Tools & Wizards About Us
avidadserver.com screenshot

Report Summary

  • 60

    Performance

    Renders faster than
    75% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

avidadserver.com

AVID Ad Server | Ad Serving Made Easy - AVID Ad Server — AVID Ad Server

Page Load Speed

2.3 sec in total

First Response

329 ms

Resources Loaded

1.5 sec

Page Rendered

464 ms

avidadserver.com screenshot

About Website

Visit avidadserver.com now to see the best up-to-date AVID Ad Server content for United States and also check out these interesting facts you probably never knew about avidadserver.com

Its time to get your display, native, and video ads to convert. AVID is a marketing platform that helps you create, serve, track and optimize ALL of your ads in real-time.

Visit avidadserver.com

Key Findings

We analyzed Avidadserver.com page load time and found that the first response time was 329 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

avidadserver.com performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

10/100

25%

SI (Speed Index)

Value3.6 s

87/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.203

61/100

15%

TTI (Time to Interactive)

Value5.9 s

65/100

10%

Network Requests Diagram

www.avidadserver.com

329 ms

4427b.css

35 ms

css

33 ms

df983.js

125 ms

e4920.js

124 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 65% of them (28 requests) were addressed to the original Avidadserver.com, 16% (7 requests) were made to Fonts.gstatic.com and 5% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (329 ms) belongs to the original domain Avidadserver.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 106.1 kB (24%)

Content Size

434.8 kB

After Optimization

328.6 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Avidadserver.com main page is 434.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 315.5 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 91.5 kB

  • Original 118.8 kB
  • After minification 102.4 kB
  • After compression 27.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.4 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 91.5 kB or 77% of the original size.

Image Optimization

-5%

Potential reduce by 14.6 kB

  • Original 315.5 kB
  • After minification 300.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AVID Ad Server images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 64 B

  • Original 427 B
  • After minification 427 B
  • After compression 363 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 64 B or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (24%)

Requests Now

33

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AVID Ad Server. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.avidadserver.com

www.avidadserver.com

329 ms

4427b.css

4427b.css

35 ms

css

css

33 ms

df983.js

df983.js

125 ms

e4920.js

e4920.js

124 ms

css

css

99 ms

iubenda_cs.js

iubenda_cs.js

157 ms

script.php

script.php

124 ms

fbevents.js

fbevents.js

106 ms

AvidAdServer_paypal_header-1.png

AvidAdServer_paypal_header-1.png

63 ms

images.jpg

images.jpg

60 ms

cf

cf

272 ms

db6b9.js

db6b9.js

39 ms

63a69.js

63a69.js

38 ms

298cf.js

298cf.js

41 ms

6.png

6.png

278 ms

lifecell-small.png

lifecell-small.png

245 ms

msk-small.png

msk-small.png

245 ms

adduco-small.jpg

adduco-small.jpg

245 ms

Web-Development.png

Web-Development.png

246 ms

233.png

233.png

272 ms

80.png

80.png

270 ms

Optimized-mk462x-a_-mk472x-a_-imac-27inch_1_5-1-small.png

Optimized-mk462x-a_-mk472x-a_-imac-27inch_1_5-1-small.png

272 ms

doubleclick-logo-e1419952501252_70.jpg

doubleclick-logo-e1419952501252_70.jpg

271 ms

mediamathlogo.png

mediamathlogo.png

272 ms

atlas_logo@2x_70.png

atlas_logo@2x_70.png

277 ms

yahoo_gemini_new_white_70.png

yahoo_gemini_new_white_70.png

273 ms

mobileapp1-small.png

mobileapp1-small.png

274 ms

links-small.jpg

links-small.jpg

273 ms

html_page_accept-small.png

html_page_accept-small.png

273 ms

style4-arrow.png

style4-arrow.png

273 ms

core-fcf8c9eac36aece9d290934b54a63296.js

core-fcf8c9eac36aece9d290934b54a63296.js

33 ms

www.avidadserver.com

www.avidadserver.com

161 ms

49032494.js

49032494.js

146 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

30 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

38 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

83 ms

S6u9w4BMUTPHh50XSwiPHA.ttf

S6u9w4BMUTPHh50XSwiPHA.ttf

112 ms

S6u_w4BMUTPHjxsI9w2_Gwfo.ttf

S6u_w4BMUTPHjxsI9w2_Gwfo.ttf

113 ms

S6u8w4BMUTPHjxsAXC-v.ttf

S6u8w4BMUTPHjxsAXC-v.ttf

114 ms

S6u_w4BMUTPHjxsI5wq_Gwfo.ttf

S6u_w4BMUTPHjxsI5wq_Gwfo.ttf

112 ms

avid-laptop-1.png

avid-laptop-1.png

89 ms

adnetwork-logos-2.png

adnetwork-logos-2.png

60 ms

Accessibility Review

avidadserver.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

avidadserver.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

avidadserver.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avidadserver.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Avidadserver.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

avidadserver.com

Open Graph data is detected on the main page of AVID Ad Server. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: