_1920x736-Resize.jpg

102 ms

Family-on-beach-Mobile_1-1280x1040-Resize.jpg

Family-on-beach-Mobile_1-1280x1040-Resize.jpg

82 ms

Family%20on%20beach%20desktop_2920x736-Resize.jpg

Family%20on%20beach%20desktop_2920x736-Resize.jpg

87 ms

Family-on-beach-Mobile_3-1280x1040-Resize.jpg

Family-on-beach-Mobile_3-1280x1040-Resize.jpg

101 ms

greatplacestowork-desktop920x736-Resize.jpg

greatplacestowork-desktop920x736-Resize.jpg

103 ms

greatplacestowork-mobile-Resize.jpg

greatplacestowork-mobile-Resize.jpg

91 ms

puzzle-icon_0.png

puzzle-icon_0.png

86 ms

chart-icon_0.png

chart-icon_0.png

91 ms

target-icon_0.png

target-icon_0.png

89 ms

home-video-Resize.jpg

home-video-Resize.jpg

92 ms

iStock-1255954062-Resize.jpg

iStock-1255954062-Resize.jpg

99 ms

leadman-left.png

leadman-left.png

232 ms

Avantax_logo_wo_reg_mark_reverse_new.svg

Avantax_logo_wo_reg_mark_reverse_new.svg

100 ms

linkedin.png

linkedin.png

104 ms

youtube.png

youtube.png

183 ms

x.png

x.png

183 ms

facebook.png

facebook.png

182 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

93 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0C4n.ttf

183 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

188 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4n.ttf

229 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4n.ttf

229 ms

recaptcha__en.js

recaptcha__en.js

100 ms

_Incapsula_Resource

_Incapsula_Resource

134 ms

fallback

fallback

58 ms

fallback__ltr.css

fallback__ltr.css

55 ms

js

js

51 ms

analytics.js

analytics.js

79 ms

insight.min.js

insight.min.js

122 ms

fbevents.js

fbevents.js

82 ms

destination

destination

116 ms

bat.js

bat.js

154 ms

ytc.js

ytc.js

111 ms

Bootstrap.js

Bootstrap.js

189 ms

css

css

53 ms

logo_48.png

logo_48.png

75 ms

2002085920013586

2002085920013586

51 ms

10171072.json

10171072.json

37 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

31 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

9 ms

705636337580948

705636337580948

48 ms

serverComponent.php

serverComponent.php

48 ms

d3d14424fac71699bdbff068d9b1184b.js

d3d14424fac71699bdbff068d9b1184b.js

83 ms

45830d02daa13e00d0c1e6e1664413ee.js

45830d02daa13e00d0c1e6e1664413ee.js

100 ms

landing

landing

76 ms

collect

collect

5 ms

pd.js

pd.js

13 ms

Accessibility Review

avantax.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

avantax.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

avantax.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avantax.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Avantax.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

avantax.com

Open Graph description is not detected on the main page of Avantax. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: