Tools & Wizards About Us
avivamicrosite.co.uk screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

avivamicrosite.co.uk

Insurance, Savings, Investments, Retirement and Health - Aviva

Page Load Speed

3.6 sec in total

First Response

163 ms

Resources Loaded

2.3 sec

Page Rendered

1.1 sec

avivamicrosite.co.uk screenshot

About Website

Visit avivamicrosite.co.uk now to see the best up-to-date Aviva Microsite content and also check out these interesting facts you probably never knew about avivamicrosite.co.uk

Want car, home, travel, life or health cover? Out to save, invest, or start a pension? Let the UK’s biggest insurance firm quote you, now.

Visit avivamicrosite.co.uk

Key Findings

We analyzed Avivamicrosite.co.uk page load time and found that the first response time was 163 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

avivamicrosite.co.uk performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value7.1 s

31/100

10%

TBT (Total Blocking Time)

Value530 ms

55/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.9 s

34/100

10%

Network Requests Diagram

avivamicrosite.co.uk

163 ms

avivamicrosite.co.uk

276 ms

www.aviva.co.uk

497 ms

dtm-base-init.js

143 ms

dtm-init.js

143 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Avivamicrosite.co.uk, 89% (65 requests) were made to Static.aviva.io and 4% (3 requests) were made to Cdn-ukwest.onetrust.com. The less responsive or slowest element that took the longest time to load (755 ms) relates to the external source Static.aviva.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 711.6 kB (46%)

Content Size

1.6 MB

After Optimization

848.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Avivamicrosite.co.uk main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 782.6 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 108.9 kB

  • Original 125.8 kB
  • After minification 125.8 kB
  • After compression 16.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 108.9 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 420.4 kB
  • After minification 420.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aviva Microsite images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 504.5 kB

  • Original 782.6 kB
  • After minification 782.6 kB
  • After compression 278.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 504.5 kB or 64% of the original size.

CSS Optimization

-42%

Potential reduce by 98.2 kB

  • Original 231.7 kB
  • After minification 231.6 kB
  • After compression 133.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Avivamicrosite.co.uk needs all CSS files to be minified and compressed as it can save up to 98.2 kB or 42% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (56%)

Requests Now

54

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aviva Microsite. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

avivamicrosite.co.uk

avivamicrosite.co.uk

163 ms

avivamicrosite.co.uk

avivamicrosite.co.uk

276 ms

www.aviva.co.uk

www.aviva.co.uk

497 ms

dtm-base-init.js

dtm-base-init.js

143 ms

dtm-init.js

dtm-init.js

143 ms

normalize.css

normalize.css

144 ms

core.css

core.css

156 ms

quotes.css

quotes.css

153 ms

reviews.css

reviews.css

181 ms

cards-functional.css

cards-functional.css

182 ms

supporting-navigation.css

supporting-navigation.css

197 ms

core.min.css

core.min.css

183 ms

cards.min.css

cards.min.css

182 ms

notification-block.min.css

notification-block.min.css

188 ms

colour-tiles.min.css

colour-tiles.min.css

186 ms

brandmark.min.css

brandmark.min.css

187 ms

breadcrumb.min.css

breadcrumb.min.css

187 ms

hero-banner-v2.min.css

hero-banner-v2.min.css

188 ms

nuance-virtual-assistant.min.css

nuance-virtual-assistant.min.css

189 ms

card-v2.min.css

card-v2.min.css

188 ms

otSDKStub.js

otSDKStub.js

53 ms

launch-9f24acb18707.min.js

launch-9f24acb18707.min.js

23 ms

init.js

init.js

352 ms

babel-polyfill.js

babel-polyfill.js

188 ms

4b323e28-b5f2-4564-8d7c-fbb689014cca.json

4b323e28-b5f2-4564-8d7c-fbb689014cca.json

152 ms

aviva-logo.svg

aviva-logo.svg

105 ms

search.svg

search.svg

107 ms

hero-homepage-avivawealth-mother-and-kids-looking-drawing-in-kitchen.2880x1620px.$16x9-mobile-full$.jpg

hero-homepage-avivawealth-mother-and-kids-looking-drawing-in-kitchen.2880x1620px.$16x9-mobile-full$.jpg

319 ms

icon-homepage-functional-product-car-insurance.svg

icon-homepage-functional-product-car-insurance.svg

344 ms

icon-homepage-functional-product-home-insurance.svg

icon-homepage-functional-product-home-insurance.svg

341 ms

icon-homepage-functional-product-life-insurance.svg

icon-homepage-functional-product-life-insurance.svg

356 ms

icon-homepage-functional-product-pensions-and-retirement.svg

icon-homepage-functional-product-pensions-and-retirement.svg

113 ms

icon-homepage-functional-product-health-insurance.svg

icon-homepage-functional-product-health-insurance.svg

354 ms

joe-wicks-myavivamoments-card.$16x9-mobile-6cols$.jpg

joe-wicks-myavivamoments-card.$16x9-mobile-6cols$.jpg

229 ms

list-icon-unordered.svg

list-icon-unordered.svg

241 ms

editorial-today-plan-for-tomorrow_2880x1620px.jpg

editorial-today-plan-for-tomorrow_2880x1620px.jpg

676 ms

Hero-Climate-related-Disclosure-Reports+-for-your-funds@1-2880x1320px.$16x9-mobile-4cols$.jpg

Hero-Climate-related-Disclosure-Reports+-for-your-funds@1-2880x1320px.$16x9-mobile-4cols$.jpg

550 ms

editorial-homepage-contact_1620x910px.$16x9-mobile-4cols$.jpg

editorial-homepage-contact_1620x910px.$16x9-mobile-4cols$.jpg

505 ms

editorial-homepage-make-a-claim_1620x910px.$16x9-mobile-4cols$.jpg

editorial-homepage-make-a-claim_1620x910px.$16x9-mobile-4cols$.jpg

507 ms

dog-licking-a-cheek-of-owner_2880x1920px.$16x9-mobile-4cols$.jpg

dog-licking-a-cheek-of-owner_2880x1920px.$16x9-mobile-4cols$.jpg

488 ms

Senior-woman-working-at-home-with-laptop-holding-documents---Royalty-free-stock-photo_12017.$16x9-mobile-4cols$.jpg

Senior-woman-working-at-home-with-laptop-holding-documents---Royalty-free-stock-photo_12017.$16x9-mobile-4cols$.jpg

461 ms

hero-gateway-electric-vehicle_2880x1620px.$16x9-mobile-4cols$.jpg

hero-gateway-electric-vehicle_2880x1620px.$16x9-mobile-4cols$.jpg

580 ms

aviva-wealth-campaign-woman-looking-smartphone-kitchen.2880x1620px.$16x9-mobile-4cols$.jpg

aviva-wealth-campaign-woman-looking-smartphone-kitchen.2880x1620px.$16x9-mobile-4cols$.jpg

619 ms

hero-product-motor-multicar_2880x1620px.$16x9-mobile-4cols$.jpg

hero-product-motor-multicar_2880x1620px.$16x9-mobile-4cols$.jpg

755 ms

arrow-up-blue.svg

arrow-up-blue.svg

530 ms

search-grey.svg

search-grey.svg

543 ms

claim.svg

claim.svg

557 ms

edit.svg

edit.svg

561 ms

faq.svg

faq.svg

580 ms

contact.svg

contact.svg

581 ms

external-link.svg

external-link.svg

616 ms

facebook-sprite.svg

facebook-sprite.svg

607 ms

twitter-sprite.svg

twitter-sprite.svg

594 ms

youtube-sprite.svg

youtube-sprite.svg

605 ms

sourcesans3-light-other.woff

sourcesans3-light-other.woff

586 ms

sourcesans3-light-extra.woff

sourcesans3-light-extra.woff

640 ms

sourcesans3-light-latin.woff

sourcesans3-light-latin.woff

641 ms

sourcesans3-light-base.woff

sourcesans3-light-base.woff

642 ms

sourcesans3-regular-other.woff

sourcesans3-regular-other.woff

644 ms

sourcesans3-regular-extra.woff

sourcesans3-regular-extra.woff

643 ms

location

location

58 ms

sourcesans3-regular-latin.woff

sourcesans3-regular-latin.woff

573 ms

sourcesans3-regular-base.woff

sourcesans3-regular-base.woff

571 ms

sourcesans3-semibold-other.woff

sourcesans3-semibold-other.woff

571 ms

sourcesans3-semibold-extra.woff

sourcesans3-semibold-extra.woff

564 ms

otBannerSdk.js

otBannerSdk.js

39 ms

sourcesans3-semibold-latin.woff

sourcesans3-semibold-latin.woff

449 ms

sourcesans3-semibold-base.woff

sourcesans3-semibold-base.woff

438 ms

sourcesans3-bold-other.woff

sourcesans3-bold-other.woff

437 ms

sourcesans3-bold-extra.woff

sourcesans3-bold-extra.woff

339 ms

sourcesans3-bold-latin.woff

sourcesans3-bold-latin.woff

413 ms

sourcesans3-bold-base.woff

sourcesans3-bold-base.woff

324 ms

print.css

print.css

30 ms

Accessibility Review

avivamicrosite.co.uk accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

avivamicrosite.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

avivamicrosite.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avivamicrosite.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Avivamicrosite.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

avivamicrosite.co.uk

Open Graph data is detected on the main page of Aviva Microsite. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: