Tools & Wizards About Us
aviationretaildirect.com screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

aviationretaildirect.com

Model Aircraft Shop | Diecast Model Airplanes | Aviation Retail Direct, UK | Aircraft Model Store

Page Load Speed

2.3 sec in total

First Response

112 ms

Resources Loaded

1.5 sec

Page Rendered

747 ms

aviationretaildirect.com screenshot

About Website

Welcome to aviationretaildirect.com homepage info - get ready to check Aviation Retail Direct best content for Russia right away, or after learning these important things about aviationretaildirect.com

Aviation Retail Direct is Heathrow Airport's only model aircraft store. A retail outlet specialising only in aircraft. Buy securely online today!

Visit aviationretaildirect.com

Key Findings

We analyzed Aviationretaildirect.com page load time and found that the first response time was 112 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

aviationretaildirect.com performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value5.1 s

62/100

10%

TBT (Total Blocking Time)

Value1,230 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.032

100/100

15%

TTI (Time to Interactive)

Value8.9 s

34/100

10%

Network Requests Diagram

aviationretaildirect.com

112 ms

aviationretaildirect.com

111 ms

www.aviationretaildirect.com

557 ms

theme-bundle.polyfills.js

448 ms

theme-bundle.head_async.js

194 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 10% of them (4 requests) were addressed to the original Aviationretaildirect.com, 69% (29 requests) were made to Cdn11.bigcommerce.com and 7% (3 requests) were made to Chimpstatic.com. The less responsive or slowest element that took the longest time to load (557 ms) belongs to the original domain Aviationretaildirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 322.6 kB (20%)

Content Size

1.6 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Aviationretaildirect.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 322.3 kB

  • Original 357.7 kB
  • After minification 307.2 kB
  • After compression 35.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 50.5 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 322.3 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aviation Retail Direct images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 258 B

  • Original 2.1 kB
  • After minification 2.1 kB
  • After compression 1.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 258 B or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (24%)

Requests Now

33

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aviation Retail Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

aviationretaildirect.com

aviationretaildirect.com

112 ms

aviationretaildirect.com

aviationretaildirect.com

111 ms

www.aviationretaildirect.com

www.aviationretaildirect.com

557 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

448 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

194 ms

css

css

70 ms

theme-bundle.font.js

theme-bundle.font.js

61 ms

theme-f0f737e0-cf43-013c-79c5-325851fb6511.css

theme-f0f737e0-cf43-013c-79c5-325851fb6511.css

69 ms

loader.js

loader.js

210 ms

theme-bundle.main.js

theme-bundle.main.js

175 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

172 ms

visitor_stencil.js

visitor_stencil.js

176 ms

08d499ce9c1ec6eba948df250.js

08d499ce9c1ec6eba948df250.js

557 ms

0401c4e6aa6b960562044d547.js

0401c4e6aa6b960562044d547.js

376 ms

0d96956172cf551dc58181804.js

0d96956172cf551dc58181804.js

371 ms

fbevents.js

fbevents.js

135 ms

ard-aviation-retail-direct-logo-for-website_1709403172__18111.original.png

ard-aviation-retail-direct-logo-for-website_1709403172__18111.original.png

94 ms

IMG_2614_1.jpg

IMG_2614_1.jpg

94 ms

IMG_2613_1.jpg

IMG_2613_1.jpg

175 ms

IMG_2611_1.jpg

IMG_2611_1.jpg

175 ms

IMG_2615.jpg

IMG_2615.jpg

175 ms

Screenshot_2024-06-18_164645__79245.1720433150.png

Screenshot_2024-06-18_164645__79245.1720433150.png

417 ms

20240705_132848__17009.1720186329.jpg

20240705_132848__17009.1720186329.jpg

214 ms

WAR_reg__85826.1709401799.GIF

WAR_reg__85826.1709401799.GIF

217 ms

WAR_type__11890.1709401567.GIF

WAR_type__11890.1709401567.GIF

216 ms

20240307_172748__52935.1712372600.jpg

20240307_172748__52935.1712372600.jpg

368 ms

IMG_0815__44063.1675702855.jpg

IMG_0815__44063.1675702855.jpg

503 ms

14172_imgStandard__40151.1394535848.jpg

14172_imgStandard__40151.1394535848.jpg

218 ms

IMG_2313_1__08165.1702476014.jpg

IMG_2313_1__08165.1702476014.jpg

220 ms

IMG_2314__00964.1702476014.jpg

IMG_2314__00964.1702476014.jpg

255 ms

lba100-1000x1000_1__93575.1648041252.jpg

lba100-1000x1000_1__93575.1648041252.jpg

256 ms

0__99989.1720691850.jpg

0__99989.1720691850.jpg

493 ms

unnamed_7__42625.1723125440.jpg

unnamed_7__42625.1723125440.jpg

256 ms

unnamed_8__17496.1723127669.jpg

unnamed_8__17496.1723127669.jpg

258 ms

unnamed_11__65834.1723127852.jpg

unnamed_11__65834.1723127852.jpg

257 ms

unnamed_9__87111.1723127709.jpg

unnamed_9__87111.1723127709.jpg

260 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

179 ms

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

212 ms

emthemesmodezicons.ttf

emthemesmodezicons.ttf

199 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

104 ms

nobot

nobot

56 ms

index.php

index.php

135 ms

Accessibility Review

aviationretaildirect.com accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

aviationretaildirect.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

aviationretaildirect.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aviationretaildirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aviationretaildirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aviationretaildirect.com

Open Graph description is not detected on the main page of Aviation Retail Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: